Author: Tyson E. Franklin
Publisher:
ISBN: 9780992557904
Category : Podiatry
Languages : en
Pages : 230
Book Description
"If I wanted to be a successful podiatrist the first thing I would do is read Tyson's book. In his own unique style, he shares exactly what he has done to be at the top of his game as one of the most successful podiatrists in the country. This is a book I strongly recommend." Andrew Griffiths (Australia's #1 Small Business Author) "When technology meets health, nobody integrates them into business better than Tyson Franklin." Scott Sorensen (Director Bodytech Systems & Footpoint Australia) Why do some Podiatrists have thriving, highly profitable businesses while others don't? Here's the simple truth: every successful Podiatrist thinks and behaves differently to every unsuccessful Podiatrist, and how you think and behave will have a direct influence on what you will or won't achieve in life, both personally and professionally. Does this mean that the amount of money you make equates to your level of success in Podiatry? No, it doesn't, but for some strange reason money does flow towards successful Podiatrists, and this book is all about learning what those successful Podiatrists do. From his many years experience running a highly profitable podiatry business, Tyson will share with you: where to locate your business to maximise traffic how to set your business apart from your competitors how to attract the right patients to help you enjoy your job more and increase your profits tips and techniques to streamline your operations how to find and keep the right staff the six Marketing Pillars that will get your message to the right people. It's No Secret, There's Money In Podiatry, however it will not happen overnight, it's something you have to work at for a number of years. It all starts with believing it's possible. By the time you put this book down you will be bouncing off the walls not just thinking it's a possibility but knowing how to make it a reality. Tyson Franklin was born with entrepreneurial DNA. Since graduating from the Queensland University of Technology in 1988, he has worked diligently towards being a successful podiatry business owner and a mentor to others. His long-term goal is to help younger Podiatrists avoid the same mistakes he made when first starting out in business, and to guide them to sustainable long-term success.
It's No Secret...There's Money in Podiatry
Author: Tyson E. Franklin
Publisher:
ISBN: 9780992557904
Category : Podiatry
Languages : en
Pages : 230
Book Description
"If I wanted to be a successful podiatrist the first thing I would do is read Tyson's book. In his own unique style, he shares exactly what he has done to be at the top of his game as one of the most successful podiatrists in the country. This is a book I strongly recommend." Andrew Griffiths (Australia's #1 Small Business Author) "When technology meets health, nobody integrates them into business better than Tyson Franklin." Scott Sorensen (Director Bodytech Systems & Footpoint Australia) Why do some Podiatrists have thriving, highly profitable businesses while others don't? Here's the simple truth: every successful Podiatrist thinks and behaves differently to every unsuccessful Podiatrist, and how you think and behave will have a direct influence on what you will or won't achieve in life, both personally and professionally. Does this mean that the amount of money you make equates to your level of success in Podiatry? No, it doesn't, but for some strange reason money does flow towards successful Podiatrists, and this book is all about learning what those successful Podiatrists do. From his many years experience running a highly profitable podiatry business, Tyson will share with you: where to locate your business to maximise traffic how to set your business apart from your competitors how to attract the right patients to help you enjoy your job more and increase your profits tips and techniques to streamline your operations how to find and keep the right staff the six Marketing Pillars that will get your message to the right people. It's No Secret, There's Money In Podiatry, however it will not happen overnight, it's something you have to work at for a number of years. It all starts with believing it's possible. By the time you put this book down you will be bouncing off the walls not just thinking it's a possibility but knowing how to make it a reality. Tyson Franklin was born with entrepreneurial DNA. Since graduating from the Queensland University of Technology in 1988, he has worked diligently towards being a successful podiatry business owner and a mentor to others. His long-term goal is to help younger Podiatrists avoid the same mistakes he made when first starting out in business, and to guide them to sustainable long-term success.
