Author: Hillary Scholl
Publisher: Estalontech
ISBN: 8829518042
Category : Business & Economics
Languages : en
Pages : 109
Book Description
Online Advertising can be simple and powerful. Since your time is valuable, creating and managing all your ads should be as easy as sipping your morning coffee. Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Outreah Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get? And what can you expect for your hard-earned money? In this eBook , we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences. Currently Facebook remains one of the most important social media platforms to promote your brand on the internet . This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that since Facebook went Social Live but one of the biggest reasons is that it’s not so obvious how Lead generation does helps in marketing role and proven that it actually works. Facebook Lead Ads can be an invaluable tool in growing your list quickly. This ad format allows you to register subscribers in the Facebook environment without your target customer ever having to click out to go to your website. We all know the money is in lead generation …but there's one big obstacle that can keep you from getting that money and that's GROWING the list, but great news! It's easier than you might think once you get a copy of this book . Instant Profits Guide To Facebook Ads Outreach Marketing Success One of the reasons online marketing has been so successful is because it can be so highly targeted if you know enough about your ideal customer to be able to connect with them through your content and ads. Through targeting, you can then grow your marketing list quickly because you will be presenting the right people with the right offer. With this ebook , you will get familiar with ; - How to create the Leading Magnet How to setup a Effective Landing Page Drive traffic to your lead magnet With Facebook Ads Leveraging your existing traffic for rapid growth
Instant Profits Guide to Facebook Ads Outreach Marketing Success
Author: Hillary Scholl
Publisher: Estalontech
ISBN: 8829518042
Category : Business & Economics
Languages : en
Pages : 109
Book Description
Online Advertising can be simple and powerful. Since your time is valuable, creating and managing all your ads should be as easy as sipping your morning coffee. Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Outreah Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get? And what can you expect for your hard-earned money? In this eBook , we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences. Currently Facebook remains one of the most important social media platforms to promote your brand on the internet . This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that since Facebook went Social Live but one of the biggest reasons is that it’s not so obvious how Lead generation does helps in marketing role and proven that it actually works. Facebook Lead Ads can be an invaluable tool in growing your list quickly. This ad format allows you to register subscribers in the Facebook environment without your target customer ever having to click out to go to your website. We all know the money is in lead generation …but there's one big obstacle that can keep you from getting that money and that's GROWING the list, but great news! It's easier than you might think once you get a copy of this book . Instant Profits Guide To Facebook Ads Outreach Marketing Success One of the reasons online marketing has been so successful is because it can be so highly targeted if you know enough about your ideal customer to be able to connect with them through your content and ads. Through targeting, you can then grow your marketing list quickly because you will be presenting the right people with the right offer. With this ebook , you will get familiar with ; - How to create the Leading Magnet How to setup a Effective Landing Page Drive traffic to your lead magnet With Facebook Ads Leveraging your existing traffic for rapid growth
Publisher: Estalontech
ISBN: 8829518042
Category : Business & Economics
Languages : en
Pages : 109
Book Description
Online Advertising can be simple and powerful. Since your time is valuable, creating and managing all your ads should be as easy as sipping your morning coffee. Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Outreah Ads. Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions. How well does it work? What kind of engagement do you get? And what can you expect for your hard-earned money? In this eBook , we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences. Currently Facebook remains one of the most important social media platforms to promote your brand on the internet . This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that since Facebook went Social Live but one of the biggest reasons is that it’s not so obvious how Lead generation does helps in marketing role and proven that it actually works. Facebook Lead Ads can be an invaluable tool in growing your list quickly. This ad format allows you to register subscribers in the Facebook environment without your target customer ever having to click out to go to your website. We all know the money is in lead generation …but there's one big obstacle that can keep you from getting that money and that's GROWING the list, but great news! It's easier than you might think once you get a copy of this book . Instant Profits Guide To Facebook Ads Outreach Marketing Success One of the reasons online marketing has been so successful is because it can be so highly targeted if you know enough about your ideal customer to be able to connect with them through your content and ads. Through targeting, you can then grow your marketing list quickly because you will be presenting the right people with the right offer. With this ebook , you will get familiar with ; - How to create the Leading Magnet How to setup a Effective Landing Page Drive traffic to your lead magnet With Facebook Ads Leveraging your existing traffic for rapid growth
Instant Profits Guide to FACEBOOK Marketing Success
Author: Hillary Scholl
Publisher: Estalontech
ISBN: 8828366974
Category : Business & Economics
Languages : en
Pages : 111
Book Description
