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Author: Edward G. Thomas Publisher: Springer ISBN: 9783319369457 Category : Business & Economics Languages : en Pages : 0
Book Description
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Edward G. Thomas Publisher: Springer ISBN: 9783319369457 Category : Business & Economics Languages : en Pages : 0
Book Description
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Edward G. Thomas Publisher: Springer ISBN: 3319173170 Category : Business & Economics Languages : en Pages : 378
Book Description
This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Mohamed Adel Serhani Publisher: Springer Nature ISBN: 3030965856 Category : Computers Languages : en Pages : 125
Book Description
This book constitutes the refereed proceedings of the 17th World Congress on Services, SERVICES 2021, held as part of the Services Conference Federation, SCF 2021, in December 2021. The conference was held virtually due to the COVID-19 pandemic. The 7 full papers and 2 short papers presented were carefully reviewed and selected from 43 submissions. The papers cover topics in the field of Advertising Services, Banking Services, Broadcasting & Cable TV Service, Business Services, Communications Services, Government Services, Real Estate Operations Services, Schools and Education Services, Healthcare Services, and much more.
Author: Rao Publisher: Pearson Education India ISBN: 9332511551 Category : Languages : en Pages : 585
Book Description
The second edition of Services Marketing, with an enhanced conceptual foundation, meets this requirement of students, managers and marketing professionals. The enhanced pedagogy and coverage in this edition in conjunction with the lucid and pithy style of the author make this book perfect for students of business administration, commerce and management.
Author: Lorna Uden Publisher: Springer Science & Business Media ISBN: 9400772874 Category : Computers Languages : en Pages : 616
Book Description
The proceedings from the eighth KMO conference represent the findings of this international meeting which brought together researchers and developers from industry and the academic world to report on the latest scientific and technical advances on knowledge management in organizations. This conference provided an international forum for authors to present and discuss research focused on the role of knowledge management for innovative services in industries, to shed light on recent advances in social and big data computing for KM as well as to identify future directions for researching the role of knowledge management in service innovation and how cloud computing can be used to address many of the issues currently facing KM in academia and industrial sectors.
Author: Damianos P Sakas Publisher: World Scientific ISBN: 1908978120 Category : Business & Economics Languages : en Pages : 640
Book Description
This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization./a
Author: Robert L. King Publisher: Springer ISBN: 331917049X Category : Business & Economics Languages : en Pages : 407
Book Description
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Prof. Eric Tsui Publisher: Academic Conferences and publishing limited ISBN: 191121862X Category : Business & Economics Languages : en Pages : 421
Author: Edward G. Thomas
Author: Edward G. Thomas
Author: Edward G. Thomas
Author: Academy of Marketing Science Staff
Author: International Conference on Marketing and Development
Author: Mohamed Adel Serhani
Author: Rao
Author: Lorna Uden
Author: Damianos P Sakas
Author: Robert L. King
Author: Prof. Eric Tsui