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User Experience Is Brand Experience

User Experience Is Brand Experience PDF Author: Felix van de Sand
Publisher: Springer Nature
ISBN: 303029868X
Category : Business & Economics
Languages : en
Pages : 187

Book Description
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

User Experience Is Brand Experience

User Experience Is Brand Experience PDF Author: Felix van de Sand
Publisher: Springer Nature
ISBN: 303029868X
Category : Business & Economics
Languages : en
Pages : 187

Book Description
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.

Intelligent Vehicles Intiative (IVI) Technology Advanced Controls and Navigation Systems, 2011

Intelligent Vehicles Intiative (IVI) Technology Advanced Controls and Navigation Systems, 2011 PDF Author: Jeffery W. Sankey
Publisher:
ISBN: 9780768047387
Category : Adaptive control systems
Languages : en
Pages : 122

Book Description
"This SAE Special Publication presents papers from the Intelligent Vehicle Initiative (IVI) Technology Advanced Controls and Navigation Systems held during the SAE 2011 World Congress held April 12-14, 2011 in Detroit, Michigan, USA"--Pref.

Automotive User Interfaces

Automotive User Interfaces PDF Author: Gerrit Meixner
Publisher: Springer
ISBN: 3319494481
Category : Computers
Languages : en
Pages : 510

Book Description
This book focuses on automotive user interfaces for in-vehicle usage, looking at car electronics, its software of hidden technologies (e.g., ASP, ESP), comfort functions (e.g., navigation, communication, entertainment) and driver assistance (e.g., distance checking). The increased complexity of automotive user interfaces, driven by the need for using consumer electronic devices in cars as well as autonomous driving, has sparked a plethora of new research within this field of study. Covering a broad spectrum of detailed topics, the authors of this edited volume offer an outstanding overview of the current state of the art; providing deep insights into usability and user experience, interaction techniques and technologies as well as methods, tools and its applications, exploring the increasing importance of Human-Computer-Interaction (HCI) within the automotive industry Automotive User Interfaces is intended as an authoritative and valuable resource for professional practitioners and researchers alike, as well as computer science and engineering students who are interested in automotive interfaces.

The Puppet Masters

The Puppet Masters PDF Author: Emile van der Does de Willebois
Publisher: World Bank Publications
ISBN: 0821388967
Category : Law
Languages : en
Pages : 230

Book Description
This report examines the use of these entities in nearly all cases of corruption. It builds upon case law, interviews with investigators, corporate registries and financial institutions and a 'mystery shopping' exercise to provide evidence of this criminal practice.

The Car Hacker's Handbook

The Car Hacker's Handbook PDF Author: Craig Smith
Publisher: No Starch Press
ISBN: 1593277709
Category : Technology & Engineering
Languages : en
Pages : 306

Book Description
Modern cars are more computerized than ever. Infotainment and navigation systems, Wi-Fi, automatic software updates, and other innovations aim to make driving more convenient. But vehicle technologies haven’t kept pace with today’s more hostile security environment, leaving millions vulnerable to attack. The Car Hacker’s Handbook will give you a deeper understanding of the computer systems and embedded software in modern vehicles. It begins by examining vulnerabilities and providing detailed explanations of communications over the CAN bus and between devices and systems. Then, once you have an understanding of a vehicle’s communication network, you’ll learn how to intercept data and perform specific hacks to track vehicles, unlock doors, glitch engines, flood communication, and more. With a focus on low-cost, open source hacking tools such as Metasploit, Wireshark, Kayak, can-utils, and ChipWhisperer, The Car Hacker’s Handbook will show you how to: –Build an accurate threat model for your vehicle –Reverse engineer the CAN bus to fake engine signals –Exploit vulnerabilities in diagnostic and data-logging systems –Hack the ECU and other firmware and embedded systems –Feed exploits through infotainment and vehicle-to-vehicle communication systems –Override factory settings with performance-tuning techniques –Build physical and virtual test benches to try out exploits safely If you’re curious about automotive security and have the urge to hack a two-ton computer, make The Car Hacker’s Handbook your first stop.

Building the Hyperconnected Society

Building the Hyperconnected Society PDF Author: Ovidiu Vermesan
Publisher: River Publishers
ISBN: 8793237995
Category : Computers
Languages : en
Pages : 330

Book Description
This book aims to provide a broad overview of various topics of Internet of Things (IoT), ranging from research, innovation and development priorities to enabling technologies, nanoelectronics, cyber-physical systems, architecture, interoperability and industrial applications. All this is happening in a global context, building towards intelligent, interconnected decision making as an essential driver for new growth and co-competition across a wider set of markets. It is intended to be a standalone book in a series that covers the Internet of Things activities of the IERC – Internet of Things European Research Cluster from research to technological innovation, validation and deployment. The book builds on the ideas put forward by the European Research Cluster on the Internet of Things Strategic Research and Innovation Agenda, and presents global views and state of the art results on the challenges facing the research, innovation, development and deployment of IoT in future years. The concept of IoT could disrupt consumer and industrial product markets generating new revenues and serving as a growth driver for semiconductor, networking equipment, and service provider end-markets globally. This will create new application and product end-markets, change the value chain of companies that creates the IoT technology and deploy it in various end sectors, while impacting the business models of semiconductor, software, device, communication and service provider stakeholders. The proliferation of intelligent devices at the edge of the network with the introduction of embedded software and app-driven hardware into manufactured devices, and the ability, through embedded software/hardware developments, to monetize those device functions and features by offering novel solutions, could generate completely new types of revenue streams. Intelligent and IoT devices leverage software, software licensing, entitlement management, and Internet connectivity in ways that address many of the societal challenges that we will face in the next decade.

Economic Security: Neglected Dimension of National Security ?

Economic Security: Neglected Dimension of National Security ? PDF Author: National Defense University (U S )
Publisher: Government Printing Office
ISBN:
Category : Business & Economics
Languages : en
Pages : 132

Book Description
On August 24-25, 2010, the National Defense University held a conference titled “Economic Security: Neglected Dimension of National Security?” to explore the economic element of national power. This special collection of selected papers from the conference represents the view of several keynote speakers and participants in six panel discussions. It explores the complexity surrounding this subject and examines the major elements that, interacting as a system, define the economic component of national security.

Mobile Technologies and Applications for the Internet of Things

Mobile Technologies and Applications for the Internet of Things PDF Author: Michael E. Auer
Publisher: Springer
ISBN: 3030114341
Category : Technology & Engineering
Languages : en
Pages : 414

Book Description
This book discusses and assesses the latest trends in the interactive mobile field, and presents the outcomes of the 12th International Conference on Interactive Mobile Communication Technologies and Learning (IMCL2018), which was held in Hamilton, Canada on October 11 and 12, 2018. Today, interactive mobile technologies are at the core of many – if not all – fields of society. Not only does the younger generation of students expect a mobile working and learning environment, but also the new ideas, technologies and solutions coming out practically every day are further strengthening this trend. Since its inception in 2006, the conference has been devoted to highlighting new approaches in interactive mobile technologies with a focus on learning. The IMCL conferences have since established themselves as a valuable forum for exchanging and discussing new research results and relevant trends, as well as practical experience and best-practice examples. This book contains papers in the fields of: Interactive Collaborative Mobile Learning Environments Mobile Health Care Training Game-based Learning Design of Internet of Things (IoT) Devices and Applications Assessment and Quality in Mobile Learning. Its potential readership includes policymakers, educators and researchers in pedagogy and learning theory, schoolteachers, the learning industry, further education lecturers, etc.

Transitions to Alternative Vehicles and Fuels

Transitions to Alternative Vehicles and Fuels PDF Author: National Research Council
Publisher: National Academies Press
ISBN: 0309268524
Category : Science
Languages : en
Pages : 395

Book Description
For a century, almost all light-duty vehicles (LDVs) have been powered by internal combustion engines operating on petroleum fuels. Energy security concerns about petroleum imports and the effect of greenhouse gas (GHG) emissions on global climate are driving interest in alternatives. Transitions to Alternative Vehicles and Fuels assesses the potential for reducing petroleum consumption and GHG emissions by 80 percent across the U.S. LDV fleet by 2050, relative to 2005. This report examines the current capability and estimated future performance and costs for each vehicle type and non-petroleum-based fuel technology as options that could significantly contribute to these goals. By analyzing scenarios that combine various fuel and vehicle pathways, the report also identifies barriers to implementation of these technologies and suggests policies to achieve the desired reductions. Several scenarios are promising, but strong, and effective policies such as research and development, subsidies, energy taxes, or regulations will be necessary to overcome barriers, such as cost and consumer choice.

Self-Driving Vehicles and Enabling Technologies

Self-Driving Vehicles and Enabling Technologies PDF Author:
Publisher: BoD – Books on Demand
ISBN: 1838810676
Category : Transportation
Languages : en
Pages : 198

Book Description
This book examines the development and technical progress of self-driving vehicles in the context of the Vision Zero project from the European Union, which aims to eliminate highway system fatalities and serious accidents by 2050. It presents the concept of Autonomous Driving (AD) and discusses its applications in transportation, logistics, space, agriculture, and industrial and home automation.