Publisher:
ISBN: 9780992557904
Category : Podiatry
Languages : en
Pages : 230
Book Description
"If I wanted to be a successful podiatrist the first thing I would do is read Tyson's book. In his own unique style, he shares exactly what he has done to be at the top of his game as one of the most successful podiatrists in the country. This is a book I strongly recommend." Andrew Griffiths (Australia's #1 Small Business Author) "When technology meets health, nobody integrates them into business better than Tyson Franklin." Scott Sorensen (Director Bodytech Systems & Footpoint Australia) Why do some Podiatrists have thriving, highly profitable businesses while others don't? Here's the simple truth: every successful Podiatrist thinks and behaves differently to every unsuccessful Podiatrist, and how you think and behave will have a direct influence on what you will or won't achieve in life, both personally and professionally. Does this mean that the amount of money you make equates to your level of success in Podiatry? No, it doesn't, but for some strange reason money does flow towards successful Podiatrists, and this book is all about learning what those successful Podiatrists do. From his many years experience running a highly profitable podiatry business, Tyson will share with you: where to locate your business to maximise traffic how to set your business apart from your competitors how to attract the right patients to help you enjoy your job more and increase your profits tips and techniques to streamline your operations how to find and keep the right staff the six Marketing Pillars that will get your message to the right people. It's No Secret, There's Money In Podiatry, however it will not happen overnight, it's something you have to work at for a number of years. It all starts with believing it's possible. By the time you put this book down you will be bouncing off the walls not just thinking it's a possibility but knowing how to make it a reality. Tyson Franklin was born with entrepreneurial DNA. Since graduating from the Queensland University of Technology in 1988, he has worked diligently towards being a successful podiatry business owner and a mentor to others. His long-term goal is to help younger Podiatrists avoid the same mistakes he made when first starting out in business, and to guide them to sustainable long-term success.
It's No Secret... There's Money in Small Business
Author: Tyson E. Franklin
Publisher:
ISBN: 9781925648416
Category : Marketing
Languages : en
Pages : 242
Book Description
Here's the simple truth: every successful small business owner thinks and behaves differently to every unsuccessful small business owner, and how you think and behave will have a direct influence on what you will or won't achieve in life, both personally and professionally.
Publisher:
ISBN: 9781925648416
Category : Marketing
Languages : en
Pages : 242
Book Description
Here's the simple truth: every successful small business owner thinks and behaves differently to every unsuccessful small business owner, and how you think and behave will have a direct influence on what you will or won't achieve in life, both personally and professionally.
The Podiatry Practice Business Solution: Everything You Need to Know to Flourish in Your Podiatry Business
Author: Peter Wishnie
Publisher: Stonebrook Pub.
ISBN: 9781733995856
Category : Business & Economics
Languages : en
Pages : 174
Book Description
The Podiatry Practice Business Solution teaches you how to manage every aspect of your business to make it more efficient. You'll learn everything you need to know to be a successful businessperson who practices podiatry.
Publisher: Stonebrook Pub.
ISBN: 9781733995856
Category : Business & Economics
Languages : en
Pages : 174
Book Description
The Podiatry Practice Business Solution teaches you how to manage every aspect of your business to make it more efficient. You'll learn everything you need to know to be a successful businessperson who practices podiatry.
JFK to 911 Everything Is A Rich Man's Trick
Author: Francis Richard Conolly
Publisher: TrineDay
ISBN: 1634243757
Category : History
Languages : en
Pages : 665
Book Description
JFK to 911 is already a global phenomenon, having began as a Youtube video which achieved over a billion hits by becoming the first documentary in human history to untangle all the establishment lies and reveal the entire truth about the Kennedy Assassination and 911. These disclosures so frightened the powers-that-be that President Trump and the Queen of England took the joint decision to ban it altogether, so that if you read this book, you will be learning the most cardinal secrets which your government would much rather you did not know. Nearly all intelligent people these days are wary of what we are being told by the mainstream media, but fewer are aware that the very notion of 'fake news' began with the words on these pages, and that all government policy in recent times has been an ongoing effort to hold back the increasing enlightenment these words have inspired. Legions of people have taken the trouble to go online so that they could tell the world about how learning that absolutely everything is a rich man's trick—the justice system, the education system, the economic system, and most importantly, the media. Francis Richard Conolly is extremely hopeful that the people who have made a movie which he originally gave them for free such a central part of their existence will now buy this book in order to build the revenues which he needs to make the sequel which everyone wants to see.
