Author: Charles Nehme
Publisher: Charles Nehme
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 118
Book Description
Air conditioning technology has evolved significantly since its inception over a century ago. From the first basic systems designed to provide relief from heat, air conditioning has now become an integral part of our daily lives, shaping how we work, live, and interact with our environments. "Innovations in Air Conditioning: Cutting-Edge Technologies" explores the latest advancements that are redefining this essential technology, focusing on sustainability, efficiency, and enhanced user comfort. This book is a comprehensive guide to the most recent innovations in the field of air conditioning. It delves into a variety of groundbreaking technologies that are set to transform the industry, such as advanced refrigerants, smart HVAC systems, and energy-efficient designs. The chapters provide in-depth analyses of these technologies, discussing their development, implementation, and potential future impacts. One of the key themes of this book is sustainability. As global concerns about climate change and environmental impact intensify, the air conditioning industry is under increasing pressure to reduce its carbon footprint. This book examines how new technologies are addressing these concerns, from the development of eco-friendly refrigerants to systems that integrate with renewable energy sources. Energy efficiency is another critical focus. Traditional air conditioning systems are notorious for their high energy consumption. The book highlights innovative solutions that enhance efficiency, such as variable refrigerant flow systems, advanced heat exchangers, and the integration of artificial intelligence to optimize system performance. User comfort has also seen significant advancements. Modern air conditioning systems are now equipped with smart controls and sensors that create personalized environments, ensuring optimal comfort for users. The book explores these user-centric innovations, including adaptive systems that learn user preferences and respond in real-time to changing conditions. "Innovations in Air Conditioning: Cutting-Edge Technologies" is intended for a wide audience, including engineers, designers, policymakers, and anyone with an interest in the future of air conditioning. By providing a detailed overview of the latest technologies and their implications, this book aims to inspire further innovation and encourage the adoption of more sustainable and efficient practices in the industry. We hope this book serves as a valuable resource for understanding the dynamic landscape of air conditioning technology and inspires continued progress towards a more comfortable and sustainable future.
Innovations in Air Conditioning: Cutting-Edge Technologies
Author: Charles Nehme
Publisher: Charles Nehme
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 118
Book Description
Air conditioning technology has evolved significantly since its inception over a century ago. From the first basic systems designed to provide relief from heat, air conditioning has now become an integral part of our daily lives, shaping how we work, live, and interact with our environments. "Innovations in Air Conditioning: Cutting-Edge Technologies" explores the latest advancements that are redefining this essential technology, focusing on sustainability, efficiency, and enhanced user comfort. This book is a comprehensive guide to the most recent innovations in the field of air conditioning. It delves into a variety of groundbreaking technologies that are set to transform the industry, such as advanced refrigerants, smart HVAC systems, and energy-efficient designs. The chapters provide in-depth analyses of these technologies, discussing their development, implementation, and potential future impacts. One of the key themes of this book is sustainability. As global concerns about climate change and environmental impact intensify, the air conditioning industry is under increasing pressure to reduce its carbon footprint. This book examines how new technologies are addressing these concerns, from the development of eco-friendly refrigerants to systems that integrate with renewable energy sources. Energy efficiency is another critical focus. Traditional air conditioning systems are notorious for their high energy consumption. The book highlights innovative solutions that enhance efficiency, such as variable refrigerant flow systems, advanced heat exchangers, and the integration of artificial intelligence to optimize system performance. User comfort has also seen significant advancements. Modern air conditioning systems are now equipped with smart controls and sensors that create personalized environments, ensuring optimal comfort for users. The book explores these user-centric innovations, including adaptive systems that learn user preferences and respond in real-time to changing conditions. "Innovations in Air Conditioning: Cutting-Edge Technologies" is intended for a wide audience, including engineers, designers, policymakers, and anyone with an interest in the future of air conditioning. By providing a detailed overview of the latest technologies and their implications, this book aims to inspire further innovation and encourage the adoption of more sustainable and efficient practices in the industry. We hope this book serves as a valuable resource for understanding the dynamic landscape of air conditioning technology and inspires continued progress towards a more comfortable and sustainable future.
