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Author: Nico Neumann Publisher: GRIN Verlag ISBN: 3346727424 Category : Business & Economics Languages : de Pages : 25
Book Description
Akademische Arbeit aus dem Fachbereich BWL - Sonstiges, , Sprache: Deutsch, Abstract: In this coursework dossier assignment, the pros and cons of the impact of the adoption of an English corporate language strategy by multinational companies is discussed. Afterwards, the non-verbal communication with reference to expert communication models and cultural value systems existing in a country or country cluster is explored. The maintenance, development, and conflicts of Muslim identity within modern-day Europe is also considered. The topic of the English language in companies has become increasingly important with globalization and is an integral part of international companies. The starting point for this development was the increasing internationalization of the markets more than twenty years ago. It is estimated that at least two billion people throughout the world now speak English. Because of this, more international companies are choosing English as their language of business. That is why many people believe that in today's corporate world, English is a must, and you have to speak it well. Whether English is an advantage or a disadvantage but that depends on each individual. The first argument put forward in favor of introducing English as the language of business is standardization. If everyone speaks the same language and meetings are held, people will be able to communicate effectively and efficiently. There will be no discussions or false expectations when it comes to the language used in meetings within the company, but also and especially in cross-company meetings. Consequently, you will not use interpreters for negotiations. At the time, this language mediation service was perceived as a nuisance by many parties involved and also caused high costs. This topic is becoming increasingly important today and is becoming more and more important in times of globalization.
Author: Nico Neumann Publisher: GRIN Verlag ISBN: 3346727424 Category : Business & Economics Languages : de Pages : 25
Book Description
Akademische Arbeit aus dem Fachbereich BWL - Sonstiges, , Sprache: Deutsch, Abstract: In this coursework dossier assignment, the pros and cons of the impact of the adoption of an English corporate language strategy by multinational companies is discussed. Afterwards, the non-verbal communication with reference to expert communication models and cultural value systems existing in a country or country cluster is explored. The maintenance, development, and conflicts of Muslim identity within modern-day Europe is also considered. The topic of the English language in companies has become increasingly important with globalization and is an integral part of international companies. The starting point for this development was the increasing internationalization of the markets more than twenty years ago. It is estimated that at least two billion people throughout the world now speak English. Because of this, more international companies are choosing English as their language of business. That is why many people believe that in today's corporate world, English is a must, and you have to speak it well. Whether English is an advantage or a disadvantage but that depends on each individual. The first argument put forward in favor of introducing English as the language of business is standardization. If everyone speaks the same language and meetings are held, people will be able to communicate effectively and efficiently. There will be no discussions or false expectations when it comes to the language used in meetings within the company, but also and especially in cross-company meetings. Consequently, you will not use interpreters for negotiations. At the time, this language mediation service was perceived as a nuisance by many parties involved and also caused high costs. This topic is becoming increasingly important today and is becoming more and more important in times of globalization.
Author: Sven Rosenhauer Publisher: diplom.de ISBN: 3836623137 Category : Business & Economics Languages : en Pages : 195
Book Description
Inhaltsangabe:Introduction: The transfer of business activities across nations is growing at a rapid rate. The emergence of market economies in Latin America and Asia, the collapse of communism in the Soviet Union and Eastern Europe, and the emerging democracy in Africa have led, among other things, not only to increased global trade, international, multinational and transnational business, but also to an increased demand for international workforce since firms must employ people who possess international business skills in order to remain competitive in the global marketplace. How often does it happen that we meet someone doing business in the United States after representing his/her company in Asia, Middle East or Europe? How often do we meet someone obtaining an international degree abroad before doing business in China, France or Scandinavia? How often do companies require international experiences, mobility, and flexibility? The soft skills of intercultural competence and open-mindedness to cultural diversity are taught by universities around the world. But what happens with our own cultural identity while doing business worldwide? What happens if we conduct business in Japan but with an Italian colleague who lived in São Paulo for many years? Are we just applying intercultural competence or are we developing a universal business culture - apart from our own national culture? How does an international workforce communicate; is it adapting the communication style of the host-country, of a majority culture; or is it developing a communication style which is unique in international business? Are we speaking the same language at the end? Is the understanding of cultural diversity becoming less substantial and more implicit? If companies and organizations require the indispensable and vague defined soft skills of intercultural competence, could these skills be seen as an approach towards a universal business culture, likewise a universal business communication? Purpose of the Present Thesis: The purpose of the present thesis is to examine if and to which extent cultures converge in an international business environment and if intercultural competence has a bearing on it. Therefore, theoretical and practical insights in the subject of culture, its implicit and explicit differences, as well as its measurements will be provided. Due to the fact that communication - as a major cultural attribute - is the most obvious level on which cultural [...]
