Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Author: Christopher Ulph
Publisher: GRIN Verlag
ISBN: 3640822927
Category : Business & Economics
Languages : en
Pages : 37

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Book Description
Project Report from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position.

Author: Peter J. Rea
Publisher: John Wiley & Sons
ISBN: 9780471291978
Category : Business & Economics
Languages : en
Pages : 340

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Book Description
Strategic Planning A Practical Guide Peter Rea, Ph.D., HaroldKerzner, Ph.D. In today's business world, now more than ever, theonly constant is change. With technology producing a steady streamof innovations, consumer preferences shifting rapidly, andworld-wide free trade increasing, successful managers face agrowing challenge to remain a step ahead of the future. Frombusiness students to corporate managers, anyone interested in thisdiscipline will find no resource more insightful and engaging thanStrategic Planning: A Practical Guide. From their extensiveexperience consulting with Fortune 500 companies, Rea and Kerznerhave succeeded in crafting the definitive introduction to strategicplanning and management policy and strategy--from the grass-rootsprinciples to the practical applications utilized by organizationstoday. Examining the integral roles of finance, marketing, learningcurves, research and development, inventory control, andmanufacturing techniques, Strategic Planning presents acomprehensive overview of the development and implementation ofcontemporary strategic planning models applicable to both small andlarge businesses. Rather than teaching complex, integrated theory,the authors offer a straight-forward approach to demonstratestrategic planning and management policy techniques. Withstep-by-step methods on how to apply relevant material, along withdiscussion questions, and problems designed to highlight thepractical application of particular issues, companies cansuccessfully formulate and implement strategic initiativesto: * Establish a clear direction for the future * Make decisions across levels and functions * Improve organizational performance * Build teamwork and expertise * Aid executives in thinking and behaving strategically * And more!

Author: Bahaa Awwad
Publisher: Springer Nature
ISBN: 3031543793
Category :
Languages : en
Pages : 917

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Book Description

Author: Christopher Ulph
Publisher: GRIN Verlag
ISBN: 3640819985
Category : Business & Economics
Languages : en
Pages : 20

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Book Description
Project Report from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 75, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position.

Author: Torben Juul Andersen
Publisher: Cambridge University Press
ISBN: 1107031362
Category : Business & Economics
Languages : en
Pages : 317

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Book Description
Provides a concise yet rigorous introduction to strategic management and its contemporary challenges, with multiple examples, case studies and references.

Author: Cornelis A. De Kluyver
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 184

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Book Description
This book is designed to be a practical guide for executives, MBA and Executive MBA students, and serve as background reading in a wide variety of strategy courses. As the First Edition, this edition is brief, practical in focus, highly readable, and maintains a top-management perspective throughout.

Author: Tjark Wilke
Publisher: diplom.de
ISBN: 3832426329
Category : Business & Economics
Languages : en
Pages : 61

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Book Description
Inhaltsangabe:Abstract: The world economy has undergone enormous changes since the late 1980s. The trend of globalisation has more and more integrated societies and linked continents with one another. The result has been the development of free trade areas such as NAFTA (North American Free Trade Area), the EU customs union, and emerging markets in Asia. Countries had to cope with this development of a near free market economy and higher competition. Governments introduced new laws and regulations and great reforms and adjustments had to be made. The effects of the above led to great impacts on general business and the entire world economy. Companies started to enter new markets. To link all its facilities and office buildings and factories, the Intranet was established. With such an efficient LAN network, all the offices of a worldwide operating organization were linked with the central computer system of the company s headquarters and data and information was easily accessible. At the same time, PC users discovered the Internet leading to a worldwide revolution and to the so-called Information Age. The Internet has experienced tremendous growth during the last few years in the western world and companies started to introduce their own web sites on the Internet. Basically, everyone had access to these company sites and firms started to advertise themselves and to offer their products and services online and developed new marketing concepts in the e-commerce business. At the same time the telecommunication industry was booming. Online providers and mobile telecommunications companies experienced fast and significant growth due to the World Wide Web, deregulation and lower prices. The New Economy was born and companies came into existence like Yahoo! and Amazon.com, and so many more creating millions of new high-tech jobs, especially in the United States and later on also in Europe. Demand for personal computers and servers have increased dramatically. The hardware needed had to be provided, which created another boom in the industry. Chipmakers like Intel and AMD became successful global players and new technologies were introduced at an ever-faster speed. At the same time the global economy brought up new start up companies onto the market, which are producing other important components of computers like modems and video and networking cards and high speed cables. Software companies introduced new programs needed, creating new high-income [...]

Author: Yushi Jiang
Publisher: Springer Nature
ISBN: 9464630361
Category : Business & Economics
Languages : en
Pages : 1906

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Book Description
This is an open access book. With the support of universities and the research of AEIC Academic Exchange Center, The 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022) will be held in Dali from June 24th to 26th. Compared with previous conferences, it will discuss more in-depth economic independent innovation, open cooperation and innovative business culture under the background of the new development stage, new situation and new journey era. There will be a broad exchange environment. Well-known experts, scholars or entrepreneurs in the field will be invited to make keynote reports. Contributing authors are also very welcome to actively participate in the conference and build an academic exchange ceremony.

Author: Nadine Pahl
Publisher: GRIN Verlag
ISBN: 3640303032
Category : Business & Economics
Languages : en
Pages : 93

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Book Description
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company's current situation containing a high variety of parameters. These parameters are generally defined by the company's influence into internal and external parameters. However, the understanding of the company's situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company's internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company's resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.