Author: Jedidiah Jenkins
Publisher: Convergent Books
ISBN: 1524761397
Category : Biography & Autobiography
Languages : en
Pages : 354
Book Description
NEW YORK TIMES BESTSELLER • “With winning candor, Jedidiah Jenkins takes us with him as he bicycles across two continents and delves deeply into his own beautiful heart.”—Cheryl Strayed, author of Wild and Tiny Beautiful Things On the eve of turning thirty, terrified of being funneled into a life he didn’t choose, Jedidiah Jenkins quit his dream job and spent sixteen months cycling from Oregon to Patagonia. He chronicled the trip on Instagram, where his photos and reflections drew hundreds of thousands of followers, all gathered around the question: What makes a life worth living? In this unflinchingly honest memoir, Jed narrates his adventure—the people and places he encountered on his way to the bottom of the world—as well as the internal journey that started it all. As he traverses cities, mountains, and inner boundaries, Jenkins grapples with the question of what it means to be an adult, his struggle to reconcile his sexual identity with his conservative Christian upbringing, and his belief in travel as a way to wake us up to life back home. A soul-stirring read for the wanderer in each of us, To Shake the Sleeping Self is an unforgettable reflection on adventure, identity, and a life lived without regret. Praise for To Shake the Sleeping Self “[Jenkins is] a guy deeply connected to his personal truth and just so refreshingly present.”—Rich Roll, author of Finding Ultra “This is much more than a book about a bike ride. This is a deep soul deepening us. Jedidiah Jenkins is a mystic disguised as a millennial.”—Tom Shadyac, author of Life’s Operating Manual “Thought-provoking and inspirational . . . This uplifting memoir and travelogue will remind readers of the power of movement for the body and the soul.”—Publishers Weekly
To Shake the Sleeping Self
Author: Jedidiah Jenkins
Publisher: Convergent Books
ISBN: 1524761397
Category : Biography & Autobiography
Languages : en
Pages : 354
Book Description
NEW YORK TIMES BESTSELLER • “With winning candor, Jedidiah Jenkins takes us with him as he bicycles across two continents and delves deeply into his own beautiful heart.”—Cheryl Strayed, author of Wild and Tiny Beautiful Things On the eve of turning thirty, terrified of being funneled into a life he didn’t choose, Jedidiah Jenkins quit his dream job and spent sixteen months cycling from Oregon to Patagonia. He chronicled the trip on Instagram, where his photos and reflections drew hundreds of thousands of followers, all gathered around the question: What makes a life worth living? In this unflinchingly honest memoir, Jed narrates his adventure—the people and places he encountered on his way to the bottom of the world—as well as the internal journey that started it all. As he traverses cities, mountains, and inner boundaries, Jenkins grapples with the question of what it means to be an adult, his struggle to reconcile his sexual identity with his conservative Christian upbringing, and his belief in travel as a way to wake us up to life back home. A soul-stirring read for the wanderer in each of us, To Shake the Sleeping Self is an unforgettable reflection on adventure, identity, and a life lived without regret. Praise for To Shake the Sleeping Self “[Jenkins is] a guy deeply connected to his personal truth and just so refreshingly present.”—Rich Roll, author of Finding Ultra “This is much more than a book about a bike ride. This is a deep soul deepening us. Jedidiah Jenkins is a mystic disguised as a millennial.”—Tom Shadyac, author of Life’s Operating Manual “Thought-provoking and inspirational . . . This uplifting memoir and travelogue will remind readers of the power of movement for the body and the soul.”—Publishers Weekly
Publisher: Convergent Books
ISBN: 1524761397
Category : Biography & Autobiography
Languages : en
Pages : 354
Book Description
NEW YORK TIMES BESTSELLER • “With winning candor, Jedidiah Jenkins takes us with him as he bicycles across two continents and delves deeply into his own beautiful heart.”—Cheryl Strayed, author of Wild and Tiny Beautiful Things On the eve of turning thirty, terrified of being funneled into a life he didn’t choose, Jedidiah Jenkins quit his dream job and spent sixteen months cycling from Oregon to Patagonia. He chronicled the trip on Instagram, where his photos and reflections drew hundreds of thousands of followers, all gathered around the question: What makes a life worth living? In this unflinchingly honest memoir, Jed narrates his adventure—the people and places he encountered on his way to the bottom of the world—as well as the internal journey that started it all. As he traverses cities, mountains, and inner boundaries, Jenkins grapples with the question of what it means to be an adult, his struggle to reconcile his sexual identity with his conservative Christian upbringing, and his belief in travel as a way to wake us up to life back home. A soul-stirring read for the wanderer in each of us, To Shake the Sleeping Self is an unforgettable reflection on adventure, identity, and a life lived without regret. Praise for To Shake the Sleeping Self “[Jenkins is] a guy deeply connected to his personal truth and just so refreshingly present.”—Rich Roll, author of Finding Ultra “This is much more than a book about a bike ride. This is a deep soul deepening us. Jedidiah Jenkins is a mystic disguised as a millennial.”—Tom Shadyac, author of Life’s Operating Manual “Thought-provoking and inspirational . . . This uplifting memoir and travelogue will remind readers of the power of movement for the body and the soul.”—Publishers Weekly
