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Author: John Walker Mullins Publisher: ISBN: Category : Business & Economics Languages : en Pages : 548
Book Description
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Author: John Walker Mullins Publisher: ISBN: Category : Business & Economics Languages : en Pages : 548
Book Description
This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.
Author: Kenneth E. Clow Publisher: SAGE Publications ISBN: 1483342956 Category : Business & Economics Languages : en Pages : 719
Book Description
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
Author: Steve Springer Publisher: McGraw-Hill ISBN: Category : Business & Economics Languages : en Pages : 310
Book Description
Presents a practical guide for kindergarten through eight-grade teachers that provides helpful tips for organizing the classroom including behavior-management strategies, checklists, calendars, and charts, creating student portfolios, centers and workstations, Websites, and more.
Author: Gary L. Lilien Publisher: ISBN: Category : Business & Economics Languages : en Pages : 78
Book Description
Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineering—the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software. All of the software is independent of the cases presented and can be used separately on other case-problems or on real problems. Cases and software include Conglomerate's New PDA, featuring Needs-based Segmentation Using Cluster Analysis, ABB Electric Segmentation featuring Choice-based Segmentation Using Multinomial Logit Analysis, Product Planning Using the GE/McKinsey Approach at Addison Wesley Longman featuring Targeting/Business Prioritization Using GE/McKinsey Approach, Positioning the Infiniti featuring Product Positioning Using Perceptual Mapping, Syntex Laboratories A featuring Resource Allocation Using Response Models (ReAllocator), ADCAD Ad Copy Design Exercise featuring Advertising Copy Development Using an Expert System (ADCAD). For marketing strategy professionals.
Author: Kenneth E. Clow Publisher: SAGE Publications ISBN: 1412996031 Category : Business & Economics Languages : en Pages : 561
Book Description
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Author: Torres-Coronas, Teresa Publisher: IGI Global ISBN: 1591404371 Category : Computers Languages : en Pages : 279
Book Description
This book, though, provides a deep discussion about e-HRM issues so the reader can have a thoughtful background about the key role played by those who participate in e-HRM activities. A variety of experiences are provided to involve the reader in real problems and, thus, to help the reader gain an understanding of current and future e-HRM challenges. The books also explores the impact of IT on communication effectiveness, the concept of protean career, the integration of handheld computer technology into HR practice, the B2E models and, perspectives in organizational development and IT.
Author: John Walker Mullins
Author: John Walker Mullins
Author: Kenneth E. Clow
Author: Charles W Lamb
Author: Fred David
Author: 
Author: Steve Springer
Author: Arthur James Wells
Author: Gary L. Lilien
Author: Kenneth E. Clow
Author: Torres-Coronas, Teresa