Author: Claudia Brunsch Publisher: GRIN Verlag ISBN: 3638620212 Category : Literary Collections Languages : en Pages : 14
Book Description
Essay from the year 2006 in the subject English Language and Literature Studies - Linguistics, grade: 1,5, University of Hildesheim (Englische Sprache und Didaktik), language: English, abstract: Therefore, intercultural communication competence has become a theme which concerns everybody and which will even become more and more important in our world of globalization. In order to avoid misunderstandings or even hostile attitudes ending up in conflicts, in order to live peacefully in the “global village” and be able to solve the growing number of global problems which do not stop at national borders, the ability to understand people from different cultures and to communicate competently with them has taken on an extreme urgency. However, achieving this aim sounds easier than it is. To communicate competently with people from other cultures, it is not enough to speak the same language as they do. Even though two people speak the same language it is possible that they do not understand each other. This thesis becomes obvious in the following critical incident: A Japanese negotiating with a German business partner says that the deal will be difficult. When the German asks how his company can help to solve the problem, the Japanese is confused. While the Japanese meant that the deal is off, the German thought there were only some obstacles which can be overcome. This phenomenon can be explained due to the fact that both speakers know the linguistic rules of the language such as grammar and vocabulary, but they are not aware of the cultural norms, attitudes and behavior of their communication partner. They have linguistic competence, but no intercultural communication competence. This lack of intercultural communication competence and the ignorance of cultural differences might cause many misunderstandings. In order to understand the sources of misunderstandings and to be aware of intercultural communication problems, it is necessary to know and to understand the concept of communication. Since it is not possible to transmit messages directly from one person’s brain to that of another person, we have to put our ideas into codes that can be transmitted. Consequently, communication can be described as an exchange of messages between a sender and a receiver. In this process the sender encodes the message, which means that he produces a set of symbols and the receiver has to decode the message, which means that he tries to understand the meaning of the symbols by interpreting or making sense of them.
Author: Marina Aparicio Mijares Publisher: GRIN Verlag ISBN: 3346933091 Category : Language Arts & Disciplines Languages : en Pages : 26
Book Description
Project Report from the year 2023 in the subject Communications - Intercultural Communication, grade: 1,7, Fresenius University of Applied Sciences Idstein, language: English, abstract: This project focuses on conducting a case study survey to investigate the intercultural competencies of a multinational company. The survey aims to identify the company's strengths and weaknesses in this area, as well as explore any potential challenges that the company may face in terms of intercultural communication and collaboration. By conducting this study, we hope to gain insights into the company's practices and develop recommendations to enhance its intercultural competencies. In today’s globalized economy, multinational companies have become an ubiquitous presence, operating across borders, cultures and languages. With the proliferation of international trade and business opportunities, there is an increasing need for employees who can navigate the complexities of working in a multicultural environment. To succeed in such an environment, it is obligatory for employees to have intercultural competence. Despite the importance of intercultural competence in multinational companies, many employees lack the necessary skills and knowledge to work effectively in a multicultural environment. The challenges of intercultural communication, such as missunderstand-ings, stereotypes and misinterpretations can result in conflicts, reduced productivity and missed business opportunities. Therefore, it is critical for companies to identify the key intercultural competencies that employees need to succeed in a multinational context.
Author: Dr. Yongqiang LIU _永_ Publisher: 清華大學出版社 ISBN: 7302422591 Category : Business & Economics Languages : en Pages : 364
Book Description
�Today’s global citizens operate business and management endeavors on a global scale. Globalization generates an increasing demand for effective communication in diverse cultural contexts and challenges the relevance of culture in operating businesses in the global village. Communication differences are apparent in many scenarios. Expatriates of international organizations operating abroad adopt their native cultural values to motivate employees of foreign cultures with an entirely different perspective. They use one culture’s motives to move people from other cultures. In global marketing communication, the communicators use values systems of their native culture to develop advertising for other cultures. They use categorizations of one culture to describe others. Such divergence in attitudes, perspectives and priorities of suppliers, and customers with different cultural backgrounds have led to many project failures in international organizations. An in-depth understanding of cultural backgrounds and the potential impact on communication of the people one is interacting with can increase the probability of business success among investors, managers, entrepreneurs and employees operating in diverse cultures. However, effective cross cultural business communication needs to recognize and adopt an interdisciplinary perspective in understanding the cultural forces (Leung, K. et al., 2005). Therefore, we need a multidisciplinary paradigm to carry on effective and successful business communication in our contemporary global village. 本_构建有效的跨文化商__通理_模型，__企_商__略、宏_社_文化、__文化在构建企__通_略中的作用与影_，研究_言与文化在信息__与解__程中的作用，以及_通中的有效_言策略和模糊_言策略。同_，本__合理_模型，提出了有效的跨文化___通_略、_告_通_略和_判_通_略，并提供了提高_通效率与效果的技能和方法。
Author: Publisher: GRIN Verlag ISBN: 3346801632 Category : Language Arts & Disciplines Languages : en Pages : 27
Book Description
Seminar paper from the year 2022 in the subject Communications - Intercultural Communication, grade: 2,0, , language: English, abstract: The first task of this paper is about exploring the importance and impact of non-verbal communication in the Chinese culture with reference to expert communication models and cultural value systems. Second, the hallmarks of Muslim culture and identity are discussed, reflecting on areas of consensus as well as areas of potential conflict with European behaviours and traditions. Third, it's about the pro and contra impact of the adoption of an English corporate language strategy by multinational companies.
