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Author: Roberto Verganti Publisher: Harvard Business Press ISBN: 1422136574 Category : Business & Economics Languages : en Pages : 289
Book Description
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.
Author: Roberto Verganti Publisher: Harvard Business Press ISBN: 1422136574 Category : Business & Economics Languages : en Pages : 289
Book Description
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.
Author: Christophe Midler Publisher: Routledge ISBN: 1135213453 Category : Business & Economics Languages : en Pages : 228
Book Description
Since the mid-1980s, the development of competitive strategies based on intensive innovation has deeply transformed the design of new products and services. The purpose of this book is to put forward a number of keys for understanding the ongoing dynamics for working professionals in the field of innovation.
Author: Gilles Garel Publisher: CRC Press ISBN: 1498740227 Category : Business & Economics Languages : en Pages : 182
Book Description
The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusin
Author: Ron Sanchez Publisher: Pergamon ISBN: Category : Business & Economics Languages : en Pages : 426
Book Description
In order to integrate the various contributions to the book, the text has been carefully edited to ensure a consistent, carefully defined, and straightforward vocabulary. It will therefore appeal both to researchers and students for whom theoretical rigor is important, and to practising executives, managers and consultants who will welcome its clear applicability to their own experience.
Author: Pascal Le Masson Publisher: Cambridge University Press ISBN: 1139915592 Category : Business & Economics Languages : en Pages : 488
Book Description
There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary capitalism also agree that the battle against unemployment and relocations can only be won through innovation. But what kind of innovation is required and what is the best way to manage, steer and organize it? Grounded on experiences of innovative firms and based on recent design theories, this book argues that instead of relying on traditional R&D and project management techniques, the strategic management of innovation must be based on innovative design activities. It analyses and explains new management principles and techniques that deal with these activities, including innovation fields, lineages, C-K (Concept-Knowledge) diagrams and design spaces. The book is ideal for advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.
Author: Larisa V Shavinina Publisher: Elsevier ISBN: 008044198X Category : Architecture Languages : en Pages : 1202
Book Description
The breadth of this work will allow the reader to acquire a comprehensive and panoramic picture of the nature of innovation within a single handbook.
Author: Andrew Davies Publisher: Edward Elgar Publishing ISBN: 1789901804 Category : Business & Economics Languages : en Pages : 463
Book Description
Identifying the origins and evolution of innovation and project management, this unique Handbook explains why and how the two fields have grown and developed as separate disciplines, highlighting how and why they are now converging. It explores the theoretical and practical connections between the management of innovations and projects, examining the close relationship between the disciplines.
Author: Jing Xu Publisher: ISBN: Category : Languages : en Pages : 180
Book Description
The knowledge and innovation are considered as the essential sources of the competitive advantage of companies. Thus, the strategy based on knowledge and innovation is crucial for sustaining their competitive advantage. The objective of