Author: Publisher:
ISBN:
Category : Agricultural administration
Languages : en
Pages : 23
Book Description
Innovative Agricultural Marketing Program
Author: Publisher:
ISBN:
Category : Agricultural administration
Languages : en
Pages : 23
Book Description
Introduction to Agricultural Marketing
Author: Robert E. BransonPublisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 550
Book Description
Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.
Innovative Agricultural Marketing Program
Author: Publisher:
ISBN:
Category : Agricultural administration
Languages : en
Pages : 2
Book Description
New Methods and Tools for Improving Agricultural Marketing
Author: The States' Role in Agricultural Marketing
Author: Lisa Ann McLemorePublisher:
ISBN:
Category : Agriculture and state
Languages : en
Pages : 20
Book Description
US Programs Affecting Food and Agricultural Marketing
Author: Walter J. ArmbrusterPublisher: Springer Science & Business Media
ISBN: 1461449308
Category : Business & Economics
Languages : en
Pages : 541
Book Description
This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.
Innovative Marketing Opportunities for Small Farmers: Local Schools as Customers
Author: Publisher: DIANE Publishing
ISBN: 1428907122
Category : African American farmers
Languages : en
Pages : 61
Book Description
Innovative Marketing Opportunities for Small Farmers
Author: Publisher:
ISBN:
Category : African American farmers
Languages : en
Pages : 64
Book Description
Innovative Agricultural Marketing Program
Author: Marketing Your Farm
Author: Myrna GreenfieldPublisher: Savvy Press
ISBN: 1939113628
Category : Business & Economics
Languages : en
Pages : 305
Book Description
A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.