My New Roots
Author: Sarah Britton
Publisher: Appetite by Random House
ISBN: 0449016455
Category : Cooking
Languages : en
Pages : 585
Book Description
Holistic nutritionist and highly-regarded blogger Sarah Britton presents a refreshing, straight-forward approach to balancing mind, body, and spirit through a diet made up of whole foods. Sarah Britton's approach to plant-based cuisine is about satisfaction--foods that satiate on a physical, emotional, and spiritual level. Based on her knowledge of nutrition and her love of cooking, Sarah Britton crafts recipes made from organic vegetables, fruits, whole grains, beans, lentils, nuts, and seeds. She explains how a diet based on whole foods allows the body to regulate itself, eliminating the need to count calories. My New Roots draws on the enormous appeal of Sarah Britton's blog, which strikes the perfect balance between healthy and delicious food. She is a "whole food lover," a cook who makes simple accessible plant-based meals that are a pleasure to eat and a joy to make. This book takes its cues from the rhythms of the earth, showcasing 100 seasonal recipes. Sarah simmers thinly sliced celery root until it mimics pasta for Butternut Squash Lasagna, and whips up easy raw chocolate to make homemade chocolate-nut butter candy cups. Her recipes are not about sacrifice, deprivation, or labels--they are about enjoying delicious food that's also good for you.
Publisher: Appetite by Random House
ISBN: 0449016455
Category : Cooking
Languages : en
Pages : 585
Book Description
Holistic nutritionist and highly-regarded blogger Sarah Britton presents a refreshing, straight-forward approach to balancing mind, body, and spirit through a diet made up of whole foods. Sarah Britton's approach to plant-based cuisine is about satisfaction--foods that satiate on a physical, emotional, and spiritual level. Based on her knowledge of nutrition and her love of cooking, Sarah Britton crafts recipes made from organic vegetables, fruits, whole grains, beans, lentils, nuts, and seeds. She explains how a diet based on whole foods allows the body to regulate itself, eliminating the need to count calories. My New Roots draws on the enormous appeal of Sarah Britton's blog, which strikes the perfect balance between healthy and delicious food. She is a "whole food lover," a cook who makes simple accessible plant-based meals that are a pleasure to eat and a joy to make. This book takes its cues from the rhythms of the earth, showcasing 100 seasonal recipes. Sarah simmers thinly sliced celery root until it mimics pasta for Butternut Squash Lasagna, and whips up easy raw chocolate to make homemade chocolate-nut butter candy cups. Her recipes are not about sacrifice, deprivation, or labels--they are about enjoying delicious food that's also good for you.
Elements of Style
Author: Erin Gates
Publisher: Simon and Schuster
ISBN: 1476744882
Category : House & Home
Languages : en
Pages : 336
Book Description
From the rising-star designer and author of the hit blog, Elements of Style, a full-color, fully illustrated book packed with honest advice, inspiration, ideas, and lessons learned about designing a home that reflects your personality and style. Elements of Style is a uniquely personal and practical decorating guide that shows how designing a home can be an outlet of personal expression and an exercise in self-discovery. Drawing on her ten years of experience in the interior design industry, Erin combines honest design advice and gorgeous professional photographs and illustrations with personal essays about the lessons she has learned while designing her own home and her own life—the first being: none of our homes or lives is perfect. Like a funny best friend, she reveals the disasters she confronted in her own kitchen renovation, her struggles with anorexia, her epic fight with her husband over a Lucite table, and her secrets for starting a successful blog. Organized by rooms in the house, Elements of Style invites readers into Erin’s own home as well as homes she has designed for clients. Fresh, modern, and colorful, it is brimming glamour and style as well as advice on practical matters from choosing kitchen counter materials to dressing a bed with pillows, picking a sofa, and decorating a nursery without cartoon characters. You’ll also find a charming foreword by Erin’s husband, Andrew, and an extensive Resource and Shopping Guide that provides an indispensable a roadmap for anyone embarking on their first serious home decorating adventure. With Erin’s help, you can finally make your house your home.