Publisher: TrineDay
ISBN: 1634243757
Category : History
Languages : en
Pages : 665
Book Description
JFK to 911 is already a global phenomenon, having began as a Youtube video which achieved over a billion hits by becoming the first documentary in human history to untangle all the establishment lies and reveal the entire truth about the Kennedy Assassination and 911. These disclosures so frightened the powers-that-be that President Trump and the Queen of England took the joint decision to ban it altogether, so that if you read this book, you will be learning the most cardinal secrets which your government would much rather you did not know. Nearly all intelligent people these days are wary of what we are being told by the mainstream media, but fewer are aware that the very notion of 'fake news' began with the words on these pages, and that all government policy in recent times has been an ongoing effort to hold back the increasing enlightenment these words have inspired. Legions of people have taken the trouble to go online so that they could tell the world about how learning that absolutely everything is a rich man's trick—the justice system, the education system, the economic system, and most importantly, the media. Francis Richard Conolly is extremely hopeful that the people who have made a movie which he originally gave them for free such a central part of their existence will now buy this book in order to build the revenues which he needs to make the sequel which everyone wants to see.
Older Yet Faster
Author: Keith Bateman
Publisher: Older Yet Faster Publications Pty Ltd
ISBN: 064877273X
Category : Sports & Recreation
Languages : en
Pages : 221
Book Description
Older Yet Faster (English and French editions with illustrations and photos, and online lesson and exercise videos) is a manual for teaching runners how to transition to efficient running and to help them to avoid incurring almost all of the common running injuries as they do so. It is ideal for beginners to learn how to run well and for experienced runners to changeover to good technique. Coaches can also use this book as a reference on how to implement technique change for their clients, and we expect it to become the go-to manual for medical professionals, to help them deal with running related injuries caused by bad technique and footwear. After learning how injuries are caused and then gaining a good understanding of running technique in the early chapters you will be prepared to read about our technique-change system which we call "OYF Running". This consists of "Keith's Lessons" used in combination with "Heidi's Strengthening Exercises" and forms the main body of the book." Keith shows you how to run efficiently in a simple, step-by-step guide both in the book and with videos. Each Lesson provides exercises set out in a format which is both easy to understand and implement. The first three lessons teach you the basics of running correctly and the last three help you put these into practice and help you to refine your technique over the period of your transition. This program is set up so that runners can teach themselves in conjunction with the online videos and forum.Heidi's Strengthening Exercises consists of a well-ordered series of exercises which will help your body safely adjust to the redistribution of the workload and are essential to rebuild parts of the body which have been neglected due to poor technique. It should be started as soon as possible, in order to build strength and to deal with the resultant muscle and tendon soreness that you will start to experience. We identify specific injuries and how they are caused and we show how by improving running technique, and re-strengthening these injuries are quickly cured. Podiatrists will find Heidi's experiences and advice particularly interesting, especially as they will almost certainly, be in conflict with what is still taught in universities. Chapters Twelve and Thirteen, 'Managing the changes' and 'Rehabilitation', explain what should happen during the transition and what to do should you get injured, or if you are currently injured. Chapter Fourteen is very important as you must have suitable footwear to run with good technique. There is then a chapter on how your body shape will change as you adopt your new technique and a chapter on general tips and traps a list of commonly used terms, a glossary and an index.Finally, we have included three appendices: For Coaches, For Podiatrists and a detailed look at Heidi's strengthening program. In Appendix A, Keith discusses how to implement his Lessons from a coach's point of view, in Appendix B, Heidi explains how she treats her patients who are suffering with specific injuries and in Appendix C she explains her Strengthening program in greater detail for medical professionals and interested runners.
