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Author: Nick Holliday Publisher: CreateSpace ISBN: 9781456387655 Category : Business & Economics Languages : en Pages : 142
Book Description
Internet Marketing for Personal Injury Attorneys will show you how to utilize the internet to compete in the hyper-competitive world of personal injury law. If you're looking for a theoretical overview, you're in the wrong place. This book will show you exactly how to beat your competition on the internet one click at a time. Perhaps equally important, it will tell you what not to do so you can avoid wasting your time following the latest fad of the week. By focusing on your bottom line, Internet Marketing for Personal Injury Attorneys shows you how to make the internet work for you.
Author: Nick Holliday Publisher: CreateSpace ISBN: 9781456387655 Category : Business & Economics Languages : en Pages : 142
Book Description
Internet Marketing for Personal Injury Attorneys will show you how to utilize the internet to compete in the hyper-competitive world of personal injury law. If you're looking for a theoretical overview, you're in the wrong place. This book will show you exactly how to beat your competition on the internet one click at a time. Perhaps equally important, it will tell you what not to do so you can avoid wasting your time following the latest fad of the week. By focusing on your bottom line, Internet Marketing for Personal Injury Attorneys shows you how to make the internet work for you.
Author: Casey Meraz Publisher: Independently Published ISBN: 9781660339723 Category : Languages : en Pages : 110
Book Description
The purpose of this book is to empower you with the strategies and tactics you need to dominate the local pack in your market. I will cover the exact tactics I have used and refined over the years to become successful in the most competitive markets time and time again. Paid search for personal injury lawyers is expensive and can cost hundreds of dollars per click. While paid search has a place and shouldn't be ignored, as a marketer, I have always believed in organic and local search. These channels, when used with a comprehensive strategy, can generate leads at a fraction of the cost. These are the channels that have allowed me to help law firms abandon sky-high spending on yellow pages ads and scale back expensive pay per click campaigns. This book is written for law firm owners, managers, and marketers that are looking to start their own firm or have been around for years. Even though some of the details in this book are aimed at new law firms, I still recommend you read those sections.
Author: Jerry Work Publisher: Search Engine Marketing ISBN: Category : Languages : en Pages : 186
Book Description
This no-nonsense book explains in detail how to manage an aggressive, effective multi-pronged Internet marketing campaign that will absolutely increase the amount of targeted traffic your web site receives. Don't play second fiddle to your competition...be the firm that EVERYBODY sees when they search for your services!Topics covered include:SEO and PPC keyword research.On-page optimization.Using blogging, content, and social networking sites to promote your web site.Using social bookmarking sites.Using an information hub to guide search engine spiders to find your links.Using XML sitemaps to help the search engines find your web pages.How to manage your pay per click accounts to generate the maximum number of leads for your marketing dollars.How to write winning paid search ads and landing pages.How all the pieces of search engine marketing fit together into a cohesive plan.
Author: Gregory H. Siskind Publisher: American Bar Association ISBN: 9781590318768 Category : Business & Economics Languages : en Pages : 204
Book Description
In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Author: Jeffery W. Lantz Publisher: Esquire Interactive ISBN: 1449540546 Category : Internet marketing Languages : en Pages : 280
Book Description
How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.
Author: Liel Levy Publisher: ISBN: 9781544521671 Category : Business & Economics Languages : en Pages : 352
Book Description
The Hispanic community is one of the fastest-growing legal markets in the country. Unfortunately, most lawyers struggle to approach it, clinging to stereotypes of cultural clichés, language barriers, and outdated technology. In fact, the Hispanic market consists of a vibrant, diverse group of people who encounter an equally diverse mix of legal issues in their daily lives. Like anyone else, they want to be represented by someone who will fight for them. If your law firm is looking to expand, your local Hispanic market offers significant opportunity, but only if you know how to reach it. Learn how to make your firm the best, most relevant choice for the Hispanic community. Discover the most effective digital strategies for reaching this target audience while avoiding your competitors' mistakes. Beyond Se Habla Español provides all the insights you need to build a cost-effective, revenue-generating, competitor-proof marketing strategy for the modern American law firm.
Author: Shawn Leamon Publisher: Independently Published ISBN: Category : Business & Economics Languages : en Pages : 0
Book Description
Get High-Quality Legal Clients from the Internet-Profitably If you're a law firm, you probably have two primary sources of clients: 1) Referrals: Word of mouth from other professionals, previous clients, and your network 2) Online: Your website, search engines, social media, paid ads, and other online sources This book is about helping you improve your efforts in both of these areas. You will learn: ✓ The most effective digital marketing channels for law firms, and how to use them profitably to get high-quality clients ✓ The #1 digital marketing strategy overlooked by most law firms (and it doesn't cost a dime) ✓ How to use newsletters to build relationships with referral sources and maintain top of mind awareness ✓ Methods to build a user-friendly website that converts prospects into clients ✓ Ways to track your marketing results to maximize your return on investment ✓ and much, much, more... The author, Shawn Leamon, is Chief Strategist at LaGrange Marketing, a digital marketing firm focused on helping lawyers grow their firms. Here's one of the dozens of reviews from law firm owners: "My firm has been working with Shawn Leamon at LaGrande Marketing for some time now. His services have gone well beyond our expectations. Even though Shawn understands traditional marketing techniques and strategies, he doesn't stick to the textbook. Each time I meet with him, he has a new idea, a new strategy, a new fix. He's also extremely good at automating your marketing, so that the attorneys can spend more time elsewhere. Highly recommended!"
Author: Harlan Schillinger Publisher: ISBN: 9780996360005 Category : Languages : en Pages :
Book Description
This books focuses on the team, the unsung heroes of your business, the individuals who are communicating with your prospects, clients and patients by telephone. These people are also known as the first impressions director, the front desk, the receptionist, the sales team, customer service and the call center. Our goal is to shine a bright light on the team so that the business owner, CEO, COO -- from the top down -- is reminded how critical these individuals are to their bottom line.
Author: Nick Holliday
Author: Nick Holliday
Author: Casey Meraz
Author: Steven Keltsch
Author: Jerry Work
Author: Gregory H. Siskind
Author: Jeffery W. Lantz
Author: Liel Levy
Author: Shawn Leamon
Author: 
Author: Harlan Schillinger