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Author: Carl D. McDaniel Publisher: Thomson South-Western ISBN: Category : Business & Economics Languages : en Pages : 548
Book Description
An introductory textbook for management undergraduates. Topics cover creating a research design, data acquisition, and data analysis. The CD-ROM contains Internet links, case and data sets, and a PowerPoint presentation that includes testing questions. Annotation copyrighted by Book News, Inc., Portland, OR.
Author: Carl D. McDaniel Publisher: Thomson South-Western ISBN: Category : Business & Economics Languages : en Pages : 548
Book Description
An introductory textbook for management undergraduates. Topics cover creating a research design, data acquisition, and data analysis. The CD-ROM contains Internet links, case and data sets, and a PowerPoint presentation that includes testing questions. Annotation copyrighted by Book News, Inc., Portland, OR.
Author: Carl McDaniel, Jr. Publisher: Wiley ISBN: 9780470003596 Category : Business & Economics Languages : en Pages : 548
Book Description
This book seamlessly integrates Internet and technology issues and methods--all while preserving the clarity and managerial approach that McDaniel and Gates are known for.
Author: Wayne Gisslen Publisher: John Wiley & Sons ISBN: 1118998707 Category : Cooking Languages : en Pages : 594
Book Description
Essentials of Professional Cooking, Second Edition, focuses on fundamental cooking procedures and techniques, functions of ingredients, and desired results to empower the reader with the keen understanding necessary to prepare virtually any dish to perfection—without relying solely on a recipe. Specially constructed to meet the on-the-job demands of food-service managers, the streamlined approach of Essentials of Professional Cooking, Second Edition, extends the benefits of this material to students and professionals in hospitality management and food-service management.
Author: Publisher: ISBN: Category : Electronic journals Languages : en Pages : 572
Book Description
Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.
Author: Thomas R. Sadler Publisher: Taylor & Francis ISBN: 1040014100 Category : Business & Economics Languages : en Pages : 159
Book Description
This shortform textbook provides a comprehensive overview of international economics and coverage of recent trends in the global economy to supplement students’ knowledge of this fast-moving subject area. Divided into two parts, the book begins by introducing the fundamental aspects of international economics (the international economic system, global networks and flows, the theory of international trade, trade policy, trade agreements, foreign exchange market, international factor movements, and developing countries) before moving on to focus on specialist topics such as the Covid-19 pandemic, the emerging economies of BRICS, and Brexit. Each chapter includes an essential summary, key terms, study questions, and references. The book is accompanied by a suite of digital resources, including a test bank of questions, PowerPoints slides, answers to chapter questions, and an instructor’s manual. As part of the Absolute Essentials of Business and Economics series, the book provides a straightforward way for students to learn about international economics, and will be invaluable reading for any student studying the global economy as part of a business, economics or international studies degree programme.
Author: Frances Brassington Publisher: Pearson Education ISBN: 9780273708186 Category : Business & Economics Languages : en Pages : 564
Book Description
Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module - whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing. Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further! Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Bedfordshire
Author: Kenneth E. Clow Publisher: SAGE ISBN: 1412991307 Category : Business & Economics Languages : en Pages : 521
Book Description
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Author: Lawrence J. Gitman Publisher: ISBN: Category : Business & Economics Languages : en Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author: Carl D. McDaniel
Author: Carl D. McDaniel
Author: Carl McDaniel, Jr.
Author: 
Author: Wayne Gisslen
Author: 
Author: Thomas R. Sadler
Author: 
Author: Frances Brassington
Author: Kenneth E. Clow
Author: Lawrence J. Gitman