Publisher: Older Yet Faster Publications Pty Ltd
ISBN: 064877273X
Category : Sports & Recreation
Languages : en
Pages : 221
Book Description
Older Yet Faster (English and French editions with illustrations and photos, and online lesson and exercise videos) is a manual for teaching runners how to transition to efficient running and to help them to avoid incurring almost all of the common running injuries as they do so. It is ideal for beginners to learn how to run well and for experienced runners to changeover to good technique. Coaches can also use this book as a reference on how to implement technique change for their clients, and we expect it to become the go-to manual for medical professionals, to help them deal with running related injuries caused by bad technique and footwear. After learning how injuries are caused and then gaining a good understanding of running technique in the early chapters you will be prepared to read about our technique-change system which we call "OYF Running". This consists of "Keith's Lessons" used in combination with "Heidi's Strengthening Exercises" and forms the main body of the book." Keith shows you how to run efficiently in a simple, step-by-step guide both in the book and with videos. Each Lesson provides exercises set out in a format which is both easy to understand and implement. The first three lessons teach you the basics of running correctly and the last three help you put these into practice and help you to refine your technique over the period of your transition. This program is set up so that runners can teach themselves in conjunction with the online videos and forum.Heidi's Strengthening Exercises consists of a well-ordered series of exercises which will help your body safely adjust to the redistribution of the workload and are essential to rebuild parts of the body which have been neglected due to poor technique. It should be started as soon as possible, in order to build strength and to deal with the resultant muscle and tendon soreness that you will start to experience. We identify specific injuries and how they are caused and we show how by improving running technique, and re-strengthening these injuries are quickly cured. Podiatrists will find Heidi's experiences and advice particularly interesting, especially as they will almost certainly, be in conflict with what is still taught in universities. Chapters Twelve and Thirteen, 'Managing the changes' and 'Rehabilitation', explain what should happen during the transition and what to do should you get injured, or if you are currently injured. Chapter Fourteen is very important as you must have suitable footwear to run with good technique. There is then a chapter on how your body shape will change as you adopt your new technique and a chapter on general tips and traps a list of commonly used terms, a glossary and an index.Finally, we have included three appendices: For Coaches, For Podiatrists and a detailed look at Heidi's strengthening program. In Appendix A, Keith discusses how to implement his Lessons from a coach's point of view, in Appendix B, Heidi explains how she treats her patients who are suffering with specific injuries and in Appendix C she explains her Strengthening program in greater detail for medical professionals and interested runners.
The White Coat Investor
Author: James M. Dahle
Publisher: White Coat Investor LLC the
ISBN: 9780991433100
Category : Business & Economics
Languages : en
Pages : 160
Book Description
Written by a practicing emergency physician, The White Coat Investor is a high-yield manual that specifically deals with the financial issues facing medical students, residents, physicians, dentists, and similar high-income professionals. Doctors are highly-educated and extensively trained at making difficult diagnoses and performing life saving procedures. However, they receive little to no training in business, personal finance, investing, insurance, taxes, estate planning, and asset protection. This book fills in the gaps and will teach you to use your high income to escape from your student loans, provide for your family, build wealth, and stop getting ripped off by unscrupulous financial professionals. Straight talk and clear explanations allow the book to be easily digested by a novice to the subject matter yet the book also contains advanced concepts specific to physicians you won't find in other financial books. This book will teach you how to: Graduate from medical school with as little debt as possible Escape from student loans within two to five years of residency graduation Purchase the right types and amounts of insurance Decide when to buy a house and how much to spend on it Learn to invest in a sensible, low-cost and effective manner with or without the assistance of an advisor Avoid investments which are designed to be sold, not bought Select advisors who give great service and advice at a fair price Become a millionaire within five to ten years of residency graduation Use a "Backdoor Roth IRA" and "Stealth IRA" to boost your retirement funds and decrease your