Publisher: Simon and Schuster
ISBN: 1476744882
Category : House & Home
Languages : en
Pages : 336
Book Description
From the rising-star designer and author of the hit blog, Elements of Style, a full-color, fully illustrated book packed with honest advice, inspiration, ideas, and lessons learned about designing a home that reflects your personality and style. Elements of Style is a uniquely personal and practical decorating guide that shows how designing a home can be an outlet of personal expression and an exercise in self-discovery. Drawing on her ten years of experience in the interior design industry, Erin combines honest design advice and gorgeous professional photographs and illustrations with personal essays about the lessons she has learned while designing her own home and her own life—the first being: none of our homes or lives is perfect. Like a funny best friend, she reveals the disasters she confronted in her own kitchen renovation, her struggles with anorexia, her epic fight with her husband over a Lucite table, and her secrets for starting a successful blog. Organized by rooms in the house, Elements of Style invites readers into Erin’s own home as well as homes she has designed for clients. Fresh, modern, and colorful, it is brimming glamour and style as well as advice on practical matters from choosing kitchen counter materials to dressing a bed with pillows, picking a sofa, and decorating a nursery without cartoon characters. You’ll also find a charming foreword by Erin’s husband, Andrew, and an extensive Resource and Shopping Guide that provides an indispensable a roadmap for anyone embarking on their first serious home decorating adventure. With Erin’s help, you can finally make your house your home.
The List
Author: Karin Tanabe
Publisher: Simon and Schuster
ISBN: 1451695608
Category : Fiction
Languages : en
Pages : 370
Book Description
Meet Adrienne Brown, a twenty-eight-year-old Wellesley College grad who recently left her glamorous job at Town & Country for a spot at the Capitolist. Known simply as the List to Beltway insiders, it’s the only media outlet in D.C. that’s actually on the rise. Taking the job means accepting a painful pay cut, giving up perks like free Louboutins, and moving back in with her parents, but Adrienne is certain that her new position will be the making of her career. And it is—but not at all in the way that she expects. The Capitolist runs at an insane pace: Adrienne’s up before five in the morning, writing ten stories a day (sometimes on her BlackBerry, often during her commute), and answering every email within three minutes. Just when it seems like the frenetic workload is going to break her, she stumbles upon a juicy political affair, involving a very public senator—and her most competitive colleague. Discovering that there’s much more to the relationship than meets the eye, Adrienne realizes she’s got the scoop of a lifetime. But should she go public with the story? Inspired by Washington insider Karin Tanabe’s experiences at Politico, The List is a riveting debut novel bursting with behind-the-scenes details about what happens when media and politics collide.
Publisher: Simon and Schuster
ISBN: 1451695608
Category : Fiction
Languages : en
Pages : 370
Book Description
Meet Adrienne Brown, a twenty-eight-year-old Wellesley College grad who recently left her glamorous job at Town & Country for a spot at the Capitolist. Known simply as the List to Beltway insiders, it’s the only media outlet in D.C. that’s actually on the rise. Taking the job means accepting a painful pay cut, giving up perks like free Louboutins, and moving back in with her parents, but Adrienne is certain that her new position will be the making of her career. And it is—but not at all in the way that she expects. The Capitolist runs at an insane pace: Adrienne’s up before five in the morning, writing ten stories a day (sometimes on her BlackBerry, often during her commute), and answering every email within three minutes. Just when it seems like the frenetic workload is going to break her, she stumbles upon a juicy political affair, involving a very public senator—and her most competitive colleague. Discovering that there’s much more to the relationship than meets the eye, Adrienne realizes she’s got the scoop of a lifetime. But should she go public with the story? Inspired by Washington insider Karin Tanabe’s experiences at Politico, The List is a riveting debut novel bursting with behind-the-scenes details about what happens when media and politics collide.
