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Author: Charles J. Fombrun Publisher: Harvard Business Review Press ISBN: 9780875846330 Category : Corporate image Languages : en Pages : 482
Book Description
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
Author: Charles J. Fombrun Publisher: Harvard Business Review Press ISBN: 9780875846330 Category : Corporate image Languages : en Pages : 482
Book Description
This work provides an analysis of the determinants and effects of reputation management. It demonstrates the economic value of a corporate reputation, quantifying the economic returns for well-regarded companies, and presents recommendations and processes for assessing and improving reputation. INDICE: Introduction: why reputations matter. Part 1 The hidden value of a good reputation: going for the gold; what's in a name?; enlightened self-inter... Etc.
Author: Ángel Alloza Publisher: Editorial Almuzara ISBN: 8483567989 Category : Business & Economics Languages : en Pages : 319
Book Description
Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.
Author: Thomas J. Dorsey Publisher: John Wiley & Sons ISBN: 1118044673 Category : Business & Economics Languages : en Pages : 403
Book Description
"Everyone who's involved in financial markets must understand Point and Figure charting in order to get the full picture, whatever your view of technical analysis". - Jim Rogers, author of Hot Commodities and Investment Biker "An invaluable road map for managing risk in the markets. Tom's methodology has given us the discipline and confidence to look around corners for our clients for almost twenty years." - James A. Parish, President and COO, Morgan Keegan & Co., Private Client Group "Tom Dorsey continues to be one of the foremost authorities on Point and Figure charting. His relative strength analyses are essential for investors and traders alike. Furthermore, I always want to know what his NYSE Bullish Percent Indicators is "saying." - Lawrence G. McMillan, President, McMillan Analysis Corp., www.optionstrategist.com "Tom Dorsey has done it again... he has taken his 30-plus years of unending devotion, talents, and insights in technical analysis and applied them to Exchange Traded Funds. He begins with the history of ETFs, explains how different they are from mutual funds, and then applies his expertise in Point and Figure charting to help traders and investors time their purchases and sales." - Ralph J. Acampora, CMT, Director of Technical research, Knight Capital "Reading Tom Dorsey's Point & Figure Charting is the like procuring a road map before you begin a journey. It's a comprehensive look at how to succeed in the markets. This book is not only essential but easy to follow for everyone." - Paulo Pinto, CEO, Dif Broker "Point and Figure Charting has become a valuable part of my daily trading routine. As an investment professional, it makes perfect sense to use Tom's methods in conjunction with fundamental analysis." - Damion Carufe, Investment Professional
Author: G. Williams Publisher: Springer ISBN: 0230293190 Category : History Languages : en Pages : 453
Book Description
The story of the rise and fall of smallpox, one of the most savage killers in the history of mankind, and the only disease ever to be successfully exterminated (30 years ago next year) by a public health campaign.
Author: Sylviane Granger Publisher: Presses univ. de Louvain ISBN: 2874632112 Category : Language Arts & Disciplines Languages : en Pages : 475
Book Description
The field of lexicography is undergoing a major revolution. The rapid replacement of the traditional paper dictionary by electronic dictionaries opens up exciting possibilities but also constitutes a major challenge to the field. The eLexicography in the 21st Century: New Challenges, New Applications conference organized by the Centre for English Corpus Linguistics of the Université catholique de Louvain in October 2009 aimed to bring together the many researchers around the world who are working in the fast developing field of electronic lexicography and to act as a showcase for the latest lexicographic developments and software solutions in the field. The conference attracted both academics and industrial partners from 30 different countries who presented electronic dictionary projects dealing with no less than 22 languages. The resulting proceedings volume bears witness to the tremendous vitality and diversity of research in the field. The volume covers a wide range span of topics, including: -the use of language resources for lexicographic purposes, in the form of lexical databases like WordNet or corpora of different types - innovative changes to the dictionary structure afforded by the electronic medium, in particular multiple access routes and efficient integration of phraseology -specialised dictionaries (e.g. SMS dictionaries, sign language dictionaries) -automated customisation of dictionaries in function of users' needs -exploitation of Natural Language Processing tools - integration of electronic dictionaries into language learning and teaching
Author: Steven Levy Publisher: Penguin ISBN: 1101199466 Category : Computers Languages : en Pages : 604
Book Description
If you've ever made a secure purchase with your credit card over the Internet, then you have seen cryptography, or "crypto", in action. From Stephen Levy—the author who made "hackers" a household word—comes this account of a revolution that is already affecting every citizen in the twenty-first century. Crypto tells the inside story of how a group of "crypto rebels"—nerds and visionaries turned freedom fighters—teamed up with corporate interests to beat Big Brother and ensure our privacy on the Internet. Levy's history of one of the most controversial and important topics of the digital age reads like the best futuristic fiction.
Author: Toshiro Wakayama Publisher: Springer Science & Business Media ISBN: 1461554993 Category : Business & Economics Languages : en Pages : 425
Book Description
Information and Process Integration in Enterprises: Rethinking Documents is a bold attempt to address information and process integration issues as a single body of research and practice. This book has identified the concept of documents as a common thread linking the integration issues. Documents, after all, are representations of information, along with representations of the usage of the information contained therein. Rethinking the role of documents is therefore central to (re)engineering enterprises in the context of information and process integration. The chapters of this book are based on papers presented at the `International Working Conference on Information and Process Integration in Enterprises (IPIC '96)', held at MIT on November 14 and 15, 1996. The chapters cover a range of issues: from the future role of documents in enterprise integration, to emerging models of business processes and information use, to practical experiences in implementing new processes and technologies in real work environments. Information and Process Integration in Enterprises: Rethinking Documents is suitable as a secondary text for a graduate level course on information technology.
Author: Charles J. Fombrun
Author: Charles J. Fombrun
Author: Ángel Alloza
Author: Thomas J. Dorsey
Author: Onkvisit
Author: G. Williams
Author: Mark Rhodes-Ousley
Author: Sylviane Granger
Author: David Franklin Noble
Author: Steven Levy
Author: Toshiro Wakayama