Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Words That Work PDF full book. Access full book title Words That Work by Dr. Frank Luntz. Download full books in PDF and EPUB format.
Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 414
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Dr. Frank Luntz Publisher: Hachette Books ISBN: 1401385745 Category : Language Arts & Disciplines Languages : en Pages : 414
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Author: Emily Henry Publisher: Penguin ISBN: 1984806750 Category : Fiction Languages : en Pages : 401
Book Description
From the #1 New York Times bestselling author of Book Lovers and Beach Read comes a sparkling novel that will leave you with the warm, hazy afterglow usually reserved for the best vacations. Two best friends. Ten summer trips. One last chance to fall in love. Poppy and Alex. Alex and Poppy. They have nothing in common. She’s a wild child; he wears khakis. She has insatiable wanderlust; he prefers to stay home with a book. And somehow, ever since a fateful car share home from college many years ago, they are the very best of friends. For most of the year they live far apart—she’s in New York City, and he’s in their small hometown—but every summer, for a decade, they have taken one glorious week of vacation together. Until two years ago, when they ruined everything. They haven't spoken since. Poppy has everything she should want, but she’s stuck in a rut. When someone asks when she was last truly happy, she knows, without a doubt, it was on that ill-fated, final trip with Alex. And so, she decides to convince her best friend to take one more vacation together—lay everything on the table, make it all right. Miraculously, he agrees. Now she has a week to fix everything. If only she can get around the one big truth that has always stood quietly in the middle of their seemingly perfect relationship. What could possibly go wrong? Named a Most Anticipated Book of 2021 by Newsweek ∙ Oprah Magazine ∙ The Skimm ∙ Marie Claire ∙ Parade ∙ The Wall Street Journal ∙ Chicago Tribune ∙ PopSugar ∙ BookPage ∙ BookBub ∙ Betches ∙ SheReads ∙ Good Housekeeping ∙ BuzzFeed ∙ Business Insider ∙ Real Simple ∙ Frolic ∙ and more!
Author: Craig Taylor Publisher: W. W. Norton & Company ISBN: 0393242331 Category : History Languages : en Pages : 432
Book Description
Winner of the 2021 Brooklyn Public Library Literary Prize A symphony of contemporary New York through the magnificent words of its people—from the best-selling author of Londoners. In the first twenty years of the twenty-first century, New York City has been convulsed by terrorist attack, blackout, hurricane, recession, social injustice, and pandemic. New Yorkers weaves the voices of some of the city’s best talkers into an indelible portrait of New York in our time—and a powerful hymn to the vitality and resilience of its people. Best-selling author Craig Taylor has been hailed as “a peerless journalist and a beautiful craftsman” (David Rakoff), acclaimed for the way he “fuses the mundane truth of conversation with the higher truth of art” (Michel Faber). In the wake of his celebrated book Londoners, Taylor moved to New York and spent years meeting regularly with hundreds of New Yorkers as diverse as the city itself. New Yorkers features 75 of the most remarkable of them, their fascinating true tales arranged in thematic sections that follow Taylor’s growing engagement with the city. Here are the uncelebrated people who propel New York each day—bodega cashier, hospital nurse, elevator repairman, emergency dispatcher. Here are those who wire the lights at the top of the Empire State Building, clean the windows of Rockefeller Center, and keep the subway running. Here are people whose experiences reflect the city’s fractured realities: the mother of a Latino teenager jailed at Rikers, a BLM activist in the wake of police shootings. And here are those who capture the ineffable feeling of New York, such as a balloon handler in the Macy’s Thanksgiving Day Parade or a security guard at the Statue of Liberty. Vibrant and bursting with life, New Yorkers explores the nonstop hustle to make it; the pressures on new immigrants, people of color, and the poor; the constant battle between loving the city and wanting to leave it; and the question of who gets to be considered a "New Yorker." It captures the strength of an irrepressible city that—no matter what it goes through—dares call itself the greatest in the world.
Author: Phillip Hoose Publisher: Macmillan ISBN: 0374336229 Category : Juvenile Nonfiction Languages : en Pages : 178
Book Description
A collection of essays about children who have made notable achievements, arranged in the categories "Taking a Stand," "Reaching Out to Others," "Healing the Earth," and "Creating a Safer Future," accompanied by a handbook for young activists.
