International Marketing, Google eBook PDF Download

Author: Masaaki (Mike) Kotabe
Publisher: John Wiley & Sons
ISBN: 111826715X
Category : Business & Economics
Languages : en
Pages : 690

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Book Description
International Marketing, Third Asia-Pacific edition, has been updated to reflect contemporary developments and examples in international marketing. The text retains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. International Marketing, Third Asia-Pacific edition, aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.

Author: Euromonitor Publications
Publisher: Euromonitor International
ISBN: 9781842644850
Category : Commercial statistics
Languages : en
Pages : 0

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Book Description
International Marketing Data and Statistics 2008 is one of our best selling titles. It has hard-to-find demographic, economic and lifestyle data for 161 non-European countries including the USA, Asia-Pacific and Latin America. It is an essential reference tool you shouldn't be without. Euromonitor International contacts many different sources to research this data; they include international organisations such as the IMF and UN, as well as national statistical offices and national trade associations. The value of this book is that research is presented in easy to use tables that allow comparisons between countries. At a glance you can compare similarities and differences in population, home ownership, expenditure trends, crime statistics and much more.

Author: Barbara Mueller
Publisher: Peter Lang
ISBN: 9781433103841
Category : Business & Economics
Languages : en
Pages : 382

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Book Description
"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

Author: Steven W. Sowards
Publisher: American Library Association
ISBN: 0838996353
Category : Language Arts & Disciplines
Languages : en
Pages : 492

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Book Description
Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.

Author: Petra Perner
Publisher: Springer
ISBN: 3319089765
Category : Computers
Languages : en
Pages : 238

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Book Description
This book constitutes the refereed proceedings of the 14th Industrial Conference on Advances in Data Mining, ICDM 2014, held in St. Petersburg, Russia, in July 2014. The 16 revised full papers presented were carefully reviewed and selected from various submissions. The topics range from theoretical aspects of data mining to applications of data mining, such as in multimedia data, in marketing, in medicine and agriculture and in process control, industry and society.

Author: Marko Sarstedt
Publisher: Emerald Group Publishing
ISBN: 1780520956
Category : Business & Economics
Languages : en
Pages : 252

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Book Description
Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.

Author: Daniel W. Baack
Publisher: SAGE Publications
ISBN: 1544350163
Category : Business & Economics
Languages : en
Pages : 737

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Book Description
International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. Daniel W. Baack, Eric Harris, and Donald Baack identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological/operational differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Author: Natalie Mizik
Publisher: Edward Elgar Publishing
ISBN: 1784716758
Category : Business & Economics
Languages : en
Pages : 713

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Book Description
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.

Author: Charles Hill
Publisher: McGraw Hill
ISBN: 0077170601
Category : Business & Economics
Languages : en
Pages : 575

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Book Description
Global Business Today has been developed specifically to meet the needs of international students of business. Written in a refreshing, informative, and accessible style, it has become the most widely used text in the International Business market with its comprehensive and up-to-date contents; focus on managerial implications and application of international business concepts; and incorporation of ancillary resources that enliven the text and make it easier to teach. In addition to boxed material which provides insightful illustrations in every chapter, interesting anecdotes have been carefully weaved into the narrative of the text to engage the reader. Enhancements to the Global Edition include: New Country Focus boxes that provide background on the political, economic, social, or cultural aspects of countries grappling with an international business issue to help raise students’ awareness of how national and geographic differences affect the conduct of international business, such as Corruption in the Philippines and the Export Processing Zone Authority of Pakistan. New Management Focus boxes that provide lively illustrations of the relevance of chapter material for the practice of international business, including Patenting Basmati Rice and Expatriate Managers. New Perspective boxes that provide additional context for chapter topics, such as Market Economy in China, Australian SMEs Embrace the Chinese Currency, and Global Variations in Ownership Structure.

Author: Euromonitor International
Publisher: Euromonitor International
ISBN: 9781842644997
Category : Business & Economics
Languages : en
Pages : 628

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Book Description
With comparisons of market size data for over 330 consumer products, across 17 European countries and over a six year time period (2003-2008), Consumer Western Europe 2009/2010 is the must-have reference source for anyone doing strategic marketing planning in Europe.Whether you are looking to identify the largest market for a product or the rate of growth of a particular consumer market, this is the business tool you need to give you instant access to comparable and reliable business intelligence.