Introduction To Inbound Video Marketing PDF Download

Author: McKinley Migliaccio
Publisher:
ISBN:
Category :
Languages : en
Pages : 198

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Book Description
Companies often fall between two extremes when it comes to creating video content marketing. Some will spend lots of money shooting a showpiece brand video or slickly edited showreel and then... nothing. They've ticked their video creation box and now they can move back to doing their usual marketing activity. If you want your video to become effective and attractive to customers, then keep reading! In this practical guide, we'll walk you through the different ways that you can use video within each step of the Inbound Sales & Marketing Methodology, including tips and best practices on the production, distribution & optimization of your videos, as well as how to measure success.

Author: Andrew Muir
Publisher: Createspace Independent Publishing Platform
ISBN: 9781981780549
Category :
Languages : en
Pages : 252

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Book Description
Video can be a powerful tool to help attract and convert leads, to close prospects, and delight your customers. But for your video marketing efforts to be effective, your videos must be contextual and platform specific, focusing on each stage of the Buyer's Journey. In this practical guide, we'll walk you through the different ways that you can use video within each step of the Inbound Sales & Marketing Methodology, including tips and best practices on the production, distribution & optimization of your videos, as well as how to measure success.

Author: Scott Anderson Miller
Publisher: John Wiley & Sons
ISBN: 1119120500
Category : Business & Economics
Languages : en
Pages : 390

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Book Description
Don't chase business—bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that attract the attention of your target audience. Whether you have a small or large business, this approachable text offers insight into creating, executing, promoting, and measuring inbound marketing tactics through easy-to-follow instructions on setting up and implementing a new strategic approach. With the information in this book, you can increase brand awareness, enhance brand loyalty, engage with target audience members, and attract new buyers all by leveraging your website, social media, blog, and other resources that are, most likely, already at your fingertips. A breath of fresh air brought on by the Digital Age, inbound marketing is a holistic, data-driven marketing approach that calls upon digital-based resources, such as your website, social media platforms, blogging, search engine optimization, etc., to establish your company as an authority in its industry—and to help customers find you, instead of require your sales team to chase after each and every customer. Build a reliable inbound marketing team Develop deeper relationships with your customers Convert inbound traffic into revenue Combine inbound and outbound marketing strategies to optimize your business' resources Inbound Marketing For Dummies is an essential guide for anyone looking to leverage tried and true inbound marketing strategies within their business.

Author: Marcus Sheridan
Publisher: John Wiley & Sons
ISBN: 1119611024
Category : Business & Economics
Languages : en
Pages : 268

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Book Description
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Author: Razaq Adekunle
Publisher:
ISBN:
Category :
Languages : en
Pages : 156

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Book Description
Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy- allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. This Video Marketing Strategy Book covers: Video Marketing - An Introduction- What is video marketing? This book tells you what it is and why video marketing can double, triple and maybe quadruple your online visitors. Video Marketing Online-Online video marketing is all the rage at the moment and is showing every sign of continuing to grow for the foreseeable future. Which means that you almost certainly need to include video marketing in your mix. Here's a quick introduction to what you need to do to make sure your video marketing is effective for you. Discover Video Marketing Secrets- Online marketing has changed for the better over the last few years. We no longer need to rely on things like banner ads to drive traffic to our websites. There has been a slight shift towards marketing with video, although it is not always clear what this involves. In this section I aim to uncover some of the more important video marketing secrets. Mobile Marketing App Features- Mobile marketing is one of the fastest growing marketing arenas and the understanding the various mobile marketing App features will ensure that you find the right marketing App design for your type of business. There are a wide range of features that are included in local business app development that will not only increase your foot traffic but will also increase the amount of website traffic you achieve and can facilitate your social media marketing too. Video Marketing Statistics- With the advancement in technology, quite several business organizations have taken the big initiative of marketing their products to the general public. A good example of such an initiative is video marketing. This is a good method of advertising goods and services produced by a given organization. With the help of the internet, video marketing involves provision of videos of given products for viewing by potential customers. Video Promotion and SEO Tips- Marketing video production uses the knowledge of human behaves. Marketing video production concept uses a short catchy story to promote product or service. It induces the viewer's awareness and tempts them to purchase. Learn more about video SEO and submitting tactics. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully. It's comprehensive, compelling and entertaining from start to finish. GRAB YOUR COPY NOW!!!

Author: Jon Mowat
Publisher: Kogan Page Publishers
ISBN: 0749481587
Category : Business & Economics
Languages : en
Pages : 305

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Book Description
Harness the power of video and create effective video marketing campaigns that will raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets, with this invaluable guide to creating engaging content. Written by the experienced and award-winning video marketer, Jon Mowat. Video is the single most effective tool that marketers can use to cut through the noise and deliver measurable results. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming 'video first'. Video Marketing Strategy allows marketers to harness the power of video, with an in-depth look at the world's most powerful medium and how it can radically magnify a brand's voice by creating a level of emotional engagement that can't be achieved any other way. Exploring both theory (why are humans so affected by video on mobile devices?) and practice (what's the key to making videos that deliver results?), this book looks at how multiple videos can form wider campaigns, while exploring content hubs, activation strategies and testing. Filled with invaluable advice, tips and strategies for incorporating video into a wider content marketing plan, plus insights from prominent industry practitioners and case studies from around the world, across sectors and industries, this book offers readers the magic formula for using video campaigns successfully.

Author: Brian Halligan
Publisher: Wiley
ISBN: 9780470499313
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Author: Michael R. Miller
Publisher: Pearson Education
ISBN: 0132681846
Category : Business & Economics
Languages : en
Pages : 488

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Book Description
YouTube’s 120 million viewers are a tempting target for any business, large or small. How can you tap into the potential of YouTube to promote your business and sell your products or services? YouTube marketing is easy enough that any business can do it. All you need is some low-cost video equipment—and a winning strategy. After you figure out the right type of videos to produce, you can use YouTube to attract new customers and better service existing ones. That’s where this book comes in. The valuable information and advice in YouTube for Business help you make YouTube part of your online marketing plan, improve brand awareness, and drive traffic to your company’s website—without breaking your marketing budget. In this updated second edition of YouTube for Business, you learn how to • Develop a YouTube marketing strategy • Decide what types of videos to produce • Shoot great-looking YouTube videos—on a budget • Edit and enhance your videos • Create a brand presence with your YouTube channel • Produce more effective YouTube videos • Promote your videos on the YouTube site • Link from your videos to your website with Call-to-Action Overlays

Author: Iliyana Stareva
Publisher: John Wiley & Sons
ISBN: 1119462274
Category : Business & Economics
Languages : en
Pages : 188

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Book Description
The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1118119665
Category : Business & Economics
Languages : en
Pages : 391

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Book Description
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: A new introduction discussing recent changes to the world of marketing and PR A brand new chapter on mobile marketing An additional chapter on real-time marketing and PR Updated information on how to measure the success of your campaigns A range of new tools Fresh case studies