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Author: Bruce Wrenn Publisher: Psychology Press ISBN: 9780789027467 Category : Business & Economics Languages : en Pages : 486
Book Description
This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.
Author: Bruce Wrenn Publisher: Psychology Press ISBN: 9780789027467 Category : Business & Economics Languages : en Pages : 486
Book Description
This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.
Author: Daniel Nunan Publisher: Pearson UK ISBN: 1292308761 Category : Electronic books Languages : en Pages : 1658
Book Description
"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. As with previous editions, this aims to be comprehensive, authoritative and applied. As a result, the book covers all the topics in previous editions while including updates that reflect the changes and challenges that have impacted the marketing research sector since the fifth edition was published. This includes the ever shifting impact of new technologies, the growth of 'insight' and the shifting role of research ethics, for example, through considering the impact of GDPR. This edition has been significantly updated, with new content, updated cases studies and a major focus on the issues and methods generated by new technologies"--
Author: Julie Sussman Publisher: ISBN: 9780262510462 Category : Computer programming Languages : en Pages : 274
Book Description
Structure and Interpretation of Computer Programs has had a dramatic impact on computer science curricula over the past decade. This long-awaited revision contains changes throughout the text.
Author: Rajiv Grover Publisher: SAGE ISBN: 141290997X Category : Business & Economics Languages : en Pages : 721
Book Description
The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.
Author: Ann Raimes Publisher: Cambridge University Press ISBN: 9780521657587 Category : Foreign Language Study Languages : en Pages : 420
Book Description
This book uses readings from newspapers, works of non-fiction, and college textbooks to illustrate the use of target structures. The Student's Book provides clear presentations of the basic principles of 27 important areas of English grammar, through a wide variety of exercises and tasks for writing and editing. It engages students with topics that range from artificial intelligence and laptop computers to the environment and economics. This important grammar text provides a real-world context that allows students to see how the English language really "works."
Author: Bruce Wrenn
Author: Bruce Wrenn
Author: Daniel Nunan
Author: United States. Small Business Administration
Author: Churchill
Author: H. Burns
Author: Julie Sussman
Author: Rajiv Grover
Author: Carl D. McDaniel
Author: Ann Raimes
Author: