Innovative Marketing Opportunities for Small Farmers PDF Download

Author:
Publisher:
ISBN:
Category : African American farmers
Languages : en
Pages : 64

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Author:
Publisher: DIANE Publishing
ISBN: 1428907122
Category : African American farmers
Languages : en
Pages : 61

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Author: James I. Grieshop
Publisher: University of California, Agriculture and Natural Resources
ISBN: 9781879906297
Category : Technology & Engineering
Languages : en
Pages : 84

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Book Description
This practical publication gives farmers, Extension advisors, agents, teachers, farm suppliers, and community and environmental activists a way to teach real-world sustainable farming techniques and to encourage a broad information exchange among those involved in sustainable agriculture research.

Author: Jean-Martin Fortier
Publisher: New Society Publishers
ISBN: 0865717656
Category : Technology & Engineering
Languages : en
Pages : 243

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Book Description
Grow better not bigger with proven low-tech, human-scale, biointensive farming methods

Author: Dr. Kamal Gupta
Publisher:
ISBN:
Category :
Languages : en
Pages : 359

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Book Description
Inaugural AddressInnovative Marketing Strategies -Rural PerspectivesBalancing Commercial Goal andCorporate Social ResponsibilityInnovative Marketing Strategy:Challenges & Opportunities(Background Material of theSeminar)Evolution in Agricultural Marketingin India Rural Marketing and Farmer's ClubsTea Marketing is no more aFashionable Slogan in India Value Chain Finance in Agriculture:Business Opportunities for FinancialInstitutions Innovative Marketing Mix Strategies- A Rural Perspective Retail Marketing From Farm-To-Fork- SomeChallenges Down to Earth innovation: Thekey to success in Rural Mark.

Author: Jason McClure
Publisher:
ISBN: 9781661166939
Category :
Languages : en
Pages : 300

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Book Description
Farm business literature is full of memoirs offering entertaining stories with some basic cattle or produce advice but no real substance for the reader. Big Ideas, Small Farm is not another feel good farm memoir devoid of authentic advice, hope, or insights. This book is different; it is about results. Big Ideas, Small Farm is about growing small farm profitability. This book is part self-help and part marketing strategies because marketing tips and theories are effective when the people implementing them believe in them. Small farm marketing is a mindset as much as it is a practice. This mindset requires believing big ideas create big results. Effective marketing turns small farms into sustainable businesses. Small farms are declining. This is not new; there are several reasons for this decline with plenty of blame to go around. Reciting those reasons will not reverse the trend; placing blame on other people, groups, or organizations is not going to grow your farm. The good news is there are successful small farms, and your farm can one, too. The key is developing an effective marketing strategy that builds on quality products that enhance the customer's experience while creating value. Big Ideas, Small Farm is for the people who want to grow small farms into highly profitable businesses. This book includes 39 broad strategies broken down into 376 best practices that will turn any farm dream into a business reality. Too many farm business books are written by farming aristocrats who inherited their success and whose greatest claim is to be a fourth or fifth generation farmer. While there is nothing wrong with inheriting a farm, building a farm business requires different skills, expertise, and ways of thinking. The author, Jason McClure, was forced off the family farm due to economic, social, and family pressures. He spent 20 years trying to get back to rural America. He knows firsthand the pain of loss, being disconnected from the land, and what it takes to build a successful business. To get back to rural America Jason earned a business degree, Masters in Communication, MBA, and a graduate certificate in Applied Statistics. He has broad interests and has earned certificates in various fields such as culinary arts, real estate, and HVAC. He has had successful and unsuccessful entrepreneurial adventures and worked in leadership positions in corporate America. Jason believes in the economic power of rural America, homesteads, and urban gardens. He left the corporate world to build a legacy in the Ozarks. He and his wife and children are doing their part to make rural America more economically viable by owning, operating, and building Ozark Family Farm. The ideas, techniques, and strategies included in this book are the foundation of his farm business.

Author: Myrna Greenfield
Publisher: Savvy Press
ISBN: 1939113628
Category : Business & Economics
Languages : en
Pages : 305

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Book Description
A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.

Author: Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
ISBN: 925109327X
Category : Technology & Engineering
Languages : en
Pages : 390

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Book Description
Between 2013 and 2015, the Food and Agriculture Organization of the United Nations (FAO) and the French National Institute for Agricultural Research (INRA) undertook a survey of innovative approaches that enable markets to act as incentives in the transition towards sustainable agriculture in developing countries. Through a competitive selection process, 15 cases from around the world provide insights into how small-scale initiatives that use sustainable production practices are supported by market demand, and create innovations in the institutions that govern sustainable practices and market exchanges. These cases respond to both local and distant consumers’ concerns about the quality of the food that they eat. The book evidences that the initiatives rely upon social values (e.g. trustworthiness, health [nutrition and food safety], food sovereignty, promotion of youth and rural development, farmer and community livelihoods) to adapt sustainable practices to local contexts, while creating new market outlets for food products. Specifically, private sector and civil society actors are leading partnerships with the public sector to build market infrastructure, integrate sustainable agriculture into private and public education and extension programmes, and ensure the exchange of transparent information about market opportunities. The results are: (i) system innovations that allow new rules for marketing and assuring the sustainable qualities of products; (ii) new forms of organization that permit actors to play multiple roles in the food system (e.g. farmer and auditor, farmer and researcher, consumer and auditor, consumer and intermediary); (iii) new forms of market exchange, such as box schemes, university kiosks, public procurement or systems of seed exchanges; and (iv) new technologies for sustainable agriculture (e.g. effective micro-organisms, biopesticides and soil analysis techniques). The public sector plays a key role in providing legitimate political and physical spaces for multiple actors to jointly create and share sustainable agricultural knowledge, practices and products.

Author: Devaux, A.
Publisher: International Potato Center
ISBN: 9290604107
Category :
Languages : en
Pages : 444

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Author: Estelle Biénabe
Publisher: Routledge
ISBN: 1317070380
Category : Science
Languages : en
Pages : 223

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Book Description
The rapid changes taking place in the structure and governance of national and regional agri-food markets in developing countries seriously affect the ability of agriculture, especially small-scale agriculture, to contribute to economic growth and sustainable development. Reconnecting Markets is the second volume of case examples from the Regoverning Markets programme (2005-2008). It focuses on the keys to inclusion of small-scale farmers and rural SMEs into dynamic national and regional markets. The cases document specific arrangements that appear to have played a positive role in supporting greater inclusion, such as public policies and business initiatives, collective action by farmers and support from development agencies.