Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 1738
Book Description
Class & Industrial Marketing
Author: Marketing Management
Author: Greg W. MarshallPublisher:
ISBN: 9781260381917
Category : Marketing
Languages : en
Pages : 0
Book Description
"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--
Essentials of Marketing Analytics
Author: Joseph F. Hair (Jr.)Publisher:
ISBN: 9781266919985
Category : Marketing
Languages : en
Pages : 0
Book Description
"Preface We developed this new book with enthusiasm and great optimism. Marketing analytics is an exciting field to study, and there are numerous emerging opportunities for students at the undergraduate level, and particularly at the masterís level. We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media, artificial intelligence, and many other recent developments. We believe this book will become the premier source for new and essential knowledge in data analytics, particularly for situations related to decision making that can benefit from marketing analytics, which is likely 80 percent of all challenges faced by organizations. Many of you have been asking us to write this book, and we are confident you will be pleased it is now available. This second edition of Essentials of Marketing Analytics was written to meet the needs of you, our customers. The text is concise, highly readable, and value-priced, yet it delivers the basic knowledge needed for an introductory text on marketing analytics. We provide you and your students with an exciting, up-to-date text and an extensive sup-plement package. In the following sections, we summarize what you will find when you examineóand we hope, adoptóthe second edition of Essentials of Marketing Analytics"--
Industrial Marketing
Author: Marketing Communications
Author: Ludi KoekemoerPublisher: Juta and Company Ltd
ISBN: 9780702165092
Category : Business & Economics
Languages : en
Pages : 596
Book Description
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Class and Industrial Marketing
Author: Essentials of Marketing
Author: Edmund Jerome McCarthyPublisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 524
Book Description
Essentials of Marketing Research
Author: Joseph F. HairPublisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 404
Book Description
Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.
SEC Docket
Author: United States. Securities and Exchange CommissionPublisher:
ISBN:
Category : Securities
Languages : en
Pages : 1922
Book Description
Industrial Marketing Digest
Author: Publisher:
ISBN:
Category : Industrial marketing
Languages : en
Pages : 826
Book Description