Author: Carl McDanielPublisher:
ISBN: 9780471466246
Category :
Languages : en
Pages : 256
Book Description
Instructor's Resource Guide to Accompany Marketing Research Essentials, 4th Edition
Author: Carl McDanielPublisher:
ISBN: 9780471466246
Category :
Languages : en
Pages : 256
Book Description
Instructor's Resource Cd-Rom to Accompany Marketing Research Essentials, 4th Edition
Author: Carl McDanielPublisher:
ISBN: 9780471466260
Category :
Languages : en
Pages :
Book Description
Instructor's Resource Guide to Accompany Marketing Research, 6th Edition
Author: Carl McDanielPublisher:
ISBN: 9780471487616
Category :
Languages : en
Pages :
Book Description
Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.
Instructorś Resource Guide with Test Bank to Accompany Essentials of Marketing Research
Author: V. KumarPublisher: Wiley
ISBN: 9780471312277
Category :
Languages : en
Pages : 412
Book Description
Instructor's Resource Guide to Accompany The Marketing Plan, Third Edition
Author: William A. CohenPublisher:
ISBN:
Category : Marketing
Languages : en
Pages : 0
Book Description
Instructor's Manual to Accompany Marketing Research
Author: Walter B. WentzPublisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 144
Book Description
Instructor's Manual to Accompany Marketing Research and Information Systems
Author: Robert Dow BuzzellMarketing Research Im E8
Author: Gilbert A. ChurchillPublisher:
ISBN: 9780030330711
Category :
Languages : en
Pages : 585
Book Description
Instructor's Resource Guide to Accompany Research Methods of Business
Author: Uma SekaranPublisher:
ISBN: 9780471432005
Category :
Languages : en
Pages :
Book Description
Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book. The issues in cross-national research in sampling and data collection are thoroughly discussed. The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.
Author: Kurtz