Author: Dr. Robin DiAngelo Publisher: Beacon Press ISBN: 0807047422 Category : Social Science Languages : en Pages : 194
Book Description
The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality. In this “vital, necessary, and beautiful book” (Michael Eric Dyson), antiracist educator Robin DiAngelo deftly illuminates the phenomenon of white fragility and “allows us to understand racism as a practice not restricted to ‘bad people’ (Claudia Rankine). Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt, and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration, DiAngelo examines how white fragility develops, how it protects racial inequality, and what we can do to engage more constructively.
Author: George Cameron Publisher: Xlibris Corporation ISBN: 1503509060 Category : Business & Economics Languages : en Pages : 93
Book Description
All organizations consist of people. The more seamlessly they work together, the more efficient and effective they will become, thereby producing a more productive organization. I have tried to put together an eclectic collection of thoughts and practices that will enable aspiring executives, middle management, and the CEO to move toward a more positive understanding of how they can improve the inter personal skills needed to make an organization run more effectively These suggestions may seem somewhat random, but each attempts to contribute to building an organization based on trust and consideration of the needs of the individual that allows effort to be focused on productive effort rather than concern over how misbehavior may adversely affect each individual What I am trying to achieve with this book is an acceptance by managers and leaders that a failure to recognize and deal with people as individuals and deal with their idiosyncratic ways will result in sub-optimal performance of your organization. Have courage. People admire honest effort and integrity I hope that reading this book will encourage everyone to be more adventurous in dealing with others, to be more sensitive to the individual and above all, to enjoy and have some fun in whatever you undertake. This book also tries to highlight that there is very little which new knowledge is. I have included ideas of a number philosophers and writers over the centuries. In fact I would argue that too many management books focus on esoteric theories of behaviour without ever really understanding how real people react. There is no magic! Many of these ideas and suggestions may seem eccentric, difficult to undertake, or even embarrassing. Relax and go with the flow. In seeking to put many of these interpersonal skills into action, an excessive amount of dignity is a barrier!
Author: Howard Behar Publisher: Penguin ISBN: 9781591841920 Category : Business & Economics Languages : en Pages : 214
Book Description
A Starbucks executive reveals how to draw on the successful coffee-house chain's examples in order to promote business success, sharing inside stories about key turning points in Starbucks' history to illustrate how the company came to embrace its philosophy about putting people ahead of profits.
Author: M. K. Kaw Publisher: APH Publishing ISBN: 9788176485371 Category : Jammu and Kashmir (India) Languages : en Pages : 506
Book Description
Traces The Journey Of The Land And People From Ancient To The Modern Day. Captures The Factors For The Decline Of Kashmiri Civilization From Glory To The Present State Of Murder And Repire. The Author Hopes The Worst Is Over And The Old Practices Of Kashmiriyat Will Return.
Author: Dick Tol Publisher: Lulu.com ISBN: 9490520020 Category : Business & Economics Languages : en Pages : 248
Book Description
Dick Tol started writing down his experiences because his friend Wim Bouman noticed the benefits that could be derived by others from Dick's experiences. Given Wim's background in Sales it was no surprise that he was able to draw an analogy between Dick's experiences and selling. That is why Wim analysed every story and added useful theoretical background information and relevant tools for those who are interested in Sales and who are also convinced that 'people buy from people'. It is also relevant to those interested in real-life experiences, for they will find stories they can relate to and may even benefit from in a business setting but also in their private lives. Sequel of 'It's all Sales - People buy from People'.
Author: Jim Hohnberger Publisher: Pacific Press Publishing ISBN: 9780816319640 Category : Christian life Languages : en Pages : 0
Book Description
How to be like Jesus even when we disagree In what may be his most important book yet, Jim Hohnberger attempts to reconcile the faith we preach with the gospel we live -- when we disagree. With honesty and sincerity born out of his own sometimes painful experience, Jim shows how Jesus' attitude and approach towards those who didn't receive Him, was just as important as the truth He taught. If you have ever felt the heartache of rejection because you saw things from a different perspective; if you have ever been the one to wound someone else in your zeal to uphold truth; if you value people above policy or politics, this book is for you.
Author: Dr. Frank Luntz
Author: Dr. Frank Luntz
Author: Emily Henry
Author: Craig Taylor
Author: Phillip Hoose
Author: Dr. Robin DiAngelo
Author: George Cameron
Author: Howard Behar
Author: M. K. Kaw
Author: Dick Tol
Author: Jim Hohnberger