Joint East-West Marketing and Production Ventures PDF Download

Author: Stanley J. Paliwoda
Publisher: Gower Publishing Company, Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 236

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Author: Carl H. McMillan
Publisher:
ISBN:
Category :
Languages : en
Pages : 99

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Author: Stanley Paliwoda
Publisher: Routledge
ISBN: 1135387176
Category : Business & Economics
Languages : en
Pages : 672

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Book Description
The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.

Author: Friedrich Levcik
Publisher: Routledge
ISBN: 1351711709
Category : Political Science
Languages : en
Pages : 300

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Book Description
This title was first published in 1979

Author: United Nations. Economic Commission for Europe
Publisher: New York : United Nations
ISBN:
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
Study on the formation and operation of joint ventures in market economies (West), in the member countries of the Council for Mutual Economic Assistance (East) and East-West joint ventures, joint ventures regulations of CMEA countries are appended.

Author: United States. Congress. Senate. Committee on Banking and Currency. Subcommittee on International Finance
Publisher:
ISBN:
Category : East-West trade
Languages : en
Pages : 1484

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Author: Julia Djarova
Publisher: Springer Science & Business Media
ISBN: 1402079850
Category : Business & Economics
Languages : en
Pages : 294

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Book Description
Cross-Border Investing: The Case of Central and Eastern Europe offers a view that reflects two main hypotheses: -You cannot understand foreign direct investment (FDI) trends and developments unless you understand the company's motives to invest, -You cannot understand a company's cross-border investment decision-making unless you understand what the investment area offers. This is the reason why this text builds up a relationship between the world of companies' decision-makers and that of the policy makers in the public sector. It does so by linking the business processes to the factors that together constitute the location profile of a country or a region. Based on more than 15 years of practical experience as well as research in the field of FDI, Dr Julia Djarova offers a Cross-Border Investment Model to describe the logic behind the decision-making process concerning foreign investments made by companies. The model is illustrated by a number of case studies of multinationals.

Author: Mark Casson
Publisher: MIT Press
ISBN: 9780262031295
Category : Business & Economics
Languages : en
Pages : 308

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Book Description
In this book, a well known theorist of the multinational firm extends his major contributions to encompass the scope of the firm in general. Casson presents a model showing how the different activities of the firm - R & D, production, marketing, and distribution, for example - are linked in a way that is just as important in determining the scope of the firm as are the traditional factors of market share or product type. Casson infers from an extensive consideration of the history, development, and organization of the multinational that the scope of any firm is determined by the way it resolves the problem of coordinating these production activities; the possibility of its becoming a multinational, in fact, depends on the strategic problems encountered in these operations. After chapters in which he critically reviews the literature and sets forth his own theoretical insights, the author looks at case studies of topical concern in the shipping, construction, and motor vehicle industries in order to explain contemporary rationalization and restructuring in manufacturing.

Author: Jarmo Nieminen
Publisher: Psychology Press
ISBN: 9781560247470
Category : Business & Economics
Languages : en
Pages : 154

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Book Description
As the political and ideological atmospheres in Central and Eastern Europe have recently changed and entered a transition period, a need has arisen for new models for the formation, development, and establishment of East-West business relationships. East-West Business Relationships is a dynamic work offering a two-dimensional sample--of both the companies and their countries--of East-West Business relations. The book covers topics including joint ventures, relationship marketing, networks, and export behavior. It offers new insights into East-West business relations by: basing its contents upon research conducted by teams from the Unites States, Japan, Sweden, and Finland which allows comparisons between multinationals of different origins. providing a testing ground for new ways of doing business, adjusted to the environments of individual countries. increasing knowledge of critical issues in the business relationship from both the Western and Eastern partner's viewpoint. focusing on the formation and development of East-West business relationships specifically during the transition period. Most chapters in East-West Business Relationships apply a qualitative approach using case study methods. This methodology is unique in the present context of East-West business as it allows an examination of the whole management process of the formation and development of business relationships, providing a rich, in-depth analysis of the why’s and how’s of these relationships. It suggests that more understanding of the experiences, perceptions, and attitudes of East European firms must be gained in order to diminish the problems, a huge number of which are simply a result of the misunderstanding of the Eastern counterpart, faced by Western firms in Eastern Europe. This volume serves as a superior reference for academics and business managers interested in advancing their understanding of East-West business relations. It may also serve as valuable reading material for advanced courses in international marketing or business operations in Eastern Europe.

Author:
Publisher:
ISBN:
Category : Economic forecasting
Languages : en
Pages : 120

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