Instant Profits Guide to Facebook Marketing Success Facebook Marketing is Now Your Most Cost effective Strategy to Reach Out to MILLIONS and connecting to your Global Audience With Facebook Live and Stories features , let it take your business to the next level with the best use of Facebook Facebook has revolutionized social media marketing and now you can showcase your products to the global audience through its proven effective marketing tools with your well planned strategies . Facebook does not recognize any Online geographical boundaries and offers Non- restriction opportunities to connect your product offers easily with your audience on a global scale There is no ROCKET SCIENCE involved in implementing Facebook for your business. It just needs a careful and planned approach. So, get up, and START NOW to see your business grow BIGGER AND BIGGER. Currently Facebook is also actively encouraging videos, memes, and stories rather than written content. In fact, their CEO has predicted that the majority of content on Facebook will be video by the year 2020, putting them head to head with the extremely popular video orientated social media platforms .Thereby comes the New “Stories” feature for both Facebook and Instagram The Story feature boosts to add on as a useful social media tools like Facebook LIVE ,it allows to display a collection of images and short videos, with optional overlays and effects, that a user can add to as they wishes . Users can view a Story in sequence, either waiting out a programmed delay between images or manually advancing to the next, it kicks in a “ Can’t Wait for you anymore” attitude , and somehow makes the audience lingers on with the social accounts staying longer Stories are a good way to produce up to date content and help your brand stand out by capturing your target audience’s attention with images and video. Instagram and Facebook Stories are based on visuals rather than written content and they have a limited-time run of 24 hours. Therefore, it’s important that you learn as much as possible about creating and using these visual Instagram and Facebook stories to drive brand awareness, grow your list, and increase sales. Knowing the advantages, disadvantages, and business benefits related to Facebook can help you make the right choices for your business needs as well as your audience’s needs. With that in mind, let’s take a look at your goals to assist you in planning your marketing strategy Facebook is ever growing and it provide immense benefits for every marketers with all the self justification points as follows ; the ultimate platform that all marketers need to access to exploit on what it can offers;- 2.25 Billion monthly active Facebook users going towards 2019 Forecast that over 2.2 Million businesses would have use Facebook for advertising by 2019 or earlier More than 55 million businesses use Facebook Business Pages nearing 2019 Social media help to influences on M commerce shopping advantages , led by Facebook 72% US Mature audience trends to visit Facebook at least once a month**
Publisher: Estalontech
ISBN: 8828366974
Category : Business & Economics
Languages : en
Pages : 111
Book Description
Instant Profits Guide to Facebook Marketing Success Facebook Marketing is Now Your Most Cost effective Strategy to Reach Out to MILLIONS and connecting to your Global Audience With Facebook Live and Stories features , let it take your business to the next level with the best use of Facebook Facebook has revolutionized social media marketing and now you can showcase your products to the global audience through its proven effective marketing tools with your well planned strategies . Facebook does not recognize any Online geographical boundaries and offers Non- restriction opportunities to connect your product offers easily with your audience on a global scale There is no ROCKET SCIENCE involved in implementing Facebook for your business. It just needs a careful and planned approach. So, get up, and START NOW to see your business grow BIGGER AND BIGGER. Currently Facebook is also actively encouraging videos, memes, and stories rather than written content. In fact, their CEO has predicted that the majority of content on Facebook will be video by the year 2020, putting them head to head with the extremely popular video orientated social media platforms .Thereby comes the New “Stories” feature for both Facebook and Instagram The Story feature boosts to add on as a useful social media tools like Facebook LIVE ,it allows to display a collection of images and short videos, with optional overlays and effects, that a user can add to as they wishes . Users can view a Story in sequence, either waiting out a programmed delay between images or manually advancing to the next, it kicks in a “ Can’t Wait for you anymore” attitude , and somehow makes the audience lingers on with the social accounts staying longer Stories are a good way to produce up to date content and help your brand stand out by capturing your target audience’s attention with images and video. Instagram and Facebook Stories are based on visuals rather than written content and they have a limited-time run of 24 hours. Therefore, it’s important that you learn as much as possible about creating and using these visual Instagram and Facebook stories to drive brand awareness, grow your list, and increase sales. Knowing the advantages, disadvantages, and business benefits related to Facebook can help you make the right choices for your business needs as well as your audience’s needs. With that in mind, let’s take a look at your goals to assist you in planning your marketing strategy Facebook is ever growing and it provide immense benefits for every marketers with all the self justification points as follows ; the ultimate platform that all marketers need to access to exploit on what it can offers;- 2.25 Billion monthly active Facebook users going towards 2019 Forecast that over 2.2 Million businesses would have use Facebook for advertising by 2019 or earlier More than 55 million businesses use Facebook Business Pages nearing 2019 Social media help to influences on M commerce shopping advantages , led by Facebook 72% US Mature audience trends to visit Facebook at least once a month**
2019 Giveaway Marketing Prediction and Social Trends
Author: Laura Maya
Publisher: Estalontech
ISBN: 8829598410
Category : Computers
Languages : en
Pages : 100
Book Description
Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not clairvoyant, but we can usually look at certain current trends and predict which will have staying power. We can also look at emerging technology and how it can be used to further our marketing mission. In this report, we will be looking at what has happened in 2018 and how it will affect 2019,and How 5G will affect and increase connectivity with a variety of devices far beyond smartphones that could mean that hardware such as augmented reality smart glasses and mobile devices , in the spirit of 5G structured readied home could be used more widely . As a result, social media marketing can move away from conventional responsive design, with the goal of creating more participative visual content with some sort of more graphic capabilities to explore and use. . We will also look at the trends in tech, search engines, and technology and automation. Top Trends in 2018 Live video has become increasingly popular. Seeing is believing for a target audience. They also like to feel as though they know the businesses that they are dealing with, and that they are run by real people who are not just out to make money. Looking inside the business and looking into product creation are just a few of the ways to build a relationship with your audience. The Smartphone boom continues, with marketers trying to connect with their prospects in a range of ways, including text and apps. Chatbots are being used more and more to open and maintain a dialogue with customers, and deliver valuable marketing information. Facebook Messenger got a much-needed overhaul and marketing push. It is now a much more convenient tool and a handy chatbot if you set it up correctly to respond to trigger words. Facebook lead ads can be one of the fastest ways to grow your email marketing list - provided that you use attractive images, write a good ad, and automate the process of adding the new names to your list to save time. It's also good for generating leads for Salesforce.com and other customer relations management software. Everyone loves a good story. Using storytelling in marketing offers a structure people are familiar with and leads to satisfied customers getting a vision of living happily ever after. Influencer marketing is growing in popularity as more marketers try to connect with their target audience. Influencers with a large number of active followers could be the gateway to a lot more traffic and profits. Even if you pay the influencer to post your content to their followers, the return on investment can be considerable. Small business owners are catching on to the wonders of remarketing. Facebook pixels are easier than ever to use to track customers from your site and try to convert them from browsers into buyers. Some marketers report a conversion rate as high as 75%. The secret? More customized, varied content, rather than the same messaging they have already seen and acted upon. The most recent Google algorithm (formula) change hit on August 1, 2018. Google states that it was intended to give credit to worthy sites that were not getting as much attention as they deserved. While it still looks like a lot of Wikipedia, there have been some changes in placements. As always, the best way to optimize your content is to write naturally. There will be a couple of changes coming up that will affect sites in 2019, and which are worth paying attention to. Let's look at the landscape for 2019 next.
Publisher: Estalontech
ISBN: 8829598410
Category : Computers
Languages : en
Pages : 100
Book Description
Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not clairvoyant, but we can usually look at certain current trends and predict which will have staying power. We can also look at emerging technology and how it can be used to further our marketing mission. In this report, we will be looking at what has happened in 2018 and how it will affect 2019,and How 5G will affect and increase connectivity with a variety of devices far beyond smartphones that could mean that hardware such as augmented reality smart glasses and mobile devices , in the spirit of 5G structured readied home could be used more widely . As a result, social media marketing can move away from conventional responsive design, with the goal of creating more participative visual content with some sort of more graphic capabilities to explore and use. . We will also look at the trends in tech, search engines, and technology and automation. Top Trends in 2018 Live video has become increasingly popular. Seeing is believing for a target audience. They also like to feel as though they know the businesses that they are dealing with, and that they are run by real people who are not just out to make money. Looking inside the business and looking into product creation are just a few of the ways to build a relationship with your audience. The Smartphone boom continues, with marketers trying to connect with their prospects in a range of ways, including text and apps. Chatbots are being used more and more to open and maintain a dialogue with customers, and deliver valuable marketing information. Facebook Messenger got a much-needed overhaul and marketing push. It is now a much more convenient tool and a handy chatbot if you set it up correctly to respond to trigger words. Facebook lead ads can be one of the fastest ways to grow your email marketing list - provided that you use attractive images, write a good ad, and automate the process of adding the new names to your list to save time. It's also good for generating leads for Salesforce.com and other customer relations management software. Everyone loves a good story. Using storytelling in marketing offers a structure people are familiar with and leads to satisfied customers getting a vision of living happily ever after. Influencer marketing is growing in popularity as more marketers try to connect with their target audience. Influencers with a large number of active followers could be the gateway to a lot more traffic and profits. Even if you pay the influencer to post your content to their followers, the return on investment can be considerable. Small business owners are catching on to the wonders of remarketing. Facebook pixels are easier than ever to use to track customers from your site and try to convert them from browsers into buyers. Some marketers report a conversion rate as high as 75%. The secret? More customized, varied content, rather than the same messaging they have already seen and acted upon. The most recent Google algorithm (formula) change hit on August 1, 2018. Google states that it was intended to give credit to worthy sites that were not getting as much attention as they deserved. While it still looks like a lot of Wikipedia, there have been some changes in placements. As always, the best way to optimize your content is to write naturally. There will be a couple of changes coming up that will affect sites in 2019, and which are worth paying attention to. Let's look at the landscape for 2019 next.
2020 Giveaway Marketing Prediction and Social Trends (Edition, #3)
Author: Laura Maya
Publisher: Estalontech
ISBN: 8835834856
Category : Business & Economics
Languages : en
Pages : 133
Book Description
Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not clairvoyant, but we can usually look at certain current trends and predict which will have staying power. We can also look at emerging technology and how it can be used to further our marketing mission. In this Free report, we will be looking at what happened in 2019 and how it will affect 2020 and how 5G and Artificial Intelligence will affect SEO and Internet marketing in the near future and the effect of increase connectivity using 5 G with a variety of technologies far beyond smartphones that could mean integration of artificial intelligence and machine learning in the spirit of 5G Technology . As a result, social media marketing can move away from conventional responsive design, with the goal of creating more participative visual content with recent advancement in graphic and video capabilities . We will also look at the trends in Webinars , artificial intelligence ,machine learning , search engines, and automation assistance to online marketing Social Live video has become increasingly popular. Seeing is believing for a target audience. They also like to feel as though they know the businesses that they are dealing with, and that they are run by real people who are not just out to make money. Video stories provide confidence with the business owner and looking into product video stories and demonstration are just a few of the ways to build a relationship with your audience. The Smartphone boom continues, with marketers trying to connect with their prospects in a range of ways, including text and apps. Chatbots are being used more and more to open and maintain a dialogue with customers, and deliver valuable marketing information. Facebook Messenger got a much-needed overhaul and marketing push. It is now a much more convenient tool and a handy chatbot if you set it up correctly to respond to trigger words. Facebook lead ads can be one of the fastest ways to grow your email marketing list - provided that you use attractive images, write a good ad, and automate the process of adding the new names to your list to save time. Everyone loves a good story. Using video stories in marketing offers a structure people are familiar with and leads to satisfied customers Influencer marketing is growing in popularity as more marketers try to connect with their target audience. Influencers with a large number of active followers could be the gateway to a lot more traffic and profits. Even if you pay the influencer to post your content to their followers, the return on investment can be considerable. Small business owners are catching on to the wonders of remarketing. Facebook pixels are easier than ever to use to track customers from your site and try to convert them from browsers into buyers. Some marketers report a conversion rate as high as 75%. The secret? More customized, varied content, rather than the same messaging they have already seen and acted upon. The most recent Google algorithm (formula) change hit on August 1, 2018. Google states that it was intended to give credit to worthy sites that were not getting as much attention as they deserved. While it still looks like a lot of Wikipedia, there have been some changes in placements. As always, the best way to optimize your content is to write naturally. There will be a couple of changes coming up that will affect sites in 2019, and which are worth paying attention to. Let's look at the landscape for 2020 next.
