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Author: Priscilla Hobbs Publisher: Intellect (UK) ISBN: 9781789384741 Category : Languages : en Pages : 250
Book Description
A collection of essays exploring the wide-ranging influence of the Walt Disney Company. It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney's marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages. This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation's massive marketing machine and how the corporate response, in turn, shapes the fan experience.
Author: Priscilla Hobbs Publisher: Intellect (UK) ISBN: 9781789384741 Category : Languages : en Pages : 250
Book Description
A collection of essays exploring the wide-ranging influence of the Walt Disney Company. It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney's marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages. This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation's massive marketing machine and how the corporate response, in turn, shapes the fan experience.
Author: Disney Institute Publisher: ISBN: Category : Business & Economics Languages : en Pages : 212
Book Description
Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.
Author: Richard E. Foglesong Publisher: Yale University Press ISBN: 9780300098280 Category : Business & Economics Languages : en Pages : 292
Book Description
" ... a critical account of how the Disney Co. has used--and also abused--its governmental immunities from the beginning of Disney World to the present ..."--Jacket.
Author: Jennifer A. Kokai Publisher: Springer Nature ISBN: 303029322X Category : Performing Arts Languages : en Pages : 295
Book Description
This book addresses Disney parks using performance theory. Few to no scholars have done this to date—an enormous oversight given the Disney parks’ similarities to immersive theatre, interpolation of guests, and dramaturgical construction of attractions. Most scholars and critics deny agency to the tourist in their engagement with the Disney theme park experience. The vast body of research and journalism on the Disney “Imagineers”—the designers and storytellers who construct the park experience—leads to the misconception that these exceptional artists puppeteer every aspect of the guest’s experience. Contrary to this assumption, Disney park guests find a range of possible reading strategies when they enter the space. Certainly Disney presents a primary reading, but generations of critical theory have established the variety of reading strategies that interpreters can employ to read against the text. This volume of twelve essays re-centers the park experience around its protagonist: the tourist.
Author: Gabrielle Charbonnet Publisher: Random House Disney ISBN: 9780786842711 Category : Juvenile Fiction Languages : en Pages : 132
Book Description
For the first time, the three pairs of best friends spend a week together at Walt Disney World. Paula and Ariel are determined to do everything in every park. Ella and Yukiko have sworn that this time they will go on Space Mountain. And Jasmine and Isabelle can't wait to hit EPCOT for the ultimate Disney Girl fantasy--until the dreaded Beast shows up! Find out how the Disney Girls' magical wishes come true as they have the greatest adventure of their lives.
Author: Project on Disney Publisher: Duke University Press ISBN: 9780822316244 Category : Business & Economics Languages : en Pages : 268
Book Description
Contains critical essays in which the authors, having visited Disney World as individuals and as a group, offer their perspectives on various aspects of the amusement park and its appeal.
Author: Cathy Hapka Publisher: Golden/Disney ISBN: 0736443231 Category : Juvenile Fiction Languages : en Pages : 15
Book Description
Join Mickey and Minnie on an adventure through Walt Disney World in this classic Little Golden Book from 1997! Experience Walt Disney World like never before as Mickey, Minnie, Donald, and their friends spend a day in the park! Fly through Tomorrowland, float down the Jungle Cruise, drive across Main Street, U.S.A., and more in this delightful story full of fan-favorite characters and attractions. This book was originally published for the 25th anniversary of Walt Disney World in 1997 and has been updated to match the current attractions at the park, making it perfect for Disney fans and Little Golden Book collectors of all ages!
Author: Stephen Ashley Publisher: Ball Media Innovations, Incorporated ISBN: 9780615167602 Category : Amusement parks Languages : en Pages : 0
Book Description
Packed with amazing tips and insights from the author's years of firsthand experience visiting Disney while dealing with disabilities and special needs, this resource also includes extensive input gathered from other Disney guests with a wide variety of conditions.
Author: Aaron Wallace Publisher: ISBN: 9781937011246 Category : Orlando (Fla.) Languages : en Pages : 0
Book Description
Introducing a different kind of guidebook for a different kind of theme park experience. This is a guide for those ready to immerse themselves in the magnificent achievement that is Walt Disney World's Magic Kingdom. Wallace goes beyond the average guidebook to provide a lighthearted but scholarly look at the history, lore, and literature that inform the designs and storylines of every ride and attraction in the Magic Kingdom.
Author: Neda Disney Publisher: Tandem Books ISBN: 9781733352406 Category : Fiction Languages : en Pages : 312
Book Description
A writer in a purgatory bar, an art collecting housewife who time travels, a movie Production Assistant with stigmata, a codependent AA sponsor, a sex addict, a movie star with issues, a two-time liver transplant recipient and an abusive TV costumer who gets what's coming to her. All connected to one another but completely and utterly alone.
Author: Priscilla Hobbs
Author: Priscilla Hobbs
Author: Disney Institute
Author: Richard E. Foglesong
Author: Jennifer A. Kokai
Author: Gabrielle Charbonnet
Author: Project on Disney
Author: Cathy Hapka
Author: Stephen Ashley
Author: Aaron Wallace
Author: Neda Disney