Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing PDF full book. Access full book title Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing by Azman, Norhidayah. Download full books in PDF and EPUB format.
Author: Azman, Norhidayah Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 422
Book Description
In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.
Author: Azman, Norhidayah Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 422
Book Description
In today's dynamic digital marketing landscape, understanding and predicting tourist behavior is a significant challenge for businesses and organizations in the tourism sector. Consumer choices are influenced by various factors, making it essential to use innovative approaches and insights to engage with tourists and enhance their overall experience effectively. Decoding Tourist Behavior in the Digital Era: Insights for Effective Marketing is a comprehensive collection of papers addressing conventional paradigms and exploring contemporary research methodology advancements. This book offers fresh perspectives to help the tourism sector understand and analyze tourist behavior in the digital era. The book examines tourist behavior holistically and provides a roadmap for stakeholders to develop targeted strategies and initiatives. By leveraging insights from the latest research, businesses can tailor their marketing efforts to meet tourists' evolving needs and preferences, ultimately enhancing customer satisfaction and loyalty. Public sector organizations can also use these insights to formulate destination marketing and development plans that resonate with tourists, thereby driving economic growth and sustainable tourism practices.
Author: Lorenzo Cantoni Publisher: Springer Science & Business Media ISBN: 3642363091 Category : Business & Economics Languages : en Pages : 580
Book Description
The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer research in e-tourism and user generated content. The volume collects research papers of prominent scholars from around the world with a disciplinary background in the fields of social or computer sciences. The book covers the most significant topics within the study field of electronic tourism and addresses both, academics and practitioners interested in the latest advances in the electronic travel and tourism domain.
Author: Harvey J. Miller Publisher: Springer Science & Business Media ISBN: 1402054270 Category : Science Languages : en Pages : 360
Book Description
We are on the verge of what many are calling the "second information revolution," based on ubiquitous access to both computing and information. The technologies of instant access have potential to transform dramatically our lives. This book contains chapters by leading international experts. They discuss issues surrounding the impact of instant access on cities, daily lives, transportation, privacy, social and economic networks, community and education.
Author: Corinne Mulley Publisher: Taylor & Francis ISBN: 1000367045 Category : Transportation Languages : en Pages : 631
Book Description
The Routledge Handbook of Public Transport is a reference work of chapters providing in-depth examination of the current issues and future developments facing public transport. Chapters in this book are dedicated to specific key topics, identifying the challenges therein and pointing to emerging areas of research and concern. The content is written by an international group of expert contributors and is enhanced through contributions from practitioners to deliver a broader perspective. The Handbook deals with public transport policy context, modal settings, public transport environment, public transport delivery issues, smart card data for planning and the future of public transport. This comprehensive reference work will be a vital source for academics, researchers and transport practitioners in public transport management, transport policy and transport planning.
Author: Jason L. Stienmetz Publisher: Springer Nature ISBN: 3030947513 Category : Electronic books Languages : en Pages : 503
Book Description
This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research.
Author: Ramos, Célia M.Q. Publisher: IGI Global ISBN: 1799819485 Category : Business & Economics Languages : en Pages : 477
Book Description
Tourists frequently rely on social networks to provide information about a product or destination as a decision support tool to make adequate decisions in the process of planning a trip. In this digital environment, tourists share their travel experiences, impressions, emotions, special moments, and opinions about an assortment of tourist services like hotels, restaurants, airlines, and car rental services, all of which contribute to the online reputation of a tourist destination. The Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector is a fundamental reference source that provides vital theoretical frameworks and the latest innovative empirical research findings of online social media in the tourism industry. While highlighting topics such as e-business, mobile marketing, and smart tourism, this publication explores user-generated content and the methods of mobile strategies. This book is ideally designed for tour developers, travel agents, restaurateurs, hotel management, tour directors, entrepreneurs, social media analysts, managers, industry professionals, academicians, researchers, and students.
Author: Transportation Dept., Federal Highway Administration Publisher: Government Printing Office ISBN: 9780160936098 Category : Computers Languages : en Pages : 90
Book Description
This primer is intended to demonstrate how vital smartphones are becoming to the transportation network and provide public agencies, transportation managers, and elected officials with a perspective and understanding the role of smartphones in identifying services and choices for individuals and influencing travel behavior. Whether a sophisticated or new adapter to smart phones, this publication provides the foundation to maximize the value of this new technology as well as a history of how the technology has developed and could benefit commuters. This report also outlines the challenges including protecting consumer privacy and data that is more widely available through thie smartphone apps . Other products that may be of interest: YouTube War: Fighting in a World of Cameras in Every Cell Phone and Photoshop on Every Computer can be found here: https://bookstore.gpo.gov/products/sku/008-000-01071-4 Transportation Security collection can be found here: https://bookstore.gpo.gov/catalog/security-defense-law-enforcement/transportation-security Other publications produced by the United States Department of Transportation can be found here: https://bookstore.gpo.gov/agency/199
Author: Rafiza Ruslan Publisher: Fakulti Sains Komputer dan Matematik, UiTM Cawangan Perlis ISBN: 6299744022 Category : Computers Languages : en Pages : 308
Book Description
The abstracts in this book cover a wide range of topics, including algebra, analysis, logic, computer architecture, algorithms, artificial intelligence, machine learning, computer network, netcentric computing and many more. The work presented here is both theoretical and practical, and has the potential to impact many areas of society, from finance and healthcare to education and security.
Author: Azizul Hassan Publisher: Emerald Group Publishing ISBN: 1839826908 Category : Business & Economics Languages : en Pages : 582
Book Description
The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.
Author: Gayle Jennings Publisher: Routledge ISBN: 1136370218 Category : Business & Economics Languages : en Pages : 268
Book Description
* Examines the multiple meanings of quality across a variety of settings, as well as across and between various stakeholder groups * Defines and applies theoretical frameworks and research models from a cross-disciplinary perspective * Provides international perspective through case studies, extensive references, and web resources
Author: Azman, Norhidayah
Author: Azman, Norhidayah
Author: Lorenzo Cantoni
Author: Harvey J. Miller
Author: Corinne Mulley
Author: Jason L. Stienmetz
Author: Ramos, Célia M.Q.
Author: Transportation Dept., Federal Highway Administration
Author: Rafiza Ruslan
Author: Azizul Hassan
Author: Gayle Jennings