Irm-Media/Impact PDF Download

Author: Biagi
Publisher:
ISBN: 9780534630584
Category :
Languages : en
Pages : 362

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Book Description

Author: Information Resources Management Association
Publisher: Information Science Reference
ISBN: 9781522539292
Category : Social Science
Languages : en
Pages : 0

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Book Description
Law and politics -- Marketing, adverstising, and management -- Media literacy and ethics.

Author: Brym
Publisher: Thomson
ISBN: 9780534627898
Category :
Languages : en
Pages : 402

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Book Description

Author: Peter Vasterman
Publisher:
ISBN: 9789462982178
Category : Journalism
Languages : en
Pages : 320

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Book Description
This anthology offers the first comprehensive overview of media hype, a phenomenon often dismissed as ephemeral and unimportant. Despite that reputation, media storms actually do play an important role in political issues, scandals, and crises, sometimes creating an important shift in public opinion over the course of only a few hours. This book provides an overview of theoretical, conceptual, and methodological issues related to media hype through close explorations of case studies from around the world.

Author: Dave Chaffey
Publisher: Pearson UK
ISBN: 1292241624
Category : Business & Economics
Languages : en
Pages : 614

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Book Description
Now in its seventh edition, 'Digital Marketing' provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.

Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 64

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Book Description

Author: Information Resources Management Association
Publisher: Information Science Reference
ISBN: 9781522598695
Category : Mass media
Languages : en
Pages : 0

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Book Description
"This book examines the effect of conflicting opinions and views of news outlets and other mass media outlets on cultures, individuals, and groups. It also examines the role of the internet, mobile phones, and other digital platforms in creating an environment for discussing and sharing the latest controversial news"--

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522556532
Category : Education
Languages : en
Pages : 416

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Book Description
In the digital age, numerous technological tools are available to enhance educational practices. When used effectively, student engagement and mobile learning are significantly increased. Social Media in Education: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning, this publication is an ideal source for educators, professionals, school administrators, researchers, and practitioners in the field of education.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466686154
Category : Social Science
Languages : en
Pages : 2337

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Book Description
In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466661151
Category : Art
Languages : en
Pages : 1693

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Book Description
In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.