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Author: Christopher G. Worley Publisher: Prentice Hall ISBN: Category : Business & Economics Languages : en Pages : 202
Book Description
Integrating the process orientation of Organizational Development with the content orientation of strategy, the authors present a model of change and show how organizations can learn when and how to make fundamental strategic changes. Lacks an index. Annotation copyright by Book News, Inc., Portland, OR
Author: Christopher G. Worley Publisher: Prentice Hall ISBN: Category : Business & Economics Languages : en Pages : 202
Book Description
Integrating the process orientation of Organizational Development with the content orientation of strategy, the authors present a model of change and show how organizations can learn when and how to make fundamental strategic changes. Lacks an index. Annotation copyright by Book News, Inc., Portland, OR
Author: Alan G. Lafley Publisher: Harvard Business Press ISBN: 142218739X Category : Business & Economics Languages : en Pages : 274
Book Description
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author: R. Carlock Publisher: Springer ISBN: 0230508758 Category : Business & Economics Languages : en Pages : 289
Book Description
Family business planning has traditionally centered on two issues - estate planning and succession. These goals are far too limited for today's family firm. Business families want to turn the business into not only a tool for profit, but for self-expression, innovation and legacy. The authors introduce the new concept of the Parallel Planning Process, explaining how to integrate the needs and expectations of the family and business systems in order to create an organic and entrepreneurial unit. Planning and decision making templates are included as well as studies of well-known family businesses.
Author: Brett Cairns Publisher: ISBN: 9781973146926 Category : Languages : en Pages : 150
Book Description
The success or failure of an organization, especially over the longer-term, can often be traced back to effective leadership and strategic planning, or the lack thereof. Leaders can, and often do, have powerful impacts on the organizations that they lead. They understand that the environment within which their organizations must operate is constantly changing and they proactively anticipate and address this change. They accomplish this through prudent and timely long-term strategic planning.As will be discussed later in this book, there is very little agreement on what constitutes strategic planning and what is meant by long-term. Some view strategic planning as the preparation and issuance of strategic direction, goals and objectives. Others view it as the preparation of mission and vision statements and the preparation of a strategic plan. Ask ten people what constitutes strategic planning and you will likely get ten different answers. They type of strategic planning discussed in this book goes well beyond what most people associate with the concept. The Strategic Planning System (SPS) that is discussed is, of course, more than a concept - it is a proven method based on real world experiences and successes in large, complex organizations. The system and many related concepts are discussed later in this book.Effective strategic planning starts with effective leadership. Not all leaders, however, have the foresight, judgment, wisdom, and vision necessary to effectively execute strategic planning. Also noteworthy, is the reality that not all people who occupy leadership positions are leaders.
Author: Sherry Devereaux Ferguson Publisher: SAGE Publications ISBN: 1506314082 Category : Language Arts & Disciplines Languages : en Pages : 276
Book Description
The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.
Author: Larry Percy Publisher: Routledge ISBN: 1136776206 Category : Business & Economics Languages : en Pages : 335
Book Description
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identifying the best positioning, generating positive brand attitude, a consistent reinforcement of the brand's message through IMC channels, and ensuring that all marketing communication supports the company's overall identity, image, and reputation. This textbook is a roadmap to achieving this, thoroughly updated to reflect the dynamic changes in the area since the first edition was published. New to this edition: New sections on social media and now to integrate them into your marketing function New chapter on message development and an enhanced chapter on the IMC plan Robust pedagogy to help reinforce learning and memory Enhanced teaching materials online to help lecturers prepare their courses Brand new real-life case study vignettes
Author: Christopher G. Worley
Author: Christopher G. Worley
Author: Missouri. Department of Health
Author: Alan G. Lafley
Author: R. Carlock
Author: Brett Cairns
Author: Missouri. Department of Corrections
Author: Sherrin Ross Ingram
Author: 
Author: Sherry Devereaux Ferguson
Author: Larry Percy