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Author: William L. Renfro Publisher: Greenwood ISBN: Category : Business & Economics Languages : en Pages : 204
Book Description
A succinct, readable guide to the management of emerging public issues--how to recognize and use them in organizational strategic planning.
Author: William L. Renfro Publisher: Greenwood ISBN: Category : Business & Economics Languages : en Pages : 204
Book Description
A succinct, readable guide to the management of emerging public issues--how to recognize and use them in organizational strategic planning.
Author: Robert L. Heath Publisher: SAGE ISBN: 145227875X Category : Language Arts & Disciplines Languages : en Pages : 425
Book Description
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.
Author: Robert L. Heath Publisher: SAGE ISBN: 9780803970359 Category : Business & Economics Languages : en Pages : 428
Book Description
The focus of this book is issues management and why it should play a key role in strategic planning, supporting the organization in its interface with public policy, public opinion, and opinion formers.
Author: Robert Lawrence Heath Publisher: Sage Publications (CA) ISBN: 9781441655141 Category : Business & Economics Languages : en Pages : 412
Book Description
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization s house in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies."
Author: Robert Heath Publisher: Jossey-Bass ISBN: Category : Business & Economics Languages : en Pages : 458
Book Description
Brings together leading thinkers on all aspects of issues management to present a comprehensive corporate survival strategy. Offers specific advice on identifying and monitoring issues resulting from new regulations, legislation, public policy changes, and consumer demands.
Author: John D. Stoffels Publisher: Pergamon ISBN: Category : Business forecasting Languages : en Pages : 284
Book Description
Hardbound. Scanning has long been an important element of strategic management and is continually developing. Companies need to identify emerging changes early enough to gain advantage from them. This intelligence is vital in a world of increasing change and uncertainty.Published in association with the Planning Forum, this book provides a framework for designing, creating and managing an environmental scanning system as a key element in the strategic management of an organization. The methodology of analysing signals of change in social, technological, competitive, political and financial contexts is investigated.Useful methods and techniques are presented, together with an extensive analysis of available literature.
Author: Joseph Francis Coates Publisher: ISBN: Category : Business & Economics Languages : en Pages : 164
Book Description
Abstract: An authoritative reference text for public and private decision-makers and planners, business consultants, planning researchers, and college teachers and students in public and business management provides insights and information on how issues management has been used to identify, track, evaluate, and analyze emerging issues that are likely to affect an organization over the next few years in order to plan effective organizational responses in advance. The text material is organized into 5 parts.
Author: Publisher: ISBN: 9781949373943 Category : Languages : en Pages : 325
Book Description
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author: Rogene A. Buchholz Publisher: Prentice Hall ISBN: Category : Business & Economics Languages : en Pages : 392
Book Description
This text/casebook provides introductory conceptual material and 16 cases which serve as the basis for dicussions on public policy issues, management decision-making and the formulation of management policy and strategy. New features to this edition include an introductory chapter on business ethics and 7 new cases that reflect developments and situations in the field of business environment and public policy. Cases are presented in detail and accompanied by questions.
Author: William L. Renfro
Author: William L. Renfro
Author: Robert L. Heath
Author: Robert L. Heath
Author: Robert Lawrence Heath
Author: Robert Heath
Author: John D. Stoffels
Author: Joseph Francis Coates
Author: 
Author: Rogene A. Buchholz
Author: G. Gregory Lozier