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Author: Matthew Harrison Publisher: Kogan Page Publishers ISBN: 0749475862 Category : Business & Economics Languages : en Pages : 400
Book Description
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Author: Matthew Harrison Publisher: Kogan Page Publishers ISBN: 0749475862 Category : Business & Economics Languages : en Pages : 400
Book Description
Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.
Author: Shannon T. Bischoff Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110527014 Category : Language Arts & Disciplines Languages : en Pages : 350
Book Description
Free Access in January 2019 There has been an increasing interest in the emerging subfield within linguistics and anthropology often referred to as community-based research (Himmelmann 1998, Rice 2010, Crippen and Robinson 2013, among others). This volume brings together perspectives from academics, community members, and those that find themselves in both academia and the community. The volume begins with a working definition of the notions of community-based research as a practice and illustrates how such notions shifted, without abandoning the outlined tenets within the working definition, as the chapters developed to include notions of community-based research as a tool and ideology as well as an orientation. Each of the 17 chapters represents a case-study with the first five including discussions of broader issues and theoretical perspectives while exploring community-based research as an emerging subfield within linguistics. The case-studies comprise work from the Americas, Australia, India, Europe, and Africa. The goal of the volume is to build on the emerging literature and practices in the field to arrive at a better understanding of how community-based research is theorized and practiced in a variety of environments, communities, and cultures.
Author: Margaret M Clark Publisher: Routledge ISBN: 1317286219 Category : Education Languages : en Pages : 211
Book Description
Winner of the prestigious UK Literacy Association Academic Book Award for 2015 in its original edition, this fully revised edition of Learning to be Literate uniquely analyses research into literacy from the 1960s through to 2015 with some surprising conclusions. Margaret Clark explores the argument that young children growing up in a literate environment are forming hypotheses about the print around them, including environmental print, television, computer games and mobile phones. In a class where no child can yet read there is a wide range of understanding with regards to concepts of print and the critical features of written language. While to any literate adult, the relationship between spoken and written language may be obvious, young children have to be helped to discover it. This persuasive argument demonstrates the value of research in order to make informed policy decisions about children’s literacy development. Accessible and succinct, Professor Clark’s writing brings into sharp focus the processes involved in becoming literate. The effect on practice of many recent government policies she claims run counter to these insights. The key five thematic sections are backed up with case studies throughout and include: Insights from Literacy Research: 1960s to 1980s Young Literacy Learners: how we can help them Curriculum Developments and Literacy Policies, 1988 to 1997: a comparison between England and Scotland Synthetic Phonics and Literacy Learning: government policy in England 2006 to 2015 Interpretations of Literacy in the Twenty-first Century
Author: S. Mercer Publisher: Springer ISBN: 1137032820 Category : Education Languages : en Pages : 375
Book Description
Offering a timely snapshot of current theory and research in the field of psychology in foreign language learning, this book is accessible to both specialists and non-specialists. Each chapter focuses on a different psychological construct and provides an overview of current thinking in the area drawing on insights from educational psychology.
Author: National Research Council Publisher: National Academies Press ISBN: 0309070368 Category : Education Languages : en Pages : 386
Book Description
First released in the Spring of 1999, How People Learn has been expanded to show how the theories and insights from the original book can translate into actions and practice, now making a real connection between classroom activities and learning behavior. This edition includes far-reaching suggestions for research that could increase the impact that classroom teaching has on actual learning. Like the original edition, this book offers exciting new research about the mind and the brain that provides answers to a number of compelling questions. When do infants begin to learn? How do experts learn and how is this different from non-experts? What can teachers and schools do-with curricula, classroom settings, and teaching methodsâ€"to help children learn most effectively? New evidence from many branches of science has significantly added to our understanding of what it means to know, from the neural processes that occur during learning to the influence of culture on what people see and absorb. How People Learn examines these findings and their implications for what we teach, how we teach it, and how we assess what our children learn. The book uses exemplary teaching to illustrate how approaches based on what we now know result in in-depth learning. This new knowledge calls into question concepts and practices firmly entrenched in our current education system. Topics include: How learning actually changes the physical structure of the brain. How existing knowledge affects what people notice and how they learn. What the thought processes of experts tell us about how to teach. The amazing learning potential of infants. The relationship of classroom learning and everyday settings of community and workplace. Learning needs and opportunities for teachers. A realistic look at the role of technology in education.
Author: Cathy Little Publisher: Taylor & Francis ISBN: 1317279735 Category : Education Languages : en Pages : 184
Book Description
Drawing together contributions from experts at the forefront of research in the field, Supporting Social Inclusion for Students with Autism Spectrum Disorders demonstrates that social inclusion is a defining feature of successful education of students with a spectrum disorder. Divided into three parts, this book begins by proposing a contemporary and operational definition of social inclusion that will help facilitate active engagement by all stakeholders involved in supporting social inclusion within educational settings. The relationship between well-developed social skills and positive social outcomes is also explored, and subsequent chapters explicate and contextualize social inclusion across a range of educational settings. The final chapters present case studies and viewpoints from stakeholders central to the successful social inclusion of students with the disorder. Through discussion of its findings, this book provides the reader with a deep understanding of social inclusion and confirms its importance in facilitating positive educational outcomes for students with Autism Spectrum Disorder. A unique contribution to the field, this book will be of key interest to postgraduates, researchers and academics in the area of inclusive education and Autism Spectrum Disorder. It will also appeal to those who research, study and work in the areas of special and inclusive education, and developmental psychology.
Author: Vasilikie (Vicky) Demos Publisher: Emerald Publishing Limited ISBN: 9781838673840 Category : Social Science Languages : en Pages : 0
Book Description
In Gender and Practice: Insights from the Field, twelve chapters contribute to the creation of an accessible body of knowledge that looks to provide gender practitioners with examples of what works, and what doesn't, in the attainment of gender equality.
Author: Florian Schupp Publisher: Springer Nature ISBN: 3030435024 Category : Business & Economics Languages : en Pages : 326
Book Description
This book was created in the spirit of learning from nature in the field of professional purchasing. It describes real-world purchasing problems faced by companies as well as individuals and presents natural hands-on solutions that apply scientific approaches. The book answers what the core of purchasing could be, the inner structure of it or in other words the natural way. Nature masters effectiveness based on immanent laws and ensures efficiency by best results for minimal invest. Especially in complex and ambiguous situations, purchasers benefit from this book by understanding the broader context with the help of recent scientific research. Focusing on the problems that purchasers face in managerial practice rather than oversimplified generalizations, the book features step-by-step explanations, allowing readers to find tailored solutions to address challenges in key purchasing areas. The book was written in collaboration and with the help of experts in purchasing and logistics, biology, law and economics, human resource development, media and sports, and merges perspectives from theory and practice to provide natural strategies for purchasers.
Author: Hilary Hughes Publisher: Springer ISBN: 9811360928 Category : Education Languages : en Pages : 287
Book Description
This book introduces a new wellbeing dimension to the theory and practice of learning space design for early childhood and school contexts. It highlights vital, yet generally overlooked relationships between the learning environment and student learning and wellbeing, and reveals the potential of participatory, values-based design approaches to create learning spaces that respond to contemporary learners’ needs. Focusing on three main themes it explores conceptual understandings of learning spaces and wellbeing; students’ lived experience and needs of learning spaces; and the development of a new theory and its practical application to the design of learning spaces that enhance student wellbeing. It examines these complex and interwoven topics through various theoretical lenses and provides an extensive, current literature review that connects learning environment design and learner wellbeing in a wide range of educational settings from early years to secondary school. Offering transferable approaches and a new theoretical model of wellbeing as flourishing to support the design of innovative learning environments, this book is of interest to researchers, tertiary educators and students in the education and design fields, as well as school administrators and facility managers, teachers, architects and designers.
Author: Matthew Harrison
Author: Matthew Harrison
Author: Shannon T. Bischoff
Author: Margaret M Clark
Author: S. Mercer
Author: National Research Council
Author: Cathy Little
Author: Vasilikie (Vicky) Demos
Author: Merlin Stone
Author: Florian Schupp
Author: Hilary Hughes