Author: Eva Alcon Soler Publisher: Springer Science & Business Media ISBN: 1402056397 Category : Language Arts & Disciplines Languages : en Pages : 287
Book Description
Eva Alcón Soler Maria Pilar Safont Jordà Universitat Jaume I, Spain The main purpose of the present book is to broaden the scope of research on the development of intercultural communicative competence. Bearing this purpose in mind, English learners are considered as intercultural speakers who share their interest for engaging in real life communication. According to Byram and Fleming (1998), the intercultural speaker is someone with knowledge of one or more cultures and social identities, and who enjoys discovering and maintaining relationships with people from other cultural backgrounds, although s/he has not been formally trained for that purpose. Besides, possessing knowledge of at least two cultures is the case of many learners in bilingual or multilingual communities. In these contexts, the objective of language learning should then focus on developing intercultural competence, which in turn may involve promoting language diversity while encouraging English as both a means and an end of instruction (see Alcón, this volume). This is the idea underlying the volume, which further sustains Kramsch’s argument (1998) against the native/ non-native dichotomy. Following that author, we also believe that in a multilingual world where learners may belong to more than one speech community, their main goal is not to become a native speaker of English, but to use this language as a tool for interaction among many other languages and cultures.
Author: Farzad Sharifian Publisher: Routledge ISBN: 0415808898 Category : Foreign Language Study Languages : en Pages : 332
Book Description
Studies of intercultural communication in applied linguistics initially focused on miscommunication, mainly between native and non-native speakers of English. The advent of the twenty-first century has witnessed, however, a revolution in the contexts and contents of intercultural communication; technological advances such as chat rooms, emails, personal weblogs, Facebook, Twitter, mobile text messaging on the one hand, and the accelerated pace of people's international mobility on the other have given a new meaning to the term 'intercultural communication'. Given the remarkable growth in the prevalence of intercultural communication among people from many cultural backgrounds, and across many contexts and channels, conceptual divides such as 'native/non-native' are now almost irrelevant. This has caused the power attached to English and native speaker-like English to lose much of its automatic domination. Such developments have provided new opportunities, as well as challenges, for the study of intercultural communication and its increasingly complex nature. This book showcases recent studies in the field in a multitude of contexts to enable a collective effort towards advancements in the area.
Author: Elma Dedović-Atilla Publisher: Channel View Publications ISBN: 1800416016 Category : Language Arts & Disciplines Languages : en Pages : 160
Book Description
This book presents a critique of current English as a Business Lingua Franca (BELF) practices using research conducted in Bosnia and Herzegovina. The authors identify English communication behaviors that hinder or promote success in the workplace, and trace these back to curricula and teaching practices. The authors suggest which skills employers need and expect from employees, and question whether English courses concerned with general academic English skills and business vocabulary are sufficient training for linguistically-complex workplaces. The book also examines whether the focus on achieving native-like proficiency with high grammatical standards and a strong emphasis on form are adequately preparing students who aspire to use English in professional contexts as a means to ‘get their job done’.
Author: Bertha Du-Babcock Publisher: Taylor & Francis ISBN: 1040104592 Category : Business & Economics Languages : en Pages : 272
Book Description
This book examines intercultural business communication issues and practices from a global and interdisciplinary perspective with an Asian focus, which is essential to any contemporary study on business communication. It broadens reader’s understanding of language, culture, and international business and equips them with intercultural business communication tools. The authors incorporate frameworks from business, management, and communication disciplines. The book comprises three parts. The first six chapters focus on developing theoretical frameworks and application for language, culture, and international business streams. Chapters 7 and 8 address the link-pin communication theories and practices. Link pin is the bilingual communicator standing between primary communicators and relaying messages back and forth in an interactive communication process. Chapter 9 discusses (intercultural) business communication in the digital age. The book concludes by revisiting and integrating universal theories to move toward global situational theories meeting this ever-changing intercultural environment. Approaching business communication from the individual, organizational, and industry levels, the book’s integrated conceptual framework allows readers to progress to more advanced business communication concepts in a staged way. Readers will gain an appreciation of the underlying theories of business communication and practical guidelines to apply the frameworks to meet their own commercial needs. This book is an essential guide for practitioners and researchers in today’s global business environment. It also benefits students with majors in intercultural business communication and international business.
Author: Nico Neumann
Author: Nico Neumann
Author: Sven Rosenhauer
Author: Claudia Brunsch
Author: Marina Aparicio Mijares
Author: Dr. Yongqiang LIU _永_
Author: 
Author: Eva Alcon Soler
Author: Farzad Sharifian
Author: Elma Dedović-Atilla
Author: Bertha Du-Babcock