Introduction to Consumers' Research PDF Download

Author: Consumers' Research, Inc
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 35

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Author: Consumers' Research, Inc
Publisher:
ISBN:
Category : Consumer goods
Languages : en
Pages : 0

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Book Description

Author: Consumers' Research, Inc
Publisher:
ISBN:
Category : Consumer goods
Languages : en
Pages : 0

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Book Description

Author: Consumers' Research, Inc., Washington, N.J.
Publisher:
ISBN:
Category :
Languages : en
Pages : 42

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Book Description

Author: Consumers' Research, Inc
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 16

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Book Description

Author: Barrie Gunter
Publisher: Routledge
ISBN: 1317565851
Category : Business & Economics
Languages : en
Pages : 202

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Book Description
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Author: Consumers' Research, Inc
Publisher:
ISBN:
Category :
Languages : en
Pages : 16

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Book Description

Author: David Brinberg
Publisher: Springer Science & Business Media
ISBN: 1461386098
Category : Business & Economics
Languages : en
Pages : 427

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Book Description
Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.

Author: Krittinee Nuttavuthisit
Publisher: Springer
ISBN: 9811361428
Category : Business & Economics
Languages : en
Pages : 315

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Book Description
This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies.

Author: Gaston Ares
Publisher: Woodhead Publishing
ISBN: 0081012586
Category : Technology & Engineering
Languages : en
Pages : 652

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Book Description
Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics