Instructor's Resource Guide with Case Notes to Accompany Global Marketing Management PDF Download

Author: Masaaki Kotabe
Publisher: Wiley
ISBN: 9780471403852
Category : Export marketing
Languages : en
Pages : 380

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Author: Masaaki (Mike) Kotabe
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 756

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Globalization : Globalization Imperative - Global marketing environment : Global Economic Environment - Financial Environment - Global Cultural Environment and Buying Behavior - Political and Legal Environment - Development of competitive marketing strategy : Global Marketing Research - Global Segmentation and Positioning - Global Marketing Strategies - Global Market-Entry Strategies - Global Sourcing Strategy: R & D, Manufacturing, and Marketing Interfaces - Global marketing strategy development : Global Product Policy Decisions I: Developing New Products for Global Markets - Global Product Policy Decisions II: Marketing Products and Services - Global Pricing - Communicating with the World Consumer - Sales Management - Global Logistics and Distribution - Export and Import Management - Managing global operations : Planning, Organization, and Control of Global Marketing Operations - Global Marketing and the Internet.

Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 370

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Author: Arthur James Wells
Publisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 1922

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Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1482

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Author: Tim Berthold
Publisher: John Wiley & Sons
ISBN: 0470496797
Category : Medical
Languages : en
Pages : 594

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Foundations for Community Health Workers Foundations for Community Health Workers is a training resource for client- and community-centered public health practitioners, with an emphasis on promoting health equality. Based on City College of San Francisco's CHW Certificate Program, it begins with an overview of the historic and political context informing the practice of community health workers. The second section of the book addresses core competencies for working with individual clients, such as behavior change counseling and case management, and practitioner development topics such as ethics, stress management, and conflict resolution. The book's final section covers skills for practice at the group and community levels, such as conducting health outreach and facilitating community organizing and advocacy. Praise for Foundations for Community Health Workers "This book is the first of its kind: a manual of core competencies and curricula for training community health workers. Covering topics from health inequalities to patient-centered counseling, this book is a tremendous resource for both scholars of and practitioners in the field of community-based medicine. It also marks a great step forward in any setting, rich or poor, in which it is imperative to reduce health disparities and promote genuine health and well-being." Paul E. Farmer, MD., PhD, Maude and Lillian Presley Professor of Social Medicine in the Department of Global Health and Social Medicine at Harvard Medical School; founding director, Partners In Health. "This book is based on the contributions of experienced CHWs and advocates of the field. I am confident that it will serve as an inspiration for many CHW training programs." Yvonne Lacey, CHW, former coordinator, Black Infant Health Program, City of Berkeley Health Department; former chair, CHW Special Interest Group for the APHA. "This book masterfully integrates the knowledge, skills, and abilities required of a CHW through storytelling and real life case examples. This simple and elegant approach brings to life the intricacies of the work and espouses the spirit of the role that is so critical to eliminating disparities a true model educational approach to emulate." Gayle Tang, MSN, RN., director, National Linguistic and Cultural Programs, National Diversity, Kaiser Permanente "Finally, we have a competency-based textbook for community health worker education well informed by seasoned CHWs themselves as well as expert contributors." Donald E. Proulx, CHW National Education Collaborative, University of Arizona

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Category : Sex differences in education
Languages : en
Pages : 420

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Literature cited in AGRICOLA, Dissertations abstracts international, ERIC, ABI/INFORM, MEDLARS, NTIS, Psychological abstracts, and Sociological abstracts. Selection focuses on education, legal aspects, career aspects, sex differences, lifestyle, and health. Common format (bibliographical information, descriptors, and abstracts) and ERIC subject terms used throughout. Contains order information. Subject, author indexes.

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Category : English imprints
Languages : en
Pages : 1140

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Author:
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ISBN:
Category : American literature
Languages : en
Pages : 2576

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Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 3054

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