Publisher: Charles Nehme
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 118
Book Description
Air conditioning technology has evolved significantly since its inception over a century ago. From the first basic systems designed to provide relief from heat, air conditioning has now become an integral part of our daily lives, shaping how we work, live, and interact with our environments. "Innovations in Air Conditioning: Cutting-Edge Technologies" explores the latest advancements that are redefining this essential technology, focusing on sustainability, efficiency, and enhanced user comfort. This book is a comprehensive guide to the most recent innovations in the field of air conditioning. It delves into a variety of groundbreaking technologies that are set to transform the industry, such as advanced refrigerants, smart HVAC systems, and energy-efficient designs. The chapters provide in-depth analyses of these technologies, discussing their development, implementation, and potential future impacts. One of the key themes of this book is sustainability. As global concerns about climate change and environmental impact intensify, the air conditioning industry is under increasing pressure to reduce its carbon footprint. This book examines how new technologies are addressing these concerns, from the development of eco-friendly refrigerants to systems that integrate with renewable energy sources. Energy efficiency is another critical focus. Traditional air conditioning systems are notorious for their high energy consumption. The book highlights innovative solutions that enhance efficiency, such as variable refrigerant flow systems, advanced heat exchangers, and the integration of artificial intelligence to optimize system performance. User comfort has also seen significant advancements. Modern air conditioning systems are now equipped with smart controls and sensors that create personalized environments, ensuring optimal comfort for users. The book explores these user-centric innovations, including adaptive systems that learn user preferences and respond in real-time to changing conditions. "Innovations in Air Conditioning: Cutting-Edge Technologies" is intended for a wide audience, including engineers, designers, policymakers, and anyone with an interest in the future of air conditioning. By providing a detailed overview of the latest technologies and their implications, this book aims to inspire further innovation and encourage the adoption of more sustainable and efficient practices in the industry. We hope this book serves as a valuable resource for understanding the dynamic landscape of air conditioning technology and inspires continued progress towards a more comfortable and sustainable future.
The Innovation Delusion
Author: Lee Vinsel
Publisher: Crown Currency
ISBN: 0525575685
Category : Business & Economics
Languages : en
Pages : 274
Book Description
“Innovation” is the hottest buzzword in business. But what if our obsession with finding the next big thing has distracted us from the work that matters most? “The most important book I’ve read in a long time . . . It explains so much about what is wrong with our technology, our economy, and the world, and gives a simple recipe for how to fix it: Focus on understanding what it takes for your products and services to last.”—Tim O’Reilly, founder of O’Reilly Media It’s hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it’s genuinely a new invention or just a new toothbrush. But in this manifesto on thestate of American work, historians of technology Lee Vinsel and Andrew L. Russell argue that our way of thinking about and pursuing innovation has made us poorer, less safe, and—ironically—less innovative. Drawing on years of original research and reporting, The Innovation Delusion shows how the ideology of change for its own sake has proved a disaster. Corporations have spent millions hiring chief innovation officers while their core businesses tank. Computer science programs have drilled their students on programming and design, even though theoverwhelming majority of jobs are in IT and maintenance. In countless cities, suburban sprawl has left local governments with loads of deferred repairs that they can’t afford to fix. And sometimes innovation even kills—like in 2018 when a Miami bridge hailed for its innovative design collapsed onto a highway and killed six people. In this provocative, deeply researched book, Vinsel and Russell tell the story of how we devalued the work that underpins modern life—and, in doing so, wrecked our economy and public infrastructure while lining the pockets of consultants who combine the ego of Silicon Valley with the worst of Wall Street’s greed. The authors offer a compelling plan for how we can shift our focus away from the pursuit of growth at all costs, and back toward neglected activities like maintenance, care, and upkeep. For anyone concerned by the crumbling state of our roads and bridges or the direction our economy is headed, The Innovation Delusion is a deeply necessary reevaluation of a trend we can still disrupt.