Publisher: Estalontech
ISBN: 8835834856
Category : Business & Economics
Languages : en
Pages : 133
Book Description
Almost every marketer wishes they had a crystal ball so they could peer into the future and see what's hot in the coming year. Unfortunately, most of us are not clairvoyant, but we can usually look at certain current trends and predict which will have staying power. We can also look at emerging technology and how it can be used to further our marketing mission. In this Free report, we will be looking at what happened in 2019 and how it will affect 2020 and how 5G and Artificial Intelligence will affect SEO and Internet marketing in the near future and the effect of increase connectivity using 5 G with a variety of technologies far beyond smartphones that could mean integration of artificial intelligence and machine learning in the spirit of 5G Technology . As a result, social media marketing can move away from conventional responsive design, with the goal of creating more participative visual content with recent advancement in graphic and video capabilities . We will also look at the trends in Webinars , artificial intelligence ,machine learning , search engines, and automation assistance to online marketing Social Live video has become increasingly popular. Seeing is believing for a target audience. They also like to feel as though they know the businesses that they are dealing with, and that they are run by real people who are not just out to make money. Video stories provide confidence with the business owner and looking into product video stories and demonstration are just a few of the ways to build a relationship with your audience. The Smartphone boom continues, with marketers trying to connect with their prospects in a range of ways, including text and apps. Chatbots are being used more and more to open and maintain a dialogue with customers, and deliver valuable marketing information. Facebook Messenger got a much-needed overhaul and marketing push. It is now a much more convenient tool and a handy chatbot if you set it up correctly to respond to trigger words. Facebook lead ads can be one of the fastest ways to grow your email marketing list - provided that you use attractive images, write a good ad, and automate the process of adding the new names to your list to save time. Everyone loves a good story. Using video stories in marketing offers a structure people are familiar with and leads to satisfied customers Influencer marketing is growing in popularity as more marketers try to connect with their target audience. Influencers with a large number of active followers could be the gateway to a lot more traffic and profits. Even if you pay the influencer to post your content to their followers, the return on investment can be considerable. Small business owners are catching on to the wonders of remarketing. Facebook pixels are easier than ever to use to track customers from your site and try to convert them from browsers into buyers. Some marketers report a conversion rate as high as 75%. The secret? More customized, varied content, rather than the same messaging they have already seen and acted upon. The most recent Google algorithm (formula) change hit on August 1, 2018. Google states that it was intended to give credit to worthy sites that were not getting as much attention as they deserved. While it still looks like a lot of Wikipedia, there have been some changes in placements. As always, the best way to optimize your content is to write naturally. There will be a couple of changes coming up that will affect sites in 2019, and which are worth paying attention to. Let's look at the landscape for 2020 next.
Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Overdeliver
Author: Brian Kurtz
Publisher: Hay House, Inc
ISBN: 1401956769
Category : Business & Economics
Languages : en
Pages : 314
Book Description
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
Publisher: Hay House, Inc
ISBN: 1401956769
Category : Business & Economics
Languages : en
Pages : 314
Book Description
Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to the state-of-the-art strategies, tactics, and channels of today. Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: The 4 Pillars of Being Extraordinary The 5 Principles of why "Original Source" matters The 7 Characteristics that are present in every world class copywriter Multiple ways to track the metrics that matter in every campaign and every medium, online and offline Why customer service and fulfillment are marketing functions That the most important capital you own has nothing to do with money And much more Whether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal--from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more--so you can succeed wildly, exceed all your expectations, and overdeliver every time.
The Brain Audit
Author: Sean D'Souza
Publisher:
ISBN: 9780473175047
Category : Business & Economics
Languages : en
Pages : 180
Book Description
How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
Publisher:
ISBN: 9780473175047
Category : Business & Economics
Languages : en
Pages : 180
Book Description
How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
Adorno, Foucault and the Critique of the West
Author: Deborah Cook
Publisher: Verso Books
ISBN: 178873081X
Category : Philosophy
Languages : en
Pages : 193
Book Description
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
Publisher: Verso Books
ISBN: 178873081X
Category : Philosophy
Languages : en
Pages : 193
Book Description
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?
The Irresistible Consultant's Guide to Winning Clients
Author: David A. Fields
Publisher: Morgan James Publishing
ISBN: 1683501659
Category : Business & Economics
Languages : en
Pages : 273
Book Description
This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers
Publisher: Morgan James Publishing
ISBN: 1683501659
Category : Business & Economics
Languages : en
Pages : 273
Book Description
This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers
What If It Does Work Out?
Author: Susie Moore
Publisher: Courier Dover Publications
ISBN: 0486816494
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Transform your hobby or talent into a side hustle that will provide you with inspiration, fulfillment, and a fortune. This book is the energetic motivational injection to help you overcome your fears and doubts.
Publisher: Courier Dover Publications
ISBN: 0486816494
Category : Business & Economics
Languages : en
Pages : 196
Book Description
Transform your hobby or talent into a side hustle that will provide you with inspiration, fulfillment, and a fortune. This book is the energetic motivational injection to help you overcome your fears and doubts.