Lucky
Author: Jackie Collins
Publisher: Simon and Schuster
ISBN: 0671023489
Category : Fiction
Languages : en
Pages : 630
Book Description
THE FABULOUS HEROINE OF CHANCES RETURNS. SHE'S A HOT-BLOODED BEAUTY IN LOVE WITH POWER, HUNGRY F
Publisher: Simon and Schuster
ISBN: 0671023489
Category : Fiction
Languages : en
Pages : 630
Book Description
THE FABULOUS HEROINE OF CHANCES RETURNS. SHE'S A HOT-BLOODED BEAUTY IN LOVE WITH POWER, HUNGRY F
The Unbecoming of Mara Dyer
Author: Michelle Hodkin
Publisher: Simon and Schuster
ISBN: 1442421789
Category : Young Adult Fiction
Languages : en
Pages : 480
Book Description
Mara Dyer doesn’t know if she is crazy or haunted—all she knows is that everyone around her is dying in this suspenseful and “strong, inventive tale” (Kirkus Reviews). Mara Dyer doesn’t think life can get any stranger than waking up in a hospital with no memory of how she got there. It can. She believes there must be more to the accident she can’t remember that killed her friends and left her mysteriously unharmed. There is. She doesn’t believe that after everything she’s been through, she can fall in love. She’s wrong. After Mara survives the traumatizing accident at the old asylum, it makes sense that she has issues. She lost her best friend, her boyfriend, and her boyfriend’s sister, and as if that weren’t enough to cope with, her family moves to a new state in order to give her a fresh start. But that fresh start is quickly filled with hallucinations—or are they premonitions?—and then corpses, and the boundary between reality and nightmare is wavering. At school, there’s Noah, a devastatingly handsome charmer who seems determined to help Mara piece together what’s real, what’s imagined—and what’s very, very dangerous. This fast-paced psychological—or is it paranormal?—thriller will leave you breathless for its sequel, The Evolution of Mara Dyer.
Publisher: Simon and Schuster
ISBN: 1442421789
Category : Young Adult Fiction
Languages : en
Pages : 480
Book Description
Mara Dyer doesn’t know if she is crazy or haunted—all she knows is that everyone around her is dying in this suspenseful and “strong, inventive tale” (Kirkus Reviews). Mara Dyer doesn’t think life can get any stranger than waking up in a hospital with no memory of how she got there. It can. She believes there must be more to the accident she can’t remember that killed her friends and left her mysteriously unharmed. There is. She doesn’t believe that after everything she’s been through, she can fall in love. She’s wrong. After Mara survives the traumatizing accident at the old asylum, it makes sense that she has issues. She lost her best friend, her boyfriend, and her boyfriend’s sister, and as if that weren’t enough to cope with, her family moves to a new state in order to give her a fresh start. But that fresh start is quickly filled with hallucinations—or are they premonitions?—and then corpses, and the boundary between reality and nightmare is wavering. At school, there’s Noah, a devastatingly handsome charmer who seems determined to help Mara piece together what’s real, what’s imagined—and what’s very, very dangerous. This fast-paced psychological—or is it paranormal?—thriller will leave you breathless for its sequel, The Evolution of Mara Dyer.
She Sheds
Author: Erika Kotite
Publisher:
ISBN: 1591866774
Category : Architecture
Languages : en
Pages : 179
Book Description
"She Sheds provides inspiration, tips, and tricks to help create the hideaway of your dreams"--
Publisher:
ISBN: 1591866774
Category : Architecture
Languages : en
Pages : 179
Book Description
"She Sheds provides inspiration, tips, and tricks to help create the hideaway of your dreams"--
When the Moon Was Ours
Author: Anna-Marie McLemore
Publisher: Macmillan
ISBN: 1466873248
Category : Young Adult Fiction
Languages : en
Pages : 286
Book Description
Winner of the 2016 Tiptree Award Longlisted for the 2016 National Book Award for Young People's Literature Stonewall Book Award Honor "McLemore dances deftly across genres, uniquely weaving glistening strands of culture, myth, dream, mystery, love, and gender identity to create a tale that resonated to my core. It’s that rare kind of book that you want to read slowly, deliciously, savoring every exquisite sentence." —Laura Resau, Américas Award Winning Author of Red Glass and The Queen of Water At once a lush fairytale, an unforgettable queer romance, and a celebration of trans love, Anna-Marie McLemore's When the Moon Was Ours is a modern classic that proves there is magic in being yourself. To everyone who knows them, best friends Miel and Samir are as strange as they are inseparable. Roses grow out of Miel’s wrist, and rumors say that she spilled out of a water tower when she was five. Samir is known for the moons he paints and hangs in the trees and for how little anyone knows about his life before he and his mother moved to town. As odd as everyone considers Miel and Samir, even they stay away from the Bonner girls, four beautiful sisters rumored to be witches. But now the sisters want the roses that grow from Miel’s skin, convinced that their scent can make anyone fall in love. And they’re willing to use every secret Miel has fought to protect to make sure she gives them up-- including Samir's past.
