Author:
Publisher:
ISBN: 9788418193354
Category :
Languages : en
Pages : 314
Book Description
Instagram en la estrategia de construcción de liderazgo político
Instagram en la estrategia de construcción de liderazgo político
Author: Carles Pont Sorribes
Publisher: Editorial GEDISA
ISBN: 8418193360
Category : Business & Economics
Languages : es
Pages : 205
Book Description
Instagram es la red social que más ha crecido en los últimos años. Su vertiginoso éxito la ha convertido en un escaparate indispensable para líderes y candidatos en todo el mundo. No hay prácticamente estrategias de comunicación política que no contemplen una presencia y una actividad regular en esta plataforma. Por ello, la Cátedra Ideograma – UPF de Comunicación Política y Democracia decidió convocar a académicos y profesionales de diferentes universidades y consultoras de Europa y América Latina y les invitó a reflexionar sobre el papel y el potencial que tiene esta red social en las estrategias de comunicación de quienes nos representan o aspiran a hacerlo.
Publisher: Editorial GEDISA
ISBN: 8418193360
Category : Business & Economics
Languages : es
Pages : 205
Book Description
Instagram es la red social que más ha crecido en los últimos años. Su vertiginoso éxito la ha convertido en un escaparate indispensable para líderes y candidatos en todo el mundo. No hay prácticamente estrategias de comunicación política que no contemplen una presencia y una actividad regular en esta plataforma. Por ello, la Cátedra Ideograma – UPF de Comunicación Política y Democracia decidió convocar a académicos y profesionales de diferentes universidades y consultoras de Europa y América Latina y les invitó a reflexionar sobre el papel y el potencial que tiene esta red social en las estrategias de comunicación de quienes nos representan o aspiran a hacerlo.
Liderazgo político y redes sociales
The Routledge Handbook of Political Communication in Ibero-America
Author: Andreu Casero-Ripollés
Publisher: Taylor & Francis
ISBN: 1040153461
Category : Political Science
Languages : en
Pages : 517
Book Description
The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.
Publisher: Taylor & Francis
ISBN: 1040153461
Category : Political Science
Languages : en
Pages : 517
Book Description
The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.
Visual Political Communication
Author: Anastasia Veneti
Publisher: Springer
ISBN: 3030187292
Category : Political Science
Languages : en
Pages : 294
Book Description
This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.
Publisher: Springer
ISBN: 3030187292
Category : Political Science
Languages : en
Pages : 294
Book Description
This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.
Tweeting to Power
Author: Jason Gainous
Publisher: Oxford University Press, USA
ISBN: 0199965099
Category : Business & Economics
Languages : en
Pages : 207
Book Description
Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.
Publisher: Oxford University Press, USA
ISBN: 0199965099
Category : Business & Economics
Languages : en
Pages : 207
Book Description
Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.
Campaigning Online
Author: Bruce Bimber
Publisher: Oxford University Press
ISBN: 9780198034575
Category : Political Science
Languages : en
Pages : 240
Book Description
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Publisher: Oxford University Press
ISBN: 9780198034575
Category : Political Science
Languages : en
Pages : 240
Book Description
After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Human Systems Engineering and Design III
Author: Waldemar Karwowski
Publisher: Springer Nature
ISBN: 3030582825
Category : Technology & Engineering
Languages : en
Pages : 377
Book Description
This book focuses on novel design and systems engineering approaches, including theories and best practices, for promoting a better integration of people and engineering systems. It covers a range of innovative topics related to: development of human-centered systems; interface design and human-computer interaction; usability and user experience; innovative materials in design and manufacturing; biomechanics and physical rehabilitation, as well as safety engineering and systems complexity. The book, which gathers selected papers presented at the 3rd International Conference on Human Systems Engineering and Design: Future Trends and Applications (IHSED 2020), held on September 22-24, 2020, at Juraj Dobrila University of Pula, in Pula, Croatia, provides researchers and practitioners with a snapshot of the state-of-the-art and current challenges in the field of human systems engineering and design.
Publisher: Springer Nature
ISBN: 3030582825
Category : Technology & Engineering
Languages : en
Pages : 377
Book Description
This book focuses on novel design and systems engineering approaches, including theories and best practices, for promoting a better integration of people and engineering systems. It covers a range of innovative topics related to: development of human-centered systems; interface design and human-computer interaction; usability and user experience; innovative materials in design and manufacturing; biomechanics and physical rehabilitation, as well as safety engineering and systems complexity. The book, which gathers selected papers presented at the 3rd International Conference on Human Systems Engineering and Design: Future Trends and Applications (IHSED 2020), held on September 22-24, 2020, at Juraj Dobrila University of Pula, in Pula, Croatia, provides researchers and practitioners with a snapshot of the state-of-the-art and current challenges in the field of human systems engineering and design.
University and School Collaborations During a Pandemic
Author: Fernando M. Reimers
Publisher: Springer Nature
ISBN: 3030821595
Category : COVID-19 Pandemic, 2020-
Languages : en
Pages : 352
Book Description
Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach
Publisher: Springer Nature
ISBN: 3030821595
Category : COVID-19 Pandemic, 2020-
Languages : en
Pages : 352
Book Description
Based on twenty case studies of universities worldwide, and on a survey administered to leaders in 101 universities, this open access book shows that, amidst the significant challenges caused by the COVID-19 pandemic, universities found ways to engage with schools to support them in sustaining educational opportunity. In doing so, they generated considerable innovation, which reinforced the integration of the research and outreach functions of the university. The evidence suggests that universities are indeed open systems, in interaction with their environment, able to discover changes that can influence them and to change in response to those changes. They are also able, in the success of their efforts to mitigate the educational impact of the pandemic, to create better futures, as the result of the innovations they can generate. This challenges the view of universities as "ivory towers" being isolated from the surrounding environment and detached from local problems. As they reached out to schools, universities not only generated clear and valuable innovations to sustain educational opportunity and to improve it, this process also contributed to transform internal university processes in ways that enhanced their own ability to deliver on the third mission of outreach
The Gospel of Life
Author: Pope John Paul II
Publisher: Random House Incorporated
ISBN: 9780679758648
Category : Religion
Languages : en
Pages : 228
Book Description
Publisher: Random House Incorporated
ISBN: 9780679758648
Category : Religion
Languages : en
Pages : 228
Book Description