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Author: Yanru Chen Publisher: Springer Nature ISBN: 981158415X Category : Language Arts & Disciplines Languages : en Pages : 211
Book Description
This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of people’s daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations. Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter—how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.
Author: Yanru Chen Publisher: Springer Nature ISBN: 981158415X Category : Language Arts & Disciplines Languages : en Pages : 211
Book Description
This book offers a novel approach to innovations in theories of communication and social development. It proposes that "the man is the message". It argues that communication is woven into the fabric of people’s daily lives, and a scholar with a keen eye, an open heart and an inquiring mind should be able to capture the ubiquitous phenomena of communication and turn them into theoretical observations and even innovations. Although most of the propositions in this book cannot be tested empirically, at least for now, owing to the limitations inherent in current research methods, they complement the empirical studies of communication based on measurement.With due understanding that Western social sciences, including communication studies, focus on analytical thinking and the fine division of disciplines, this book takes a more synthetic approach to analyzing communication, often integrating and contextualizing its various factors and channels and categories in analysis and writing. Providing a holistic picture of communication that features the crux of the matter—how to reach and capture the heart and soul of people without any attempt to manipulate their minds, it is more humanistic than many other books on communication studies. Although much of the thinking in the book is seemingly Chinese, it nevertheless has a universal appeal.
Author: Arvind Singhal Publisher: SAGE ISBN: 9780761934776 Category : Language Arts & Disciplines Languages : en Pages : 264
Book Description
This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.
Author: Arun Vishwanath Publisher: Peter Lang Incorporated, International Academic Publishers ISBN: 9781433110832 Category : Communication Languages : en Pages : 0
Book Description
"This book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo."--Publisher.
Author: Don W. Stacks Publisher: Routledge ISBN: 1135591660 Category : Language Arts & Disciplines Languages : en Pages : 592
Book Description
This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer samples in the form of hypothetical studies, published studies, or unpublished research, showing how theory and research are integrated in their particular fields. The book will appeal to graduate students and faculty members who want a thorough overview of not only the field, but also sample research stemming from its various component parts.
Author: Richard L. West Publisher: McGraw-Hill Humanities, Social Sciences & World Languages ISBN: 9780767430340 Category : Communication Languages : en Pages : 0
Book Description
This work introduces communication to students who may have little background in communication theory. It aims to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic in their thinking about theory.
Author: Lluís Mas-Manchón Publisher: Routledge ISBN: 1000198278 Category : Business & Economics Languages : en Pages : 179
Book Description
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics
Author: Larry D. Browning Publisher: Routledge ISBN: 1135889449 Category : Computers Languages : en Pages : 303
Book Description
The stories in this book introduce readers to individuals talking about how they communicate today via information ad communication technologies (ICTs) in business or organizational contexts. The theories, presented in accessible language, illuminate the implicit patterns in these stories.
Author: Betsy Campbell Publisher: Routledge ISBN: 1351017691 Category : Business & Economics Languages : en Pages : 174
Book Description
This book explores intra-team interaction in workplace settings devoted to technological breakthroughs and innovative entrepreneurship. The first set of studies to investigate these economically important institutions through the lens of talk-at-work, this book begins by discussing the ethnomethodological traditions of Conversation Analysis and institutional interaction and linking them to innovation and entrepreneurship. The book offers rich and detailed empirical accounts of teams talking new technologies and new ventures into being. By focusing on the observable language of teams in action, the book reveals the situated practices that teams use to enact their work, including the means by which team members verbally grapple with the uncertainties inherent in doing work in uncharted domains. The book presents important findings about the conversational accomplishment of work and demonstrates the value of examining the practices of teams in action. A valuable contribution to studies of talk-in-interaction, as well as entrepreneurship-as-practice, this book can help to bridge the gap between scholarly investigations and the practical experiences of entrepreneurs. The author closes by considering the ways that practice-based studies of entrepreneurial work can improve issues of diversity and inclusion within the entrepreneurial ecosystem. This book is intended to serve as an invaluable sourcebook for scholars and students interested in innovation, entrepreneurship, and organizations as well as those focused on applied Conversation Analysis. The book’s insights are presented in a richly detailed manner while remaining accessible to readers who are new to the methodologies and activity contexts.
Author: Yanru Chen
Author: Yanru Chen
Author: Rebecca M. L. Curnalia
Author: Arvind Singhal
Author: Arun Vishwanath
Author: Don W. Stacks
Author: Diane Dormant
Author: Richard L. West
Author: Lluís Mas-Manchón
Author: Larry D. Browning
Author: Betsy Campbell