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Author: Carey Jewitt Publisher: Routledge ISBN: 1317269799 Category : Language Arts & Disciplines Languages : en Pages : 232
Book Description
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
Author: Carey Jewitt Publisher: Routledge ISBN: 1317269799 Category : Language Arts & Disciplines Languages : en Pages : 232
Book Description
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
Author: Carey Jewitt Publisher: Routledge ISBN: 1317269780 Category : Language Arts & Disciplines Languages : en Pages : 231
Book Description
This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at www.routledge.com/cw/jewitt and the Routledge Language and Communication Portal.
Author: John Bateman Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110480042 Category : Language Arts & Disciplines Languages : en Pages : 424
Book Description
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Author: Janina Wildfeuer Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110608057 Category : Language Arts & Disciplines Languages : en Pages : 357
Book Description
Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.
Author: Sophia Diamantopoulou Publisher: Routledge ISBN: 1000529185 Category : Language Arts & Disciplines Languages : en Pages : 302
Book Description
This edited volume provides research-based knowledge on the use, production and assessment of multimodal texts in the teaching and learning of English as an Additional Language (EAL). The book reflects growing interest in research on EAL, with increasing numbers of learners of English worldwide and the growing relevance of EAL to numerous education systems. The volume examines different aspects of English from a multimodal perspective, showcasing empirical research from across five continents and all three levels of education. Applying frameworks based on Multimodal Social Semiotics and Systemic Functional Linguistics, chapters focus on the use and affordances of multimodal texts in pedagogy, literature, culture, text production, assessment and curriculum development connected to EAL. Directing attention to the significance of modes beyond speech and writing in EAL, the volume provides a wide range of perspectives and experiences that can be applied more widely and inspire other practices in the global and diverse field of EAL teaching, learning and assessment. This collection will be of interest to scholars in multimodality, language education, and teacher education.
Author: John Bateman Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110479893 Category : Language Arts & Disciplines Languages : en Pages : 424
Book Description
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.
Author: Liliana Vásquez Rocca Publisher: Taylor & Francis ISBN: 100382532X Category : Language Arts & Disciplines Languages : en Pages : 285
Book Description
This collection responds to the need for theoretically informed and methodologically grounded empirical research on the global transformations in multimodal human communication and social practices in light of recent widespread change. The volume highlights the need to expand on the established approaches--Social Semiotics, Multimodal Discourse Analysis, and Multimodal (Inter)action Analysis--by complementing them with other analytical frameworks to better understand the impact of unprecedented global challenges, such as Covid-19, on the way humans communicate and make use of meaning-making resources. Bringing together established and emergent scholars from a variety of geographical, cultural, and linguistic contexts, the collection presents studies from both the Global North and Global South, including South Africa, Latin America, Brazil, and the Caribbean, to showcase new perspectives in multimodality research. This innovative book will be of interest to students and scholars in multimodality, social semiotics, and discourse analysis.
Author: Markus A. Höllerer Publisher: Emerald Group Publishing ISBN: 1787433323 Category : Business & Economics Languages : en Pages : 255
Book Description
This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and/or challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
Author: Charles Forceville Publisher: Walter de Gruyter ISBN: 3110205157 Category : Language Arts & Disciplines Languages : en Pages : 487
Book Description
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad
Author: Publisher: BRILL ISBN: 9004687726 Category : Language Arts & Disciplines Languages : en Pages : 305
Book Description
This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality.
Author: Carey Jewitt
Author: Carey Jewitt
Author: Carey Jewitt
Author: John Bateman
Author: Janina Wildfeuer
Author: Sophia Diamantopoulou
Author: John Bateman
Author: Liliana Vásquez Rocca
Author: Markus A. Höllerer
Author: Charles Forceville
Author: