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Author: Roberto M. Álvarez del Blanco Publisher: Routledge ISBN: 0429655452 Category : Business & Economics Languages : en Pages : 328
Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Author: Roberto M. Álvarez del Blanco Publisher: Routledge ISBN: 0429655452 Category : Business & Economics Languages : en Pages : 328
Book Description
This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
Author: Alexander Manu Publisher: CRC Press ISBN: 1040005276 Category : Computers Languages : en Pages : 308
Book Description
Imagine a world where the boundaries of creativity are not only stretched but redefined. This book serves as your guide to this new frontier, engaging general readers, tech enthusiasts, and creatives alike in the captivating interplay between human ingenuity and artificial intelligence (AI). Journey through the ground-breaking advancements in AI as they intersect with art, design, entertainment, and education. Discover how AI’s power to analyze and understand language can be harnessed to generate breathtaking visuals from mere text descriptions—a process known as text-conditional image generation. But this book goes beyond just showcasing AI’s capabilities: it delves into its transformative effects on the creative process itself. How will artists and designers adapt to a world where they co-create with machines? What are the implications of AI-generated art in educational settings? This book tackles these questions head on, offering a comprehensive view of the changing landscape of creativity. At its core, this book challenges you to rethink what’s possible in the realm of artistic expression. Manu contends that as AI evolves, mastering the art of collaboration between human and machine will become essential. More than just a look into the future, Transcending Imagination: Artificial Intelligence and the Future of Creativity is a roadmap for artists, designers, and educators eager to navigate the uncharted territory of AI-augmented creativity. It is a must-read for anyone interested in how AI might redefine the realms of art, design, and education.
Author: Shu Chen Hou Publisher: KOKOSHUNGSAN® ISBN: Category : Health & Fitness Languages : en Pages : 55
Book Description
Attention beauty enthusiasts! Are you ready to unveil the secrets of beauty on a budget? Introducing "Beauty on a Budget: Revealing Cost-Effective Techniques for Achieving Striking Outcomes" - the game-changer that will revolutionize your beauty routine and leave your wallet smiling! Say goodbye to the days of feeling like beauty is only for the elite. We believe that everyone deserves to look and feel their best without breaking the bank. That's why we've created this groundbreaking eBook that will empower you to achieve stunning results without sacrificing your financial well-being. Inside "Beauty on a Budget," you'll discover a treasure trove of cost-effective techniques that will take your beauty game to the next level. From skincare secrets that rival expensive spa treatments to DIY haircare recipes that will leave your locks shining, we've got you covered from head to toe. But that's not all! We'll also reveal the tricks of the trade when it comes to affordable yet high-quality makeup. Unlock your inner makeup artist and create breathtaking looks using budget-friendly products that deliver jaw-dropping results. Whether you're a makeup novice or a beauty guru, you'll find inspiration and practical tips that will elevate your beauty game. But it doesn't stop there. "Beauty on a Budget" is a holistic guide that goes beyond external beauty. We understand that true beauty starts from within. That's why we've included techniques for nurturing your mental wellness, practicing self-care, and finding affordable resources for support. Radiate confidence, inner peace, and outer beauty with our comprehensive approach. Are you worried about the cost? Fear not! We've designed "Beauty on a Budget" to be accessible to all. You'll find budget-friendly alternatives, thrift store fashion finds, and affordable mental health support resources that fit seamlessly into your lifestyle. Now is the time to embrace your beauty and unleash your potential. Don't let financial constraints hold you back from looking and feeling amazing. "Beauty on a Budget" will empower you to take control of your beauty journey and achieve striking outcomes without breaking the bank. Join the countless individuals who have transformed their beauty routines, enhanced their self-confidence, and embraced their unique beauty on a budget. Get your hands on "Beauty on a Budget: Revealing Cost-Effective Techniques for Achieving Striking Outcomes" and embark on a transformative journey that will revolutionize the way you approach beauty. Don't settle for less. Unleash your inner beauty and radiate confidence with "Beauty on a Budget." It's time to make affordable beauty your reality and achieve striking outcomes that will turn heads and leave a lasting impression. Get your copy now and start your journey to beauty on a budget today! Your radiant, affordable beauty awaits!
Author: Hans Heinrich Eggebrecht Publisher: Routledge ISBN: 1351538098 Category : Music Languages : en Pages : 174
Book Description
In an age when our patterns of music consumption are changing rapidly, musical understanding has never been more relevant. Understanding Music provides readers with an ideal entry point to the topic, addressing 'both the music lover who has made listening to music an important part of his life and at the same time is willing to reflect on music and his encounter with it, as well as the more academically-minded enthusiast and the thoughtful expert.' Its author, Hans Heinrich Eggebrecht, was one of the most influential German musicologists of the twentieth century and yet he is almost unknown to English readers. His published work stretches from one end of the musicological spectrum to the other, with research on historical topics in early music, Bach, Beethoven reception, Mahler and music aesthetics all featuring. Understanding Music summarizes Eggebrecht's thoughts on the relationship between music and cognition. As he says in his preface, the purpose of his book is 'to direct the reader towards the fundamental issues and processes implied in understanding music. What does understanding mean when applied to music? How is the process to be described? What different kinds of understanding are to be distinguished here? What other concepts are implicit in and related to the concept of understanding? How is the relationship between music and the listener who understands it to be articulated? What might correct understanding of music mean given music's multiplicity of meaning and effect? Where are the limits of understanding and what lies beyond? What role do language and history play?'. Eggebrecht's answers to these and other questions amount to a compelling account of how the mind grasps the sounds of music in themselves and what other factors contribute to music's meaning so much to us as listeners.
