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Author: Michael E. Smith Publisher: Kogan Page Publishers ISBN: 1398601012 Category : Business & Economics Languages : en Pages : 233
Book Description
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases. These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.
Author: Michael E. Smith Publisher: Kogan Page Publishers ISBN: 1398601012 Category : Business & Economics Languages : en Pages : 233
Book Description
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases. These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.
Author: Kira Gould Publisher: Ecotone Publishing ISBN: 9780974903378 Category : Architecture Languages : en Pages : 264
Book Description
Exploring a variety of topics ranging from communities to buildings to product design, this book explains how the sustainable design field is influenced by women and women's ways of working. It explains the often overlooked roles women have played as key catalysts in sustainability.
Author: Green Matters Publisher: Rock Point Gift & Stationery ISBN: 1631067206 Category : House & Home Languages : en Pages : 163
Book Description
Who says living a green lifestyle has to be a chore? Part reference, part lifestyle—with a dash of inspiration—Green Living is full of approachable, accessible, and easily implemented strategies to quickly and easily bring sustainability into all areas of your life and home.
Author: Petra Molthan-Hill Publisher: Taylor & Francis ISBN: 1000901890 Category : Business & Economics Languages : en Pages : 620
Book Description
Sustainable Management: A Complete Guide for Faculty and Students is both a textbook for students, as well as a teaching guide for educators. With a full introduction to sustainable management, the book covers a wide range of subject areas relevant to business and management students. It enables faculty to incorporate sustainability and climate solutions into their modules, and is also very accessible for self-directed studies. This third edition features fully updated chapters on how to integrate the Sustainable Development Goals into key disciplines in business, including economics, operations, marketing, HR, strategy, and financial reporting. We also cover topics such as corporate peacemaking, greenhouse gas management and crowdsourcing. The book offers a new chapter on how to integrate climate solutions and climate change mitigation education into business and management schools, as well as many ideas in each chapter on how to do so. The chapter on employability and sustainability was fully redesigned adding new resources, which can be used in any educational establishment. Educators in business schools and trainers in organisations will find short readymade seminars/workshops and a wide array of learning resources supported by a companion website.
Author: Andreas Rasche Publisher: Cambridge University Press ISBN: 1009121081 Category : Business & Economics Languages : en Pages : 667
Book Description
This introductory textbook explores key issues and recent discussions within the field of corporate sustainability and social responsibility, through theoretical and practical perspectives. Written by an international team of experts, the chapters introduce the actors and corporate processes that shape firms' management of environmental, social and governance (ESG) issues. Spanning strategy, communication, changing regulation and governance, the book grapples with critical issues such as anti-corruption, labour rights and climate change, balancing incisive critique with suggestions for meaningful change. This analysis, supported by study questions and further learning resources in each chapter, equips students to tackle sustainability challenges effectively in their future work. A regularly updated companion website provides adaptable lecture slides and case studies with discussion questions for instructors. This is an essential text for undergraduate and postgraduate courses on corporate sustainability, CSR and business ethics, and is also relevant to political science, international relations and communications.
Author: Georgina Wilson-Powell Publisher: Penguin ISBN: 0744041058 Category : Self-Help Languages : en Pages : 326
Book Description
Find clarity on everyday green-living dilemmas to maximize your sustainability Are paper bags always more environmentally friendly than plastic? How much better for the planet are electric cars? What saves more water - using the dishwasher or washing up by hand? We all want to do the right thing for the planet, but with so many factors at play, it can be difficult to work out which is the greenest way. With answers to more than 140 everyday green-living questions, Is It Really Green? cuts through the confusion and gives you the facts. Get to the heart of each eco-conundrum, interrogate your instincts, and make informed decisions to reduce your ecological footprint.
Author: Sigmund A. Wagner Publisher: Psychology Press ISBN: 9780415316194 Category : Business & Economics Languages : en Pages : 308
Book Description
Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examine basic aspects of the workings of the human mind.
Author: Rebecca Prince-Ruiz Publisher: Columbia University Press ISBN: 0231552726 Category : Nature Languages : en Pages : 365
Book Description
In July 2011, Rebecca Prince-Ruiz challenged herself to go plastic free for the whole month. Starting with a small group of people in the city of Perth, the Plastic Free July movement has grown into a 250-million strong community across 177 countries, empowering people to reduce single-use plastic consumption and create a cleaner future. This book explores how one of the world’s leading environmental campaigns took off and shares lessons from its success. From narrating marine-debris research expeditions to tracking what actually happens to our waste to sharing insights from behavioral research, it speaks to the massive scale of the plastic waste problem and how we can tackle it together. Interweaving interviews from participants, activists, and experts, Plastic Free tells the inspiring story of how ordinary people have created change in their homes, communities, workplaces, schools, businesses, and beyond. It is easy to feel overwhelmed in the face of global environmental problems and wonder what difference our own actions could possibly make. Plastic Free offers hope for the future through the stories of those who have taken on what looked like an insurmountable challenge and succeeded in innovative and practical ways, one step—and one piece of plastic—at a time.
Author: Franck Cochoy Publisher: Taylor & Francis ISBN: 1317299353 Category : Business & Economics Languages : en Pages : 271
Book Description
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media’s impact on ethical consumption. Digitalizing Consumption makes an important contribution to practice-based approaches to consumption, particularly the use of market devices in consumers’ everyday consumer life, and will be of interest to scholars of marketing, cultural studies, consumer research, organization and management.
Author: Mark Starik Publisher: Edward Elgar Publishing ISBN: 1802202455 Category : Business & Economics Languages : en Pages : 339
Book Description
The Handbook of Multi-Level Climate Actions emphasizes the need for significant climate action by every capable person on the planet at multiple levels of human experience and society. This includes individuals/households, formal and informal groups, organizations/communities, from local to global, and all levels of businesses, governments, and nonprofit organizations. It highlights the many ways that our species can meet the climate crisis and how entities at every level of human experience are, could be, and should be developing and implementing climate solutions, including those advancing energy efficiency, renewable energy utilization, and nature’s ability to sequester carbon.
Author: Michael E. Smith
Author: Michael E. Smith
Author: Kira Gould
Author: Green Matters
Author: Petra Molthan-Hill
Author: Andreas Rasche
Author: Georgina Wilson-Powell
Author: Sigmund A. Wagner
Author: Rebecca Prince-Ruiz
Author: Franck Cochoy
Author: Mark Starik