taxes Protect your hard-won assets from professional and personal lawsuits Avoid estate taxes, avoid probate, and ensure your children and your money go where you want when you die Minimize your tax burden, keeping more of your hard-earned money Decide between an employee job and an independent contractor job Choose between sole proprietorship, Limited Liability Company, S Corporation, and C Corporation Take a look at the first pages of the book by clicking on the Look Inside feature Praise For The White Coat Investor "Much of my financial planning practice is helping doctors to correct mistakes that reading this book would have avoided in the first place." - Allan S. Roth, MBA, CPA, CFP(R), Author of How a Second Grader Beats Wall Street "Jim Dahle has done a lot of thinking about the peculiar financial problems facing physicians, and you, lucky reader, are about to reap the bounty of both his experience and his research." - William J. Bernstein, MD, Author of The Investor's Manifesto and seven other investing books "This book should be in every career counselor's office and delivered with every medical degree." - Rick Van Ness, Author of Common Sense Investing "The White Coat Investor provides an expert consult for your finances. I now feel confident I can be a millionaire at 40 without feeling like a jerk." - Joe Jones, DO "Jim Dahle has done for physician financial illiteracy what penicillin did for neurosyphilis." - Dennis Bethel, MD "An excellent practical personal finance guide for physicians in training and in practice from a non biased source we can actually trust." - Greg E Wilde, M.D Scroll up, click the buy button, and get started today!
Publisher: White Coat Investor LLC the
ISBN: 9780991433100
Category : Business & Economics
Languages : en
Pages : 160
Book Description
Written by a practicing emergency physician, The White Coat Investor is a high-yield manual that specifically deals with the financial issues facing medical students, residents, physicians, dentists, and similar high-income professionals. Doctors are highly-educated and extensively trained at making difficult diagnoses and performing life saving procedures. However, they receive little to no training in business, personal finance, investing, insurance, taxes, estate planning, and asset protection. This book fills in the gaps and will teach you to use your high income to escape from your student loans, provide for your family, build wealth, and stop getting ripped off by unscrupulous financial professionals. Straight talk and clear explanations allow the book to be easily digested by a novice to the subject matter yet the book also contains advanced concepts specific to physicians you won't find in other financial books. This book will teach you how to: Graduate from medical school with as little debt as possible Escape from student loans within two to five years of residency graduation Purchase the right types and amounts of insurance Decide when to buy a house and how much to spend on it Learn to invest in a sensible, low-cost and effective manner with or without the assistance of an advisor Avoid investments which are designed to be sold, not bought Select advisors who give great service and advice at a fair price Become a millionaire within five to ten years of residency graduation Use a "Backdoor Roth IRA" and "Stealth IRA" to boost your retirement funds and decrease your taxes Protect your hard-won assets from professional and personal lawsuits Avoid estate taxes, avoid probate, and ensure your children and your money go where you want when you die Minimize your tax burden, keeping more of your hard-earned money Decide between an employee job and an independent contractor job Choose between sole proprietorship, Limited Liability Company, S Corporation, and C Corporation Take a look at the first pages of the book by clicking on the Look Inside feature Praise For The White Coat Investor "Much of my financial planning practice is helping doctors to correct mistakes that reading this book would have avoided in the first place." - Allan S. Roth, MBA, CPA, CFP(R), Author of How a Second Grader Beats Wall Street "Jim Dahle has done a lot of thinking about the peculiar financial problems facing physicians, and you, lucky reader, are about to reap the bounty of both his experience and his research." - William J. Bernstein, MD, Author of The Investor's Manifesto and seven other investing books "This book should be in every career counselor's office and delivered with every medical degree." - Rick Van Ness, Author of Common Sense Investing "The White Coat Investor provides an expert consult for your finances. I now feel confident I can be a millionaire at 40 without feeling like a jerk." - Joe Jones, DO "Jim Dahle has done for physician financial illiteracy what penicillin did for neurosyphilis." - Dennis Bethel, MD "An excellent practical personal finance guide for physicians in training and in practice from a non biased source we can actually trust." - Greg E Wilde, M.D Scroll up, click the buy button, and get started today!