Publisher: Macmillan
ISBN: 1466873248
Category : Young Adult Fiction
Languages : en
Pages : 286
Book Description
Winner of the 2016 Tiptree Award Longlisted for the 2016 National Book Award for Young People's Literature Stonewall Book Award Honor "McLemore dances deftly across genres, uniquely weaving glistening strands of culture, myth, dream, mystery, love, and gender identity to create a tale that resonated to my core. It’s that rare kind of book that you want to read slowly, deliciously, savoring every exquisite sentence." —Laura Resau, Américas Award Winning Author of Red Glass and The Queen of Water At once a lush fairytale, an unforgettable queer romance, and a celebration of trans love, Anna-Marie McLemore's When the Moon Was Ours is a modern classic that proves there is magic in being yourself. To everyone who knows them, best friends Miel and Samir are as strange as they are inseparable. Roses grow out of Miel’s wrist, and rumors say that she spilled out of a water tower when she was five. Samir is known for the moons he paints and hangs in the trees and for how little anyone knows about his life before he and his mother moved to town. As odd as everyone considers Miel and Samir, even they stay away from the Bonner girls, four beautiful sisters rumored to be witches. But now the sisters want the roses that grow from Miel’s skin, convinced that their scent can make anyone fall in love. And they’re willing to use every secret Miel has fought to protect to make sure she gives them up-- including Samir's past.
Food Swings
Author: Jessica Seinfeld
Publisher: Ballantine Books
ISBN: 1101967153
Category : Cooking
Languages : en
Pages : 290
Book Description
An all-new collection of more than 125 delectable recipes that reflect the way we really eat: sometimes healthy, sometimes indulgent—delicious, either way Food Swings offers a range of simple and satisfying recipes that speak to both sides of your food brain. Here you’ll find the perfect go-to dish for when you want to eat light or for when you are in the mood for something more indulgent. The first half of the book, “Virtue,” provides recipes for your controlled side, while the other half, “Vice,” is for when you need to feel the wind in your hair. All of it is meant to be enjoyed equally in this fun something-for-everyone collection. So whether you’re a home cook looking for new inspiration, a big eater who is ready to party, or a human who might be occupied with watching your waist, you will find what you are looking for in Food Swings. Those who are eating gluten-free, dairy-free, meat-free, or almost-vegan, you have come to the right place! VIRTUE Quinoa Bowl with Almond Butter, Strawberries, and Hemp Seeds Ginger Salmon with Sesame Cucumbers Whole Roasted Cauliflower, Tomatoes, and Garlic Roasted Plums with Honey and Pistachios VICE Cinnamon Buns Buttermilk Panfried Chicken Lasagna Bolognese Chocolate Fudge Cake In addition to the dozens of inspired dishes offered here, you’ll also find personal essays, tips, and tricks for best results, and a gorgeous color photo for nearly every recipe. So no matter what you’re in the mood for, you’ll find the perfect recipe for it in Food Swings. Praise for Food Swings “It’s a lot easier to make healthy choices when the meals are both good for you and crazy good at the same time. Jessica Seinfeld’s new book, Food Swings, has that nailed, packed as it is with simple recipes that are kind to your body, crowd-pleasingly delicious (quit the side-eye, picky fourth grader), even gluten-free. Dinner victory, all around.”—Redbook “Seinfeld has assembled 125 recipes that allow readers to eat as healthfully or indulgently as their mood dictates. . . . Readers can have their cake and quinoa, too, with Seinfeld’s latest, which strikes an effective balance between two popular eating styles.”—Library Journal “Jessica Seinfeld gets it, even down to the one-liners. With three cookbooks under her apron, Seinfeld takes a cue or two from her husband, Jerry, targeting both the devil and the damsel in her 125 recipes. She’s eminently practical, very straightforward, and keeps her dishes in line with our modern proclivities: quick, healthy with an occasional sinfulness, convenient for the beginner as well as for the experienced home chef.”—Booklist “In a friendly voice Seinfeld encourages readers to take her approach to what she calls ‘food swings’ and eat without guilt. Or, she concedes, to eat with less guilt. . . . However you divide up the recipes, this is a great day-to-day cookbook with tasty-looking recipes that are approachable and simple to prepare.”—Publishers Weekly
