Author: Publisher:
ISBN:
Category : International relations
Languages : en
Pages :
Book Description
IR/PS Research Report
Author: Aviation Psychology Program Research Reports
Author: United States. Army Air ForcesPublisher:
ISBN:
Category : Aviation psychology
Languages : en
Pages : 524
Book Description
U.S. Government Research Reports
Author: International Rice Research Notes Vol 4 No 3
Author: Research Report
Author: Hearings, Reports and Prints of the House Committee on Science and Astronautics
Author: United States. Congress. House. Committee on Science and AstronauticsPublisher:
ISBN:
Category : Astronautics
Languages : en
Pages : 1348
Book Description
Digital and Social Media Marketing
Author: Nripendra P. RanaPublisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Bibliography of Unclassified Research Reports
Author: Selected Summaries of Research Reports (published in FY 1994).
Author: Nihon Kaihatsu GinkÅPublisher:
ISBN:
Category : Industries
Languages : en
Pages : 64
Book Description
Corporate Structure, Liquidity, and Investment
Author: Takeo HoshiPublisher:
ISBN:
Category : Corporations
Languages : en
Pages : 46
Book Description