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Author: Phil Rosenzweig Publisher: Profile Books ISBN: 184765973X Category : Business & Economics Languages : en Pages : 435
Book Description
Dozens of books have been published recently on the errors and biases that affect our judgments and choices. Drawing on cognitive science, their lessons are excellent for many kinds of decisions - consumer choice and financial investments, for example - but stop short of addressing many of the most important decisions we face in management, where we can actively influence outcomes and where competitive forces mean we have to outperform rivals. As Phil Rosenzweig shows, drawing on examples from business, sports and politics, this sort of decision-making relies on mastering two very different abilities. First, the analytical problem-solving skills associated with the brain's left hemisphere; and second, what Tom Wolfe called 'the Right Stuff': the ability to take calculated risks. Bringing fresh and often surprising insights to topics including confidence and overconfidence, the uses and limits of decision models, leadership and authenticity, expert performance and deliberate practice, competitive bidding and new venture management, Left Brain, Right Stuff, the myth-busting follow-up to The Halo Effect, explains how to perform when making even the most difficult decisions.
Author: Anthony Meindl Publisher: Createspace Independent Pub ISBN: 9780615534862 Category : Performing Arts Languages : en Pages : 256
Book Description
."..shows you how to silence the noise of your left brain, ignite your creative side, and live the life you've always imagined"--P. [4] of cover.
Author: Katharine Beals Publisher: Shambhala Publications ISBN: 9780834822849 Category : Family & Relationships Languages : en Pages : 240
Book Description
Does your child: • Have impressive intellectual abilities but seem puzzled by ordinary interactions with other children? • Have deep, all-absorbing interests or seemingly encyclopedic knowledge of certain subjects? • Bring home mediocre report cards, or seem disengaged at school, despite his or her obvious intelligence? If you answered "yes" to these questions, this book is for you. Author Katharine Beals uses the term "left-brain" to describe a type of child whose talents and inclinations lean heavily toward the logical, linear, analytical, and introverted side of the human psyche, as opposed to the "right brain," a term often associated with our emotional, holistic, intuitive, and extroverted side. Drawing on her research and interviews with parents and children, Beals helps parents to discover if they are raising a left-brain child, and she offers practical strategies for nurturing and supporting this type of child at school and at home. Beals also advises parents in how best to advocate for their children in today’s schools, which can be baffled by and unsupportive of left-brain learning styles.
Author: Daniel H. Pink Publisher: Penguin ISBN: 1101157909 Category : Psychology Languages : en Pages : 304
Book Description
New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
Author: Iain McGilchrist Publisher: Yale University Press ISBN: 0300190026 Category : Psychology Languages : en Pages : 34
Book Description
In this 10,000-word essay, written to complement Iain McGilchrist's acclaimed The Master and His Emissary, the author asks why - despite the vast increase in material well-being - people are less happy today than they were half a century ago, and suggests that the division between the two hemispheres of the brain has a critical effect on how we see and understand the world around us. In particular, McGilchrist suggests, the left hemisphere's obsession with reducing everything it sees to the level of minute, mechanistic detail is robbing modern society of the ability to understand and appreciate deeper human values. Accessible to readers who haven't yet read The Master and His Emissary as well as those who have, this is a fascinating, immensely thought-provoking essay that delves to the very heart of what it means to be human.
Author: Al Ries Publisher: Harper Collins ISBN: 0061973130 Category : Business & Economics Languages : en Pages : 310
Book Description
Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.
Author: Iain McGilchrist Publisher: Yale University Press ISBN: 0300245920 Category : Psychology Languages : en Pages : 615
Book Description
A new edition of the bestselling classic – published with a special introduction to mark its 10th anniversary This pioneering account sets out to understand the structure of the human brain – the place where mind meets matter. Until recently, the left hemisphere of our brain has been seen as the ‘rational’ side, the superior partner to the right. But is this distinction true? Drawing on a vast body of experimental research, Iain McGilchrist argues while our left brain makes for a wonderful servant, it is a very poor master. As he shows, it is the right side which is the more reliable and insightful. Without it, our world would be mechanistic – stripped of depth, colour and value.