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Author: Marc Mancini
Publisher: Marc Mancini Seminars & Consulting Incorporated
ISBN: 9781949667004
Category : Education
Languages : en
Pages : 338

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Book Description
Comprehensive, entertaining and reader-friendly, Access is an award-winning textbook-workbook that provides you with a unique, real-world, insider's view of the travel and hospitality industries.

Author: Michael M. Coltman
Publisher: Wiley
ISBN: 9780471288626
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
The fundamentals of travel and the impacts of tourism throughout history and the world Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.

Author: J. Alf Bennett
Publisher: Juta and Company Ltd
ISBN: 9780702156366
Category : Business & Economics
Languages : en
Pages : 268

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Book Description
South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.

Author: Marc Mancini
Publisher: Cengage Learning
ISBN: 9781401809881
Category : Tourism
Languages : en
Pages : 0

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Book Description
This introduction to all sectors of the travel industry gives readers a sturdy foundation for all future travel studies. It reviews major travel brands that have become staple parts of the industry landscape, and it delves into the implications of Internet travel sales. The highly practical treatment of the material ensures that readers understand all the facts, insights and insider knowledge needed to succeed in the travel business. The author has taken an "evergreen" approach in writing this book, ensuring that its content will not become obsolete in a swiftly changing sales, service and marketing environment. The user-friendly format uses multiple headings, boldface and italicized items, bullet points, photos, sidebars and charts that reinforce learning. Finally, questions for consideration and entertaining, creative activities reinforce the material in each chapter.

Author: Pran Nath Seth
Publisher: Sterling Publishers Pvt. Ltd
ISBN: 9788120724822
Category : Tourism
Languages : en
Pages : 284

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Author: N. Jayapalan
Publisher: Atlantic Publishers & Dist
ISBN: 9788171569779
Category :
Languages : en
Pages : 308

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Book Description
Now-A-Days There Is A Heartfelt Need To Understand The Tourism And Its Development. The Introductory Chapter Of The Book Provides An Interesting Study About Tourism. The Study Also Provides A Clear Picture Of Concept Of Tourism, History Of Travel, Types Of Tourism, Tourism In Modern Period, Nature Of Tourism, Components And Elements Of Tourism, Basic Reasons And Motivation For Travel, The Organization, Measurement And Planning Of Tourism, Marketing, Promotion, The Economic, Social And Cultural Significance Of Tourism In An Excellent Manner In The Following Chapters. Further, This Book Gives A Graphic Picture About Manila Declaration On World Tourism, Religious, Spiritual, Cultural And Holiday Tourism, International Organization And Tourism, Accommodation, Travel Agency, Documents And Development Of Tourism In India Along With Tourist Centres In India In An Exhaustive And Lucid Manner. The Description Is Brief And Accurate. The Book Is Beautifully Written To Make The Reading Easy And Interesting.The Book Would Be Of Great Value For The Students As Well As The Teachers. Even Laymen Would Enjoy The Book Because Of Its Simple Style.

Author: Velvet Nelson
Publisher: Rowman & Littlefield
ISBN: 1442271094
Category : Social Science
Languages : en
Pages : 384

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Book Description
Tourism is an astonishingly complex phenomenon that is becoming an ever-greater part of life in today’s global world. This clear and engaging text introduces undergraduate students to this vast and diverse subject through the lens of geography, the only field with the breadth to consider all of the aspects, activities, and perspectives that constitute tourism. Indeed, geography and tourism have always been interconnected, and Velvet Nelson reinforces the relationship between them by using both human and physical geography to interpret all facets of tourism—economic, social, and environmental. She shows how geography provides the tools and concepts to consider both the positive and negative factors that affect tourists and destinations as well as the effects tourism has on both peoples and places. Her real-world case studies, based both on research and on the experiences of tourists themselves, vividly illustrate key issues. This comprehensive, thematically organized introduction will enhance students’ understanding of geographic concepts and how they can be used as a way of viewing and understanding the world.

