Author: Terry McNallyPublisher:
ISBN:
Category : Business report writing
Languages : en
Pages : 212
Book Description
Instructor's Manual for Contemporary Business Writing, a Problem Solving Approach
Author: Terry McNallyPublisher:
ISBN:
Category : Business report writing
Languages : en
Pages : 212
Book Description
HBR Guide to Better Business Writing (HBR Guide Series)
Author: Bryan A. GarnerPublisher: Harvard Business Review Press
ISBN: 1422184048
Category : Business & Economics
Languages : en
Pages : 241
Book Description
DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab--and keep--readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
WPA, Writing Program Administration
Author: Catalog of Copyright Entries. Third Series
Author: Library of Congress. Copyright OfficePublisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1620
Book Description
Resources in Education
Author: Books in Print
Author: Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2132
Book Description
ADE Bulletin
Author: Association of Departments of EnglishPublisher:
ISBN:
Category : English language
Languages : en
Pages : 240
Book Description
Delta Pi Epsilon Journal
Author: Delta Pi EpsilonPublisher:
ISBN:
Category : Business education
Languages : en
Pages : 596
Book Description
The MATYC Journal
Author: Frameworks for Market Strategy
Author: Noel CaponPublisher: Taylor & Francis
ISBN: 1317496760
Category : Business & Economics
Languages : en
Pages : 633
Book Description
Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.