Intelligent Support Systems for Marketing Decisions PDF Download

Author: Nikolaos F. Matsatsinis
Publisher: Springer Science & Business Media
ISBN: 146151147X
Category : Business & Economics
Languages : en
Pages : 517

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Book Description
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Author: Jatinder N.D. Gupta
Publisher: Springer Science & Business Media
ISBN: 1846282314
Category : Technology & Engineering
Languages : en
Pages : 508

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Book Description
This book will be bought by researchers and graduates students in Artificial Intelligence and management as well as practising managers and consultants interested in the application of IT and information systems in real business environment.

Author: Sugumaran, Vijayan
Publisher: IGI Global
ISBN: 1931777195
Category : Computers
Languages : en
Pages : 318

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Book Description
There is a growing interest in developing intelligent systems that would enable users to accomplish complex tasks in a Web-centric environment with relative ease by utilizing such technologies as intelligent agents, distributed computing and computer supported collaborative work. This book brings together researchers in related fields to explore various aspects of ISS design and implementation, as well as to share experiences and lessons learned in deploying intelligent support systems.

Author: Vasant Dhar
Publisher: Pearson
ISBN:
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
This is a comprehensive explanation of how powerful technologies work in business, using a pragmatic business approach in describing when and how they should be used. Detailed case studies are provided in management information systems, information systems, computer science, and management. The text focuses on modeling techniques such as rules, case-based reasoning, fuzzy logic, neural nets, genetic algorhithms and machine learning.

Author: Rafael Valencia-García
Publisher: Springer
ISBN: 3319740024
Category : Technology & Engineering
Languages : en
Pages : 252

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Book Description
This book presents innovative and high-quality research regarding advanced decision support systems (DSSs). It describes the foundations, methods, methodologies, models, tools, and techniques for designing, developing, implementing and evaluating advanced DSSs in different fields, including finance, health, emergency management, industry and pollution control. Decision support systems employ artificial intelligence methods to heuristically address problems that are cannot be solved using formal techniques. In this context, technologies such as the Semantic Web, linked data, big data, and machine learning are being applied to provide integrated support for individuals and organizations to make more rational decisions. The book is organized into two parts. The first part covers decision support systems for industry, while the second part presents case studies related to clinical emergency management and pollution control.

Author: Mora, Manuel
Publisher: IGI Global
ISBN: 1591400805
Category : Computers
Languages : en
Pages : 435

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Book Description
Annotation The book presents state-of-the-art knowledge about decision-making support systems (DMSS). Its main goals are to provide a compendium of quality chapters on decision-making support systems that help diffuse scarce knowledge about effective methods and strategies for successfully designing, developing, implementing, and evaluating decision-making support systems, and to create an awareness among readers about the relevance of decision-making support systems in the current complex and dynamic management environment.

Author: Milan Zeleny
Publisher: World Scientific
ISBN: 9814488844
Category : Business & Economics
Languages : en
Pages : 484

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Book Description
Human Systems Management is an important work that integrates knowledge, management and systems into a unified world of thinking and action in business, decision-making and economics. It presents a modern synthesis of the fields of knowledge management, systems science and human organization. A biological rather than mechanistic perspective pervades the text. New and original ideas and approaches are presented with the simplicity and clarity typical of the well-known author.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799890244
Category : Business & Economics
Languages : en
Pages : 1538

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Book Description
Decision support systems (DSS) are widely touted for their effectiveness in aiding decision making, particularly across a wide and diverse range of industries including healthcare, business, and engineering applications. The concepts, principles, and theories of enhanced decision making are essential points of research as well as the exact methods, tools, and technologies being implemented in these industries. From both a standpoint of DSS interfaces, namely the design and development of these technologies, along with the implementations, including experiences and utilization of these tools, one can get a better sense of how exactly DSS has changed the face of decision making and management in multi-industry applications. Furthermore, the evaluation of the impact of these technologies is essential in moving forward in the future. The Research Anthology on Decision Support Systems and Decision Management in Healthcare, Business, and Engineering explores how decision support systems have been developed and implemented across diverse industries through perspectives on the technology, the utilizations of these tools, and from a decision management standpoint. The chapters will cover not only the interfaces, implementations, and functionality of these tools, but also the overall impacts they have had on the specific industries mentioned. This book also evaluates the effectiveness along with benefits and challenges of using DSS as well as the outlook for the future. This book is ideal for decision makers, IT consultants and specialists, software developers, design professionals, academicians, policymakers, researchers, professionals, and students interested in how DSS is being used in different industries.

Author: Jennex, Murray Eugene
Publisher: IGI Global
ISBN: 1799823571
Category : Business & Economics
Languages : en
Pages : 463

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Book Description
In today’s world of business, gaining an advantage of competitors is a focal point for organizations and a driving force in the economy. New practices are being studied and implemented constantly by rivaling companies. Many industries have begun putting emphasis on intensive knowledge practices, with the belief that implementing cutting-edge learning practices will fuel research and innovation within the company. Understanding this dynamic method of management is critical for managers and executives who wish to propel the success of their organizations. Knowledge Management, Innovation, and Entrepreneurship in a Changing World is a collection of pioneering research on the methods of gaining organizational advantages based on knowledge innovation and management. While highlighting topics including human-robot teaming, organizational learning, and e-collaboration, this book will explore the sustainable links between knowledge management influences and organizational capability. This book is ideally designed for managers, strategists, economists, policymakers, entrepreneurs, business professionals, researchers, students, and academics seeking research on recent trends in innovative economics and business technologies.

Author: Ana Respício
Publisher: IOS Press
ISBN: 1607505762
Category : Computers
Languages : en
Pages : 616

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Book Description
Presents the advances in decision support theory and practice with a focus on bridging the socio-technical gap. This book covers a wide range of topics including: Understanding DM, Design of DSS, Web 2.0 Systems in Decision Support, Business Intelligence and Data Warehousing, Applications of Multi-Criteria Decision Analysis, and more.