Author: Mark Anthony Camilleri
Publisher: Springer
ISBN: 3319498495
Category : Business & Economics
Languages : en
Pages : 223

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Book Description
This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments. “Dr. Camilleri provides tourism students and practitioners with a clear and comprehensive picture of the main institutions, operations and activities of the travel industry.” Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, Evanston/Chicago, IL, USA “This book is the first of its kind to provide an insightful and well-structured application of travel and tourism marketing and economics to the airline industry. Student readers will find this systematic approach invaluable when placing aviation within the wider tourism context, drawing upon the disciplines of economics and marketing.” Brian King, Professor of Tourism and Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong “The remarkable growth in international tourism over the last century has been directly influenced by technological, and operational innovations in the airline sector which continue to define the nature, scale and direction of tourist flows and consequential tourism development. Key factors in this relationship between tourism and the airline sector are marketing and economics, both of which are fundamental to the success of tourism in general and airlines in particular, not least given the increasing significance of low-cost airline operations. Hence, uniquely drawing together these three themes, this book provides a valuable introduction to the marketing and economics of tourism with a specific focus on airline operations, and should be considered essential reading for future managers in the tourism sector.” Richard Sharpley, Professor of Tourism, School of Management, University of Central Lancashire, UK “The book's unique positioning in terms of the importance of and the relationships between tourism marketing, tourism economics and airline product will create a distinct niche for the book in the travel literature.” C. Michael Hall, Professor of Tourism, Department of Management, Marketing and Entrepreneurship, University of Canterbury, Christchurch, New Zealand “A very unique textbook that offers integrated lessons on marketing, economics, and airline services. College students of travel and tourism in many parts of the world will benefit from the author's thoughtful writing style of simplicity and clarity.” Liping A. Cai, Professor and Director, Purdue Tourism & Hospitality Research Center, Purdue University, West Lafayette, IN, USA “An interesting volume that provides a good coverage of airline transportation matters not always well considered in tourism books. Traditional strategic and operational issues, as well as the most recent developments and emerging trends are dealt with in a concise yet clear and rational way. Summaries, questions and topics for discussion in each chapter make it a useful basis for both taught courses or self-education.” Rodolfo Baggio, Professor of Tourism and Social Dynamics, Bocconi University, Milan, Italy “This is a very useful introductory book that summarises a wealth of knowledge in an accessible format. It explains the relation between marketing and economics, and applies it to the business of airline management as well as the tourism industry overall.” Xavier Font, Professor of Sustainability Marketing, School of Hospitality and Tourism Management, University of Surrey, UK and Visiting Professor, Hospitality Academy, NHTV Breda, Netherlands “This book addresses the key principles of tourism marketing, economics and the airline industry. It covers a wide range of theory at the same time as offering real-life case studies, and offers readers a comprehensive understanding of how these important industries work, and the underpinning challenges that will shape their future. It is suitable for undergraduate students as well as travel professionals, and I would highly recommend it.” Clare Weeden, Principal Lecturer in Tourism and Marketing at the School of Sport and Service Management, University of Brighton, UK “In the current environment a grasp of the basics of marketing to diverse consumers is very important. Customers are possessed of sophisticated knowledge driven by innovations in business as well from highly developed technological advances. This text will inform and update students and those planning a career in travel and tourism. Mark Camilleri has produced an accessible book, which identifies ways to accumulate and use new knowledge to be at the vanguard of marketing, which is both essential and timely.” Peter Wiltshier, Senior Lecturer & Programme Leader for Travel & Tourism, College of Business, Law and Social Sciences, University of Derby, UK “This contemporary text provides an authoritative read on the dynamics, interactions and complexities of the modern travel and tourism industries with a necessary, and much welcomed, mixture of theory and practice suitable for undergraduate, graduate and professional markets.” Alan Fyall, Orange County Endowed Professor of Tourism Marketing, University of Central Florida, FL, USA

Author: Robert W. Wyllie
Publisher: Ingram
ISBN: 9781892132956
Category : Tourism
Languages : en
Pages : 0

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Book Description
The aim of this book is to offer an introduction to tourism that will be accessible and interesting for those who are unfamiliar with the subject. It is not designed as a training manual for students contemplating a career in tourism and hospitality, although it is written in the conviction that those who do enter such careers need to have a broad understanding of tourism’s multidimensional character and its increasingly important place in society.

Author: Leonard J Lickorish
Publisher: Routledge
ISBN: 1136391924
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including: the history of tourism; factors influencing the tourism industry; tourism in developing countries; sustainable tourism; forecasting future trends. Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry. This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work.