The Big Over Easy
Author: Jasper Fforde
Publisher: Penguin
ISBN: 1101158301
Category : Fiction
Languages : en
Pages : 404
Book Description
Welcome to the seedy underbelly of nursery crime. From the New York Times bestselling author of the Thursday Next series comes a rollicking novel—“as if the Marx brothers were let loose in the children’s section of a strange bookstore” (USA Today). “A wonderfully readable riot . . . cleverly plotted, magically overstuffed yet amazingly digestible . . . [for] anyone who wants the thrill of a good crime novel larded with highly literate humor.”—The Wall Street Journal Meet Inspector Jack Spratt, family man and head of Reading’s Nursery Crime division. He’s investigating the murder of ovoid D-class nursery celebrity Humpty Dumpty, ex-convict and lover of women, found shattered to death beneath a wall in a shabby area of town. Yes, the big egg is down, and all those brittle pieces sitting in the morgue point to foul play. Spratt and his new partner, Sergeant Mary Mary, search through Humpty’s sordid past in hopes of finding the key to his death. Before long, Jack and Mary find themselves immersed in a bizarre case that reaches into the highest echelons of Reading society and business.
Publisher: Penguin
ISBN: 1101158301
Category : Fiction
Languages : en
Pages : 404
Book Description
Welcome to the seedy underbelly of nursery crime. From the New York Times bestselling author of the Thursday Next series comes a rollicking novel—“as if the Marx brothers were let loose in the children’s section of a strange bookstore” (USA Today). “A wonderfully readable riot . . . cleverly plotted, magically overstuffed yet amazingly digestible . . . [for] anyone who wants the thrill of a good crime novel larded with highly literate humor.”—The Wall Street Journal Meet Inspector Jack Spratt, family man and head of Reading’s Nursery Crime division. He’s investigating the murder of ovoid D-class nursery celebrity Humpty Dumpty, ex-convict and lover of women, found shattered to death beneath a wall in a shabby area of town. Yes, the big egg is down, and all those brittle pieces sitting in the morgue point to foul play. Spratt and his new partner, Sergeant Mary Mary, search through Humpty’s sordid past in hopes of finding the key to his death. Before long, Jack and Mary find themselves immersed in a bizarre case that reaches into the highest echelons of Reading society and business.
The Business Side of Podiatry Revenue
Author: Gisele Saenger
Publisher: Stonebrook Pub.
ISBN: 9781955711050
Category :
Languages : en
Pages : 104
Book Description
There's a lot more to a healthy podiatry practice than simply treating patients. You have to build a strong team, design a smooth workflow, and keep the money coming in-which isn't always easy. In fact, your greatest roadblock to financial success could be your own billing department. They may, in fact, be leading you to financial ruin. Enter Gisele Saenger, founder ParaDocs Medical Revenue Center. Since 2014, she's been working exclusively with podiatrists to increase their revenues, accelerate their time to payment, and reduce the risk of denied claims. The result is a population of podiatrists who have expanded their bottom line without working more hours. This book offers private practice podiatrists a complete management and billing solution-your revenue roadmap-for becoming independent, successful, and highly profitable.
Publisher: Stonebrook Pub.