Author: Helena Woods Publisher: Mango Media Inc. ISBN: 1684811651 Category : House & Home Languages : en Pages : 378
Book Description
Make Slow Living Part of Your Everyday! “Slow Living is a work of art…I observed a sense of calm within myself as I read its pages and appreciated the beautiful pictures.” —Andrea Henkels, author of Herman Heals His Heart Living peacefully is within reach if you slow down your life. With Slow Living, you too can embrace simple living and mindfulness for peace-induced days! Looking for peace and happiness? Book a personal reading hour with Slow Living, your guide on how to slow down your life and live peacefully. Helena Woods, author and creator of popular YouTube channel Simple Joys, reveals the wisdom she has learned by moving abroad from the US and living a slower life in France. With beautiful prose and original photography, she provides inspiration and guidance to create a simple living environment wherever you are. Slow Living is for anyone looking to simplify life. Personal growth books for women tend to leave out men and children, but this book was intentionally crafted with everyone in mind! If you're looking for how to improve yourself and how to get into simple living, then this is the guide for you! For many, a slow European lifestyle seems out of reach, but with the direction in this book, readers are able to craft this lifestyle for themselves anywhere, anytime. Inside, you’ll find: Ways to value quiet moments, which bring simple joys to your life How slow living takes root when less becomes more in your home A guide on how to simplify your everyday life for mental clarity How to create routines that enrich your mind and feed your soul If you like books for homebodies or if you enjoyed Slow, Essentialism, or Simple Pleasures, you’ll love Slow Living.
Author: Robert D. Kaplan Publisher: Random House Trade Paperbacks ISBN: 0399591052 Category : Political Science Languages : en Pages : 369
Book Description
“[An] elegantly layered exploration of Europe’s past and future . . . a multifaceted masterpiece.”—The Wall Street Journal “A lovely, personal journey around the Adriatic, in which Robert Kaplan revisits places and peoples he first encountered decades ago.”—Peter Frankopan, author of The Silk Roads ONE OF THE BEST BOOKS OF THE YEAR: The New Yorker In this insightful travelogue, Robert D. Kaplan, geopolitical expert and bestselling author of Balkan Ghosts and The Revenge of Geography, turns his perceptive eye to a region that for centuries has been a meeting point of cultures, trade, and ideas. He undertakes a journey around the Adriatic Sea, through Italy, Slovenia, Croatia, Montenegro, Albania, and Greece, to reveal that far more is happening in the region than most news stories let on. Often overlooked, the Adriatic is in fact at the center of the most significant challenges of our time, including the rise of populist politics, the refugee crisis, and battles over the control of energy resources. And it is once again becoming a global trading hub that will determine Europe’s relationship with the rest of the world as China and Russia compete for dominance in its ports. Kaplan explores how the region has changed over his three decades of observing it as a journalist. He finds that to understand both the historical and contemporary Adriatic is to gain a window on the future of Europe as a whole, and he unearths a stark truth: The era of populism is an epiphenomenon—a symptom of the age of nationalism coming to an end. Instead, the continent is returning to alignments of the early modern era as distinctions between East and West meet and break down within the Adriatic countries and ultimately throughout Europe. With a brilliant cross-pollination of history, literature, art, architecture, and current events, in Adriatic, Kaplan demonstrates that this unique region that exists at the intersection of civilizations holds revelatory truths for the future of global affairs.
Author: Jonathan S. Marion Publisher: Berg ISBN: 1845208005 Category : Social Science Languages : en Pages : 220
Book Description
Competitive ballroom is much more than a style of dance. Rather, it is a continually evolving and increasingly global social and cultural arena of fashion, performance, art, sport, gender, and more. Ballroom explores the intersection of dance cultures, dress, and the body. the book presents the author's experiences at a range of international dance events in Europe, the US and UK, as well as featuring the views of individual dancers. Ballroom shows how dancing influences mind and body alike. For students of anthropology, dance, cultural, and performance studies, this book provides an ethnographic picture of how dancers and others live their lives both on and off the dance floor.
Author: Roberto M. Álvarez del Blanco
Author: Roberto M. Álvarez del Blanco
Author: Alexander Manu
Author: Tim Campbell
Author: Shu Chen Hou
Author: 
Author: Hans Heinrich Eggebrecht
Author: Richard Johnson Walker
Author: Helena Woods
Author: Robert D. Kaplan
Author: Jonathan S. Marion