Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 780

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Author: Prof. (Dr.) Shruti V. Joshi
Publisher: Thakur Publication Private Limited
ISBN: 9389863120
Category : Education
Languages : en
Pages : 260

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Book Description
Buy Consumer Behaviour e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.

Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1134

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 108

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LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.

Author: Jonathan Swan
Publisher: Simon and Schuster
ISBN: 1612433731
Category : Humor
Languages : en
Pages : 511

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A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.

Author: Ted Mckeever
Publisher: Image Comics
ISBN:
Category : Comics & Graphic Novels
Languages : en
Pages : 32

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Book Description
Just another typical day for a comic book freelancer. That is, if you'd call being stalked by a creepy werewolf while switching publishers "typical."

Author: Laura R. Oswald
Publisher:
ISBN: 0199657270
Category : Business & Economics
Languages : en
Pages : 206

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Book Description
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.

Author: Great Britain. Steering Group on Chemical Aspects of Food Surveillance
Publisher:
ISBN:
Category : Coffee
Languages : en
Pages : 58

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Book Description
Following indications that soluble coffee being sold in the UK contained non-coffee bean material, the Working Party on Food Authenticity has investigated soluble (instant) coffee sold through retail, catering and vending outlets in the UK. Possible adulterants include coffee plant husks, skins, stems or stalks, added before roasting or other non-coffee bean matter such as maltodextrins which may be added before or after the drying process. This report details the background to the survey, the survey design, its results (15% were considered adulterated) and the follow-up action which has been implemented.

Author: David J. Ramsay
Publisher: Springer Science & Business Media
ISBN: 1447118170
Category : Medical
Languages : en
Pages : 520

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Book Description
At one time or another, everyone has said "I am thirsty". Yet what causes this sensation of thirst? It is obvious that a certain quantity of fluid must be present for the body to function normally. How does a water deficit in the body then influence drinking habits? But supposing the physiological need is met, what about the psychological need or social need? Water is certainly the most necessary fluid; then why do we humans often prefer other beverages, even at great cost of effort or money or health? The subject of thirst and drinking behavior are uniquely discussed in this book. For the first time both the physiological and the psychological aspects of water and beverage consumption are examined in one volume. The many recent developments concerning how a lack of water is signalled physiologically and processed neurally to affect drinking behavior are critically surveyed. Prospects for understanding the cultural and sensory influences on beverage consumption are mapped out. The thirty-one chapters by authorities in the field were all mutually reviewed and revised in the light of precirculated comments and round-table discussions. Together they provide a complete picture of the current state of knowledge on what determines fluid consumption in human beings and animals.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 116

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Book Description
FIELD & STREAM, America’s largest outdoor sports magazine, celebrates the outdoor experience with great stories, compelling photography, and sound advice while honoring the traditions hunters and fishermen have passed down for generations.