Publisher: Crown Currency
ISBN: 0525575685
Category : Business & Economics
Languages : en
Pages : 274
Book Description
“Innovation” is the hottest buzzword in business. But what if our obsession with finding the next big thing has distracted us from the work that matters most? “The most important book I’ve read in a long time . . . It explains so much about what is wrong with our technology, our economy, and the world, and gives a simple recipe for how to fix it: Focus on understanding what it takes for your products and services to last.”—Tim O’Reilly, founder of O’Reilly Media It’s hard to avoid innovation these days. Nearly every product gets marketed as being disruptive, whether it’s genuinely a new invention or just a new toothbrush. But in this manifesto on thestate of American work, historians of technology Lee Vinsel and Andrew L. Russell argue that our way of thinking about and pursuing innovation has made us poorer, less safe, and—ironically—less innovative. Drawing on years of original research and reporting, The Innovation Delusion shows how the ideology of change for its own sake has proved a disaster. Corporations have spent millions hiring chief innovation officers while their core businesses tank. Computer science programs have drilled their students on programming and design, even though theoverwhelming majority of jobs are in IT and maintenance. In countless cities, suburban sprawl has left local governments with loads of deferred repairs that they can’t afford to fix. And sometimes innovation even kills—like in 2018 when a Miami bridge hailed for its innovative design collapsed onto a highway and killed six people. In this provocative, deeply researched book, Vinsel and Russell tell the story of how we devalued the work that underpins modern life—and, in doing so, wrecked our economy and public infrastructure while lining the pockets of consultants who combine the ego of Silicon Valley with the worst of Wall Street’s greed. The authors offer a compelling plan for how we can shift our focus away from the pursuit of growth at all costs, and back toward neglected activities like maintenance, care, and upkeep. For anyone concerned by the crumbling state of our roads and bridges or the direction our economy is headed, The Innovation Delusion is a deeply necessary reevaluation of a trend we can still disrupt.
Cool Comfort: The Journey of Air Conditioning
Author: Charles Nehme
Publisher: Charles Nehme
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 38
Book Description
In the scorching heat of a summer day or the stifling humidity of a tropical night, we find ourselves seeking refuge in the cool embrace of air conditioning. It has become an integral part of our daily lives, offering us comfort, productivity, and improved well-being. As we flip the switch and relish the instant relief it provides, we often overlook the fascinating journey that led to the creation and widespread adoption of this revolutionary technology. "Cool Comfort: The Journey of Air Conditioning" takes you on a captivating expedition through time, exploring the origins, pioneers, and societal impact of air conditioning. This book delves into the historical roots of cooling techniques in ancient civilizations, revealing how the ingenuity of our ancestors laid the foundation for the modern-day luxury we often take for granted. We will meet the brilliant minds who tirelessly worked to overcome challenges, perfecting air conditioning systems to cater to the needs of various industries and human habitats. From Willis Carrier's groundbreaking invention to the cutting-edge technologies of tomorrow, we will uncover how air conditioning transformed industries, shaped architecture, and became an essential part of our modern lifestyle. Beyond the practicalities, this book will also explore the cultural significance of air conditioning and its influence on human behavior and societal norms. We'll confront environmental concerns and ponder the delicate balance between comfort and sustainability, seeking a responsible approach to cooling in an ever-warming world. The chapters within "Cool Comfort" will lead you through a chronicle of human ingenuity, scientific discoveries, and societal shifts that culminated in the modern air conditioning systems that now surround us. Each page invites you to marvel at the wonders of this technology, recognize its challenges, and envision its future possibilities. As you embark on this journey, I hope you will gain a deeper appreciation for the cool comfort we experience every day, and the incredible legacy that led us here. Whether you are a history enthusiast, a technology buff, or someone curious about the forces that shape our world, I invite you to join me in exploring the captivating story of air conditioning. Let us venture forth into the cool oasis of knowledge, celebrating the achievements of the past and embracing the opportunities of the future. Sincerely, Charles Nehme Author, "Cool Comfort: The Journey of Air Conditioning"
Publisher: Charles Nehme
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 38
Book Description