Publisher: Ballantine Books
ISBN: 1101967153
Category : Cooking
Languages : en
Pages : 290
Book Description
An all-new collection of more than 125 delectable recipes that reflect the way we really eat: sometimes healthy, sometimes indulgent—delicious, either way Food Swings offers a range of simple and satisfying recipes that speak to both sides of your food brain. Here you’ll find the perfect go-to dish for when you want to eat light or for when you are in the mood for something more indulgent. The first half of the book, “Virtue,” provides recipes for your controlled side, while the other half, “Vice,” is for when you need to feel the wind in your hair. All of it is meant to be enjoyed equally in this fun something-for-everyone collection. So whether you’re a home cook looking for new inspiration, a big eater who is ready to party, or a human who might be occupied with watching your waist, you will find what you are looking for in Food Swings. Those who are eating gluten-free, dairy-free, meat-free, or almost-vegan, you have come to the right place! VIRTUE Quinoa Bowl with Almond Butter, Strawberries, and Hemp Seeds Ginger Salmon with Sesame Cucumbers Whole Roasted Cauliflower, Tomatoes, and Garlic Roasted Plums with Honey and Pistachios VICE Cinnamon Buns Buttermilk Panfried Chicken Lasagna Bolognese Chocolate Fudge Cake In addition to the dozens of inspired dishes offered here, you’ll also find personal essays, tips, and tricks for best results, and a gorgeous color photo for nearly every recipe. So no matter what you’re in the mood for, you’ll find the perfect recipe for it in Food Swings. Praise for Food Swings “It’s a lot easier to make healthy choices when the meals are both good for you and crazy good at the same time. Jessica Seinfeld’s new book, Food Swings, has that nailed, packed as it is with simple recipes that are kind to your body, crowd-pleasingly delicious (quit the side-eye, picky fourth grader), even gluten-free. Dinner victory, all around.”—Redbook “Seinfeld has assembled 125 recipes that allow readers to eat as healthfully or indulgently as their mood dictates. . . . Readers can have their cake and quinoa, too, with Seinfeld’s latest, which strikes an effective balance between two popular eating styles.”—Library Journal “Jessica Seinfeld gets it, even down to the one-liners. With three cookbooks under her apron, Seinfeld takes a cue or two from her husband, Jerry, targeting both the devil and the damsel in her 125 recipes. She’s eminently practical, very straightforward, and keeps her dishes in line with our modern proclivities: quick, healthy with an occasional sinfulness, convenient for the beginner as well as for the experienced home chef.”—Booklist “In a friendly voice Seinfeld encourages readers to take her approach to what she calls ‘food swings’ and eat without guilt. Or, she concedes, to eat with less guilt. . . . However you divide up the recipes, this is a great day-to-day cookbook with tasty-looking recipes that are approachable and simple to prepare.”—Publishers Weekly
You Need PR
Author: Jenna Guarneri
Publisher: Greenleaf Book Group
ISBN: 1639090061
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Why you need PR and how you can get it—even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.
Publisher: Greenleaf Book Group
ISBN: 1639090061
Category : Business & Economics
Languages : en
Pages : 224
Book Description
Why you need PR and how you can get it—even on a budget Did you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists. In You Need PR, she presents the key principles and practices behind good PR, showing you how to: Establish your brand, including how to humanize interactions to build a loyal following Build your press materials to develop the best possible story Formulate a strategy to launch your PR initiatives Deliver on the media interview and follow up appropriately A practical guidebook and powerful tool for any entrepreneur or small business owner, You Need PR offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company’s reputation and build lasting business momentum.