ISBN: 9781955711050
Category :
Languages : en
Pages : 104
Book Description
There's a lot more to a healthy podiatry practice than simply treating patients. You have to build a strong team, design a smooth workflow, and keep the money coming in-which isn't always easy. In fact, your greatest roadblock to financial success could be your own billing department. They may, in fact, be leading you to financial ruin. Enter Gisele Saenger, founder ParaDocs Medical Revenue Center. Since 2014, she's been working exclusively with podiatrists to increase their revenues, accelerate their time to payment, and reduce the risk of denied claims. The result is a population of podiatrists who have expanded their bottom line without working more hours. This book offers private practice podiatrists a complete management and billing solution-your revenue roadmap-for becoming independent, successful, and highly profitable.
The Blue Guide to Indiana
Author: Michael Martone
Publisher: University of Alabama Press
ISBN: 1573660957
Category : Fiction
Languages : en
Pages : 121
Book Description
Let Martone guide you through every inch of the amazing state that is home to the Hoosier Infidelity Resort Area, the site of Wendell Willkie's Ascension into Heaven, and the Annual Eyeless Fish Fry. All your questions will be answered, including many you never thought to ask (like: "What's a good recipe for Pork Cake?")."--BOOK JACKET.
Publisher: University of Alabama Press
ISBN: 1573660957
Category : Fiction
Languages : en
Pages : 121
Book Description
Let Martone guide you through every inch of the amazing state that is home to the Hoosier Infidelity Resort Area, the site of Wendell Willkie's Ascension into Heaven, and the Annual Eyeless Fish Fry. All your questions will be answered, including many you never thought to ask (like: "What's a good recipe for Pork Cake?")."--BOOK JACKET.
The Playbook
Author: Jennifer Jacquet
Publisher: Penguin UK
ISBN: 0241241723
Category : Science
Languages : en
Pages : 127
Book Description
'This brilliantly subversive and witty book lays bare the techniques of manipulation and disinformation that keep the rich and powerful rich and powerful. . . A landmark book' Brian Eno 'Very funny, as satire should be, until you realise it's deadly serious' Adam Rutherford, BBC Radio 4 Start the Week Knowledge is power. Which is why the rich and powerful don't want you to have it. The Playbook is an exposé of the extraordinary lengths that corporations will go to in order to spread disinformation and deny the scientific facts - around climate change, public health risks and worker safety - when they don't suit their agenda. Written in the form of a corporate handbook for tobacco, oil and pharmaceutical company executives, it is a litany of obfuscation techniques, denial, delays and outright lies, including: how to recruit an academic 'expert' who is willing to compromise their integrity (or is just short of cash), how to massage the statistics, how to use legal and even physical intimidation against reporters and activists, and how, just as in a casino, to keep your customers comfortable, unquestioning, unthinking and playing along for as long as possible. Part satire, part social history, part guide to resistance, The Playbook is a charge sheet against the powerful. It shows us how, by understanding the methods and motives of disinformation campaigns, we may be able to outwit them.
Publisher: Penguin UK
ISBN: 0241241723
Category : Science
Languages : en
Pages : 127
Book Description
'This brilliantly subversive and witty book lays bare the techniques of manipulation and disinformation that keep the rich and powerful rich and powerful. . . A landmark book' Brian Eno 'Very funny, as satire should be, until you realise it's deadly serious' Adam Rutherford, BBC Radio 4 Start the Week Knowledge is power. Which is why the rich and powerful don't want you to have it. The Playbook is an exposé of the extraordinary lengths that corporations will go to in order to spread disinformation and deny the scientific facts - around climate change, public health risks and worker safety - when they don't suit their agenda. Written in the form of a corporate handbook for tobacco, oil and pharmaceutical company executives, it is a litany of obfuscation techniques, denial, delays and outright lies, including: how to recruit an academic 'expert' who is willing to compromise their integrity (or is just short of cash), how to massage the statistics, how to use legal and even physical intimidation against reporters and activists, and how, just as in a casino, to keep your customers comfortable, unquestioning, unthinking and playing along for as long as possible. Part satire, part social history, part guide to resistance, The Playbook is a charge sheet against the powerful. It shows us how, by understanding the methods and motives of disinformation campaigns, we may be able to outwit them.