In the scorching heat of a summer day or the stifling humidity of a tropical night, we find ourselves seeking refuge in the cool embrace of air conditioning. It has become an integral part of our daily lives, offering us comfort, productivity, and improved well-being. As we flip the switch and relish the instant relief it provides, we often overlook the fascinating journey that led to the creation and widespread adoption of this revolutionary technology. "Cool Comfort: The Journey of Air Conditioning" takes you on a captivating expedition through time, exploring the origins, pioneers, and societal impact of air conditioning. This book delves into the historical roots of cooling techniques in ancient civilizations, revealing how the ingenuity of our ancestors laid the foundation for the modern-day luxury we often take for granted. We will meet the brilliant minds who tirelessly worked to overcome challenges, perfecting air conditioning systems to cater to the needs of various industries and human habitats. From Willis Carrier's groundbreaking invention to the cutting-edge technologies of tomorrow, we will uncover how air conditioning transformed industries, shaped architecture, and became an essential part of our modern lifestyle. Beyond the practicalities, this book will also explore the cultural significance of air conditioning and its influence on human behavior and societal norms. We'll confront environmental concerns and ponder the delicate balance between comfort and sustainability, seeking a responsible approach to cooling in an ever-warming world. The chapters within "Cool Comfort" will lead you through a chronicle of human ingenuity, scientific discoveries, and societal shifts that culminated in the modern air conditioning systems that now surround us. Each page invites you to marvel at the wonders of this technology, recognize its challenges, and envision its future possibilities. As you embark on this journey, I hope you will gain a deeper appreciation for the cool comfort we experience every day, and the incredible legacy that led us here. Whether you are a history enthusiast, a technology buff, or someone curious about the forces that shape our world, I invite you to join me in exploring the captivating story of air conditioning. Let us venture forth into the cool oasis of knowledge, celebrating the achievements of the past and embracing the opportunities of the future. Sincerely, Charles Nehme Author, "Cool Comfort: The Journey of Air Conditioning"
Innovative to the Core
Author: Juan Antonio Fernandez
Publisher: Emerald Group Publishing
ISBN: 1804550833
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Based on extensive interviews with industry leaders, Innovative to the Core: Stories from China and the World describes the components of innovative cultures, including both national culture and organizational culture and how they compare to the China model.
Publisher: Emerald Group Publishing
ISBN: 1804550833
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Based on extensive interviews with industry leaders, Innovative to the Core: Stories from China and the World describes the components of innovative cultures, including both national culture and organizational culture and how they compare to the China model.
New Innovations in AI, Aviation, and Air Traffic Technology
Author: Khalid, Saifullah
Publisher: IGI Global
ISBN:
Category : Transportation
Languages : en
Pages : 552
Book Description
The rapid advancement of technology, along with the increasing complexity of air traffic management present significant challenges in aviation management. As the industry continues to evolve, aviation professionals must stay updated with the latest advancements to ensure safe and efficient operations. However, accessing comprehensive and up-to-date resources can be difficult, leading to a knowledge gap that hinders the industry's progress. New Innovations in AI, Aviation, and Air Traffic Technology offers a solution to the challenges faced by aviation management professionals by providing a comprehensive overview of futuristic research trends in aviation management. Through case studies, simulations, and experimental results, we offer readers a detailed exploration of the latest trends in air traffic management, uncrewed aerial vehicles (UAVs), electric vehicles, and more. By providing a bridge between theory and practice, this book equips aviation professionals with the knowledge and tools needed to navigate and contribute to the rapidly evolving aviation industry.
Publisher: IGI Global
ISBN:
Category : Transportation
Languages : en
Pages : 552
Book Description
The rapid advancement of technology, along with the increasing complexity of air traffic management present significant challenges in aviation management. As the industry continues to evolve, aviation professionals must stay updated with the latest advancements to ensure safe and efficient operations. However, accessing comprehensive and up-to-date resources can be difficult, leading to a knowledge gap that hinders the industry's progress. New Innovations in AI, Aviation, and Air Traffic Technology offers a solution to the challenges faced by aviation management professionals by providing a comprehensive overview of futuristic research trends in aviation management. Through case studies, simulations, and experimental results, we offer readers a detailed exploration of the latest trends in air traffic management, uncrewed aerial vehicles (UAVs), electric vehicles, and more. By providing a bridge between theory and practice, this book equips aviation professionals with the knowledge and tools needed to navigate and contribute to the rapidly evolving aviation industry.
Current Affairs 2022 E-Book - Download PDF with Top News of 2022
Author: testbook.com
Publisher: Testbook.com
ISBN:
Category : Study Aids
Languages : en
Pages : 1297
Book Description
Get the Current Affairs 2022 E-Book and learn in detail about the important news, including National & International Affairs, Defence, Politics, Sports, Peope in News, MoU & Agreements, Science & Tech, Awards & Honours, Books, etc., of 2022.
