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Author: Elie Ofek Publisher: University of Chicago Press ISBN: 022639414X Category : Business & Economics Languages : en Pages : 343
Book Description
From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we’re fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they’re polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people’s ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace—from their launch to the moment they became everyday products to the phase where consumers moved on to the “next big thing.” They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors’ products and services. In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value.
Author: Elie Ofek Publisher: University of Chicago Press ISBN: 022639414X Category : Business & Economics Languages : en Pages : 343
Book Description
From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we’re fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they’re polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people’s ability to properly assess their prospects for success, no one can really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan Muller, and Barak Libai analyze how a vast array of past innovations performed in the marketplace—from their launch to the moment they became everyday products to the phase where consumers moved on to the “next big thing.” They identify key patterns in how consumers adopt innovations and integrate these with marketing scholarship on how companies manage their customer base by attracting new customers, keeping current customers satisfied, and preventing customers from switching to competitors’ products and services. In doing so, the authors produce concrete models that powerfully predict how the marketplace will respond to innovations, providing a much more authoritative way to estimate their potential monetary value, as well as a framework for making it possible to achieve that value.
Author: Elie Ofek Publisher: University of Chicago Press ISBN: 0226618293 Category : Business & Economics Languages : en Pages : 343
Book Description
This text bridges the gap between what academics know and what innovation stakeholders- from managers, to investors, to analysts, to consumers-need to know about how new products and services are expected to perform in the marketplace.
Author: Jeff Dyer Publisher: Harvard Business Press ISBN: 1633696537 Category : Business & Economics Languages : en Pages : 276
Book Description
Learn from the Best Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called "innovation capital"--is measurably more important for innovation than just being creative. The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: How you can build a personal reputation for innovation What techniques you can use to amplify your innovation capital How you can garner attention for your ideas and projects and persuade audiences to support them What it means to provide visionary leadership and how you can achieve it Featuring interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.
Author: Michelle D. Young Publisher: Routledge ISBN: 1000453944 Category : Education Languages : en Pages : 287
Book Description
Delivering equity for PK-12 learners is an essential aim for educational leadership preparation programs. This book serves as a resource for equity-focused design and redesign thorough innovation, improvement and impact. Based on direct experience while also drawing from innovative exemplars, and unpacking a decade of program improvement practice, this book explores how to foster partnerships and pipelines, recruit and select candidates, map the curriculum, develop powerful learning experiences, create field experiences, design program evaluation, and support faculty learning. Chapters open with a vignette that presents scenarios in which many faculty members find themselves, particularly when programs are in need of improvement. Drawing on years of experience facilitating redesign, the authors offer both processes and resources to assist faculty, including diagnostic tools, sample agendas, templates, guiding questions, and suggested protocols. Whether facing new accreditation requirements, state program approval changes, institutional redesign challenges or as part of a grant funded redesign, this book is a critical resource for educational leadership faculty and program coordinators looking to garner the appropriate resources, ask the right questions, and follow reliable processes in program design and continuous improvement toward equity. Chapter resources and templates available for download online at https://www.routledge.com/9780367673543 on the tab that is entitled "Support Material." Please also join Redesign.Improve.Innovate—an online forum focused on preparation and practice improvement found here: www.RedesignImproveInnovate.org.
Author: Joshua Gans Publisher: MIT Press ISBN: 026204322X Category : Political Science Languages : en Pages : 187
Book Description
How to get more innovation and more equality. Is economic inequality the price we pay for innovation? The amazing technological advances of the last two decades—in such areas as artificial intelligence, genetics, and materials—have benefited society collectively and rewarded innovators handsomely: we get cool smartphones and technology moguls become billionaires. This contributes to a growing wealth gap; in the United States; the wealth controlled by the top 0.1 percent of households equals that of the bottom ninety percent. Is this the inevitable cost of an innovation-driven economy? Economist Joshua Gans and policy maker Andrew Leigh make the case that pursuing innovation does not mean giving up on equality—precisely the opposite. In this book, they outline ways that society can become both more entrepreneurial and more egalitarian. All innovation entails uncertainty; there's no way to predict which new technologies will catch on. Therefore, Gans and Leigh argue, rather than betting on the future of particular professions, we should consider policies that embrace uncertainty and protect people from unfavorable outcomes. To this end, they suggest policies that promote both innovation and equality. If we encourage innovation in the right way, our future can look more like the cheerful techno-utopia of Star Trek than the dark techno-dystopia of The Terminator.
Author: Andrew Metrick Publisher: John Wiley and Sons ISBN: 1118137884 Category : Business & Economics Languages : en Pages : 1153
Book Description
This useful guide walks venture capitalists through the principles of finance and the financial models that underlie venture capital decisions. It presents a new unified treatment of investment decision making and mark-to-market valuation. The discussions of risk-return and cost-of-capital calculations have been updated with the latest information. The most current industry data is included to demonstrate large changes in venture capital investments since 1999. The coverage of the real-options methodology has also been streamlined and includes new connections to venture capital valuation. In addition, venture capitalists will find revised information on the reality-check valuation model to allow for greater flexibility in growth assumptions.
Author: Tia Brown McNair Publisher: John Wiley & Sons ISBN: 1119237912 Category : Education Languages : en Pages : 160
Book Description
A practical guide for achieving equitable outcomes From Equity Talk to Equity Walk offers practical guidance on the design and application of campus change strategies for achieving equitable outcomes. Drawing from campus-based research projects sponsored by the Association of American Colleges and Universities and the Center for Urban Education at the University of Southern California, this invaluable resource provides real-world steps that reinforce primary elements for examining equity in student achievement, while challenging educators to specifically focus on racial equity as a critical lens for institutional and systemic change. Colleges and universities have placed greater emphasis on education equity in recent years. Acknowledging the changing realities and increasing demands placed on contemporary postsecondary education, this book meets educators where they are and offers an effective design framework for what it means to move beyond equity being a buzzword in higher education. Central concepts and key points are illustrated through campus examples. This indispensable guide presents academic administrators and staff with advice on building an equity-minded campus culture, aligning strategic priorities and institutional missions to advance equity, understanding equity-minded data analysis, developing campus strategies for making excellence inclusive, and moving from a first-generation equity educator to an equity-minded practitioner. From Equity Talk to Equity Walk: A Guide for Campus-Based Leadership and Practice is a vital wealth of information for college and university presidents and provosts, academic and student affairs professionals, faculty, and practitioners who seek to dismantle institutional barriers that stand in the way of achieving equity, specifically racial equity to achieve equitable outcomes in higher education.
Author: Sherry Marx Publisher: Routledge ISBN: 1317385187 Category : Education Languages : en Pages : 326
Book Description
Qualitative Research in STEM examines the groundbreaking potential of qualitative research methods to address issues of social justice, equity, and sustainability in STEM. A collection of empirical studies conducted by prominent STEM researchers, this book examines the experiences and challenges faced by traditionally marginalized groups in STEM, most notably culturally and linguistically diverse students and women. Investigations into these issues, as well as the high dropout rate among engineering students and issues of academic integrity in STEM, come with detailed explanations of the study methodologies used in each case. Contributors also provide personal narratives that share their perspectives on the benefits of qualitative research methodologies for the topics explored. Through a variety of qualitative methodologies, including participatory action research, Indigenous research, and critical ethnography, this volume aims to reveal and remedy the inequalities within STEM education today.
Author: Alonzo L. Plough Publisher: Oxford University Press, USA ISBN: 0197559387 Category : Medical Languages : en Pages : 273
Book Description
Community Resilience: Equitable Practices for an Uncertain Future presents a rich body of research findings, enlivened by stories of lived experience, to reflect on the current attitudes and policies that prevent health equity. It offers concrete action points for improving community resilience and potential pathways for more equitable public health research in the future.
Author: Elie Ofek
Author: Elie Ofek
Author: Elie Ofek
Author: Jeff Dyer
Author: Michelle D. Young
Author: Joshua Gans
Author: Andrew Metrick
Author: Tia Brown McNair
Author: Sherry Marx
Author: Alonzo L. Plough
Author: William H. Janeway