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Author: Craig C. Julian Publisher: Edward Elgar Publishing ISBN: 9781781956458 Category : Business & Economics Languages : en Pages : 392
Book Description
'This is a welcome addition to the body of work on IJV performance. The emphasis on marketing and on S.E. Asia is particularly timely.' - Paul Beamish, University of Western Ontario, Canada Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the significance of a robust growth trend is overshadowed by the incidence of high failure. The book examines the factors influencing the marketing performance of IJVs in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust, partner's contributions and partner's needs.
Author: Roger Baran Publisher: Psychology Press ISBN: 9781560247715 Category : Business & Economics Languages : en Pages : 190
Book Description
International Joint Ventures in East Asia provides a state-of-the-art review of research on international joint ventures (IJVs) in East Asia, advances understanding of this geographical region, and points out the future areas of research on IJVs in this area. This latest research, conducted by business school professors in North America, Europe, and the Pacific Asia Region, presents readers with an innovative, multicultural perspective and assists the joint venture manager in planning, negotiating, and running joint ventures in East Asia.
Author: Craig C. Julian Publisher: Edward Elgar Publishing ISBN: 9781781956458 Category : Business & Economics Languages : en Pages : 392
Book Description
'This is a welcome addition to the body of work on IJV performance. The emphasis on marketing and on S.E. Asia is particularly timely.' - Paul Beamish, University of Western Ontario, Canada Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the significance of a robust growth trend is overshadowed by the incidence of high failure. The book examines the factors influencing the marketing performance of IJVs in South East Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust, partner's contributions and partner's needs.
Author: Takatoshi Ito Publisher: University of Chicago Press ISBN: 0226387046 Category : Business & Economics Languages : en Pages : 396
Book Description
The international flow of long-term private capital has increased dramatically in the 1990s. In fact, many policymakers now consider private foreign capital to be an essential resource for the acceleration of economic growth. This volume focuses attention on the microeconomic determinants and effects of foreign direct investment (FDI) in the East Asian region, allowing researchers to explore the overall structure of FDI, to offer case studies of individual countries, and to consider their insights, both general and particular, within the context of current economic theory.
Author: Friederike Welter Publisher: Edward Elgar Publishing ISBN: 1784716847 Category : Business & Economics Languages : en Pages : 185
Book Description
There is growing recognition that entrepreneurship can be better understood within its context(s). This carefully designed book invites readers to take a journey: from reflecting critically on where the discussion on context and entrepreneurship stands today towards identifying future research questions and themes that deserve the attention of entrepreneurship scholars. This collection draws attention to the research challenges the entrepreneurship field faces by reviewing the many facets of contexts and by reflecting on methods and theoretical approaches that are required in order to contextualize entrepreneurship research. Students and academics interested in context and entrepreneurship will benefit from this far-reaching and forward-thinking book.
Author: Erdener Kaynak Publisher: Psychology Press ISBN: 9781560244271 Category : Business & Economics Languages : en Pages : 404
Book Description
Euromarketing: Effective Strategies for International Trade and Export increases understanding of the strategic aspects of international marketing in Europe and highlights the past, present, and future of European marketing. Although a substantial body of literature is available on the marketing behavior and practices of business in the international context, strategic planning aspects of international marketing have not been studied adequately. Euromarketing: Effective Strategies for International Trade and Export focuses on marketing studies of specific regions to provide international managers with insights into their international marketing performance. This book presents the results of comparative studies conducted among countries of Europe and contrasts the results and managerial implications with those obtained by international marketing scholars and practitioners elsewhere. The European community is going to play an extremely important role in the coming global business arena. Multinational corporations, government agencies, professors, researchers, and students can seek out opportunities in the new European market once they have updated their knowledge of how this market may function. The topics covered in Euromarketing provide for this knowledge with new data and insight on: Consumer Issues: Single Market and its Implications Export Behavior of European Firms Internationalization of European Firms Retailing Practices in European Countries Country Examples of European Distribution Channels Comparative Advertising Practices Internationalization of Scandinavian Firms Export Marketing Managerial Implications The restructuring of European industries has begun and will accelerate at a faster pace in the coming years. We have witnessed occurrences of several mergers and acquisitions. We are seeing the powerful presence of public sector enterprises and their procurement practices favoring local and European supplies. Euromarketing: Effective Strategies for International Trade and Export increases our understanding of international marketing in Europe by soliciting significant, analytical contributions from subject and country specialists.
Author: Rajeswary Ampalavanar Brown Publisher: Springer ISBN: 1349234699 Category : Business & Economics Languages : en Pages : 316
Book Description
This book traces the growth of capitalism in South East Asia between 1870 and 1941, a crucial element in understanding contemporary economic and political developments in the region. It focuses on three questions. Why was indigenous capitalism so weak in colonial South East Asia? What were the institutional weaknesses in an otherwise dominant Chinese capitalist class, and why did it fail to transform itself into a modern industrial elite? What was the impact of western colonialism and Japanese economic penetration on South East Asia's prospects for achieving sustainable economic growth?
Author: Paul Beamish Publisher: Routledge ISBN: 1135134847 Category : Business & Economics Languages : en Pages : 159
Book Description
This book examines how joint ventures work in practice. Drawing on extensive personal experience and using case study examples where appropriate the author analyses the various stages, discusses the problems of partner selection, implementation and control and points out the various benefits and pitfalls. He draws out the implications for improving practice and discusses how the experience of joint ventures affects the theory of the multinational enterprise.
Author: Toshihiko Kawagoe Publisher: Institute of Southeast Asian Studies ISBN: 9813016973 Category : Political Science Languages : en Pages : 435
Book Description
East Asia is regarded as growth center in the world today, even as political tension in that region remains high. Economic growth has spilled over from Japan to the Asian newly industrialized economies, as well as to the middle-income countries of the Association of Southeast Asian Nation (ASEAN) through foreign trade and investment. Despite economic growth, an East Asian multilateral security scheme was never created. Will this situation change in the new international environment? With these trends in mind, the collection of articles in this volume sheds light on economic and political issues of natural in East Asia. The articles discuss a comprehensive range of topics:Macroeconomic performance,foreign direct investment, trade policies, financial markets, security arrangements, surveys of recent developments in South Korea, People's Republic of China, and Taiwan.Integration within ASEAN focusing on AFTA and sub-regional co-operation. Integration of Indochinese economies in to greater Southeast Asian markets.
Author: Craig C. Julian
Author: Roger Baran
Author: 
Author: Craig C. Julian
Author: Takatoshi Ito
Author: Friederike Welter
Author: Erdener Kaynak
Author: United States International Trade Commission
Author: Rajeswary Ampalavanar Brown
Author: Paul Beamish
Author: Toshihiko Kawagoe