Publisher: Testbook.com
ISBN:
Category : Study Aids
Languages : en
Pages : 1297
Book Description
Get the Current Affairs 2022 E-Book and learn in detail about the important news, including National & International Affairs, Defence, Politics, Sports, Peope in News, MoU & Agreements, Science & Tech, Awards & Honours, Books, etc., of 2022.
Current Affairs Monthly Capsule October 2022 E-book - Free PDF!
Author: testbook.com
Publisher: Testbook.com
ISBN:
Category : Study Aids
Languages : en
Pages : 123
Book Description
This Current Affairs Monthly Capsule October 2022 E-book will help you understand in detail exam-related important news including National & International Affairs, Business and Economy, Art & Culture, Government Schemes, Awards & Honours, etc.
Publisher: Testbook.com
ISBN:
Category : Study Aids
Languages : en
Pages : 123
Book Description
This Current Affairs Monthly Capsule October 2022 E-book will help you understand in detail exam-related important news including National & International Affairs, Business and Economy, Art & Culture, Government Schemes, Awards & Honours, etc.
National Current Affairs 2022 E-book: Download PDF for Free Now
Author: Testbook
Publisher: Testbook.com
ISBN:
Category : Study Aids
Languages : en
Pages : 353
Book Description
Download the National Current Affairs 2022 E-book and learn about Jashn-e-Chillai-Kalan, Prajjwala Challenge, SwasthGarbh App, Vande Bharata Express Train, Remote Electronic Voting Machine, Stay Safe Online, Bharat Biotech's nasal Covid vaccine, etc
Publisher: Testbook.com
ISBN:
Category : Study Aids
Languages : en
Pages : 353
Book Description
Download the National Current Affairs 2022 E-book and learn about Jashn-e-Chillai-Kalan, Prajjwala Challenge, SwasthGarbh App, Vande Bharata Express Train, Remote Electronic Voting Machine, Stay Safe Online, Bharat Biotech's nasal Covid vaccine, etc
Engineering Excellence, High-Performance HVAC for Museums
Author: Charles Nehme
Publisher: Charles Nehme
ISBN:
Category : Business & Economics
Languages : en
Pages : 42
Book Description
Stepping into a museum is like entering a time capsule, where priceless artifacts whisper stories of history, culture, and human endeavor. But beyond the captivating exhibits lies a silent guardian – the HVAC system. Unseen and often unheard, it plays a crucial role in preserving these treasures for generations to come. This book delves into the intricate world of museum HVAC, a delicate dance between temperature, humidity, and air quality. We'll explore the fundamental principles of this often-mystifying technology, unveiling its secrets and unraveling its impact on the museum environment. But this is not merely a technical manual. We'll journey through the challenges and triumphs of museums around the world, showcasing innovative solutions and best practices. From the soaring vaults of the Louvre to the intimate galleries of local museums, we'll witness the dedication of professionals who ensure the very air museums breathe fosters preservation and wonder. This book is for anyone who marvels at the power of museums. It's for the curious mind seeking to understand the invisible forces at play, and for the passionate advocate who recognizes the essential role of HVAC in safeguarding our cultural heritage. As we turn the pages, let us prepare to appreciate the silent symphony that ensures the survival of the past, for the benefit of the present and the inspiration of the future.
Publisher: Charles Nehme
ISBN:
Category : Business & Economics
Languages : en
Pages : 42
Book Description
Stepping into a museum is like entering a time capsule, where priceless artifacts whisper stories of history, culture, and human endeavor. But beyond the captivating exhibits lies a silent guardian – the HVAC system. Unseen and often unheard, it plays a crucial role in preserving these treasures for generations to come. This book delves into the intricate world of museum HVAC, a delicate dance between temperature, humidity, and air quality. We'll explore the fundamental principles of this often-mystifying technology, unveiling its secrets and unraveling its impact on the museum environment. But this is not merely a technical manual. We'll journey through the challenges and triumphs of museums around the world, showcasing innovative solutions and best practices. From the soaring vaults of the Louvre to the intimate galleries of local museums, we'll witness the dedication of professionals who ensure the very air museums breathe fosters preservation and wonder. This book is for anyone who marvels at the power of museums. It's for the curious mind seeking to understand the invisible forces at play, and for the passionate advocate who recognizes the essential role of HVAC in safeguarding our cultural heritage. As we turn the pages, let us prepare to appreciate the silent symphony that ensures the survival of the past, for the benefit of the present and the inspiration of the future.
Building Consumer Good Brands in China
Author: Judith Frey
Publisher: diplom.de
ISBN: 3832479449
Category : Business & Economics
Languages : en
Pages : 146
Book Description
Inhaltsangabe:Abstract: Against the backdrop of the Western world s saturated and fatigued consumer goods markets, the evolving of China s new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on uninterruptedly and many are still struggling with rudimentary difficulties like distribution or production planning, the market is already entering the next stage of competition: the competition of brands. This thesis lays out how foreign (Western) consumer good brands need to be developed in the PR China to ensure long-term market success and a sustainable strong standing with the Chinese consumers. In a first step, this author shortly analyses the situation of existing Chinese and foreign brands in terms of overall market conditions, market trends, domestic or foreign brand dominance, and factors for success or failure. A second step specifies relevant urban Chinese consumer groups according to socio-demographic factors, the consumers general living conditions, lifestyles, and perspectives. A preface on the Chinese system of values delivers the background for further understanding of this paragraph. Subsequently, the core part of this thesis is concerned with brand positioning, branding and brand communication as integral elements of brand building. It introduces modern status-quo concepts from Western brand building practice for each element. With reference to the findings from the preceding brand and consumer analyses, this author discusses in detail how companies can implement and adapt these elements and concepts to the requirements of the Chinese context. Promising options as well as possible challenges and risks are pointed out accordingly. Relevant examples from the current brand scene in China, such as Wall s, Lenovo, BMW, Haier, or Samsung, illustrate these recommendations and suggest creative starting points for further exploration. Major findings of this thesis are that Western brands need to maintain strong symbolic values, and that comprehensive brand building based on brand substance and personality may be the key for sustainable success. Particular focus is to be on durable, close brand-consumer relationships. A main challenge for Western brands will be the adaptation of brand communication to the local consumer requirements. Furthermore, this thesis supports the assumption that the Chinese market must be broken up into regional markets, and that the [...]
Publisher: diplom.de
ISBN: 3832479449
Category : Business & Economics
Languages : en
Pages : 146
Book Description
Inhaltsangabe:Abstract: Against the backdrop of the Western world s saturated and fatigued consumer goods markets, the evolving of China s new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on uninterruptedly and many are still struggling with rudimentary difficulties like distribution or production planning, the market is already entering the next stage of competition: the competition of brands. This thesis lays out how foreign (Western) consumer good brands need to be developed in the PR China to ensure long-term market success and a sustainable strong standing with the Chinese consumers. In a first step, this author shortly analyses the situation of existing Chinese and foreign brands in terms of overall market conditions, market trends, domestic or foreign brand dominance, and factors for success or failure. A second step specifies relevant urban Chinese consumer groups according to socio-demographic factors, the consumers general living conditions, lifestyles, and perspectives. A preface on the Chinese system of values delivers the background for further understanding of this paragraph. Subsequently, the core part of this thesis is concerned with brand positioning, branding and brand communication as integral elements of brand building. It introduces modern status-quo concepts from Western brand building practice for each element. With reference to the findings from the preceding brand and consumer analyses, this author discusses in detail how companies can implement and adapt these elements and concepts to the requirements of the Chinese context. Promising options as well as possible challenges and risks are pointed out accordingly. Relevant examples from the current brand scene in China, such as Wall s, Lenovo, BMW, Haier, or Samsung, illustrate these recommendations and suggest creative starting points for further exploration. Major findings of this thesis are that Western brands need to maintain strong symbolic values, and that comprehensive brand building based on brand substance and personality may be the key for sustainable success. Particular focus is to be on durable, close brand-consumer relationships. A main challenge for Western brands will be the adaptation of brand communication to the local consumer requirements. Furthermore, this thesis supports the assumption that the Chinese market must be broken up into regional markets, and that the [...]