Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Introduction To Nearshore Marketing PDF full book. Access full book title Introduction To Nearshore Marketing by Patricia Rutenbar. Download full books in PDF and EPUB format.
Author: Patricia Rutenbar Publisher: ISBN: Category : Languages : en Pages : 92
Book Description
Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.
Author: Patricia Rutenbar Publisher: ISBN: Category : Languages : en Pages : 92
Book Description
Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.
Author: Fernando Labastida Publisher: Createspace Independent Publishing Platform ISBN: 9781981648344 Category : Languages : en Pages : 140
Book Description
For more than a decade now custom software development firms, IT management companies, call centers and BPO providers from Mexico, Central and South America have been selling their services into the U.S. market. But due to its first-mover advantage, outsourcing is still indelibly connected to India in the minds of American corporations. Latin America has yet to break through and become an important outsourcing "brand." In the pages of the book Nearshore Marketing: How Nearshore Providers Can Leverage Digital Marketing to Enter the U.S. Market, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. In the book we lay out seven steps you can take to establish yourself in the world's largest market the right way. In chapter one we describe how to properly position your product. Chapter two describes how to turn your service into your number one marketing tool. In chapter three we talk about the power and importance of creating "authority content." Chapter four describes the right way to build your U.S.-facing website. In chapter five we lay out four ways you can drive traffic to your website. In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services. If you want a compact, complete guide to selling your services in the U.S. market, you've found the right guide. Thank you for picking up Nearshore Marketing.
Author: Melva Kiefer Publisher: ISBN: Category : Languages : en Pages : 92
Book Description
Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.
Author: Zonia Fehling Publisher: ISBN: Category : Languages : en Pages : 92
Book Description
Nearshore outsourcing - the term used to describe outsourcing to Latin America from the U.S. - has been around for about twenty years. Unfortunately, we still have not seen companies from The Americas become major players on the world stage. To achieve market dominance, I believe you, as a software development, IT management, or business process outsourcing company from Latin America, must take a completely different approach. In the pages of the book, we provide a roadmap that Latin American outsourcing providers can use to enter the U.S. market - on their own terms. We lay out seven steps you can take to establish yourself in the world's largest market the right way. -In chapter one we describe how to properly position your product. -Chapter two describes how to turn your service into your number one marketing tool. -In chapter three we talk about the power and importance of creating "authority content." -Chapter four describes the right way to build your U.S.-facing website. -In chapter five we lay out four ways you can drive traffic to your website. -In chapter six we introduce the concept of Selling 2.0, and show you how to leverage some old-school tactics are making a powerful come-back . -Finally, in chapter seven we describe the escalation method for selling your services, a powerful methodology that some of the world's largest corporations have successfully used to sell their products and services.
Author: Ib A. Svendsen Publisher: World Scientific ISBN: 9812561420 Category : Technology & Engineering Languages : en Pages : 748
Book Description
This book is intended as an introductory textbook for graduate students and as a reference book for engineers and scientists working in the field of coastal engineering. As such it gives a description of the theories for wave and nearshore hydrodynamics. It is meant to de-mystify the topics and hence starts at a fairly basic level. It requires knowledge of fluid mechanics equivalent to a first year graduate level. At the end of each topic, an attempt is made to give an overview of the present stage of the scientific development in that area with numerous references for further studies.
Author: Tsan-Ming Choi Publisher: Springer ISBN: 9811010145 Category : Business & Economics Languages : en Pages : 274
Book Description
This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Although there are a growing number of related publications which employ an analytical approach in conducting theoretical and applied research in the fashion and textile business, this book fills an essential gap by providing a comprehensive reference source that introduces the methodology and provides state-of-the-art findings on the topic. Covering an important and well-established industry, Analytical Modeling Research in Fashion Business is a pioneering text and essential reading for researchers and practitioners in the fashion and textiles industry alike. /div
Author: Lilien, Gary L. Publisher: Edward Elgar Publishing ISBN: 1800376871 Category : Business & Economics Languages : en Pages : 713
Book Description
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resource for forward-thinking business-to-business practitioners who want to be aware of the current state of knowledge in their domains.
Author: James M. Hussey Publisher: CRC Press ISBN: 1040068383 Category : Business & Economics Languages : en Pages : 152
Book Description
While global sourcing has expanded dramatically in terms of activities, consistent challenges remain for organizations that choose such a business decision. These challenges include maximizing the opportunity afforded by globalization, fully realizing potential gains, and managing the risks inherent to global development. In addition, while companies continue to start or expand their use of global resources, little is being done to help project managers, business analysts, architects, and others succeed in this new environment. Built upon real-world experiences, Managing Global Development Risk provides the tools, techniques, and knowledge necessary to achieve project success with offshore resources. By reading and utilizing the templates within this book, you will acquire: Knowledge of project management principles and their application, Understanding of software development processes and their application , Insight into the diverse personalities within your global development team and the appropriate management and communications style to achieve success. Awareness of cultural issues and mannerisms that will enhance your ability to guide your team To fully realize the benefits of global development, a proper mix of local and offshore resources is essential. This book is an important tool that can help you gain the necessary competency and expand your skills in this critical area.
Author: Patricia Rutenbar
Author: Patricia Rutenbar
Author: Fernando Labastida
Author: Melva Kiefer
Author: Zonia Fehling
Author: Ib A. Svendsen
Author: Tsan-Ming Choi
Author: Lilien, Gary L.
Author: 
Author: James M. Hussey
Author: V.K.Bhalla