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Author: Catharine Fishel Publisher: Simon and Schuster ISBN: 1621531171 Category : Design Languages : en Pages : 327
Book Description
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
Author: Catharine Fishel Publisher: Simon and Schuster ISBN: 1621531171 Category : Design Languages : en Pages : 327
Book Description
Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Six sections discuss the entire cycle of business ownership, including goal setting, finding the right management style, cooperating with employees, triggering growth, rethinking one's business in the face of major changes, and even whether to stay with the business or move on. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
Author: Steven Heller Publisher: Skyhorse Publishing Inc. ISBN: 1581153864 Category : Art Languages : en Pages : 241
Book Description
"This practical guide examines the business of illustration from two different perspectives: the illustrator's (Marshall Arisman) and the art director's (Steven Heller)." "The authors also provide insightful interviews with professional illustrators, art directors, and art buyers from various industries. With its narrative format and informative sidebars, this book provides the insights and inspiration that every illustrator - experienced or just starting out - needs to succeed."--BOOK JACKET.
Author: Linda Cooper Bowen Publisher: John Wiley & Sons ISBN: 9780471293149 Category : Architecture Languages : en Pages : 224
Book Description
You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.
Author: Tess McCabe Publisher: Creative Minds Publishing Pty Limited ISBN: 9780994627353 Category : Design Languages : en Pages : 100
Book Description
Graphic Design Speak explains in layperson's terms some common areas of graphic design technology and terminology that can cause confusion to non-designers. In a conversational tone, this is a must-have guide whether you're DIYing your design, working with a professional, or a combination of both.
Author: Marc English Publisher: Rockport Pub ISBN: 9781564966803 Category : Art Languages : en Pages : 144
Book Description
Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.
Author: Steven Heller Publisher: ISBN: 9780500288849 Category : Artists' preparatory studies Languages : en Pages : 0
Book Description
Publisher's description: In this ambitious publication, some one hundred of the world's leading graphic designers and illustrators open up their private sketchbooks to offer a privileged glimpse into their creative process.
Author: Tad Crawford Publisher: Allworth ISBN: 9781581155099 Category : Design Languages : en Pages : 336
Book Description
"Provides definitive guidelines on all aspects of the graphic design business."—FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics; green design; potential repercussions of legislation on Orphan Works; protection of fonts and software; managing creative people; using professional help such as lawyers; and much more. Each in-depth chapter, covering such topics as professional relationships, fees, contracts, managing large projects, copyright and trademark issues, electronic uses, and more, has been written by an authority in the field. The newly revised AIGA Standard Form for Design Services is included for the convenience of readers, along with a complete resources section. No designer should do business without this comprehensive, authoritative book. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Catharine Fishel
Author: Catharine Fishel
Author: Ed Gold
Author: Lawrence J. Daniels
Author: 
Author: Steven Heller
Author: Linda Cooper Bowen
Author: Tess McCabe
Author: Marc English
Author: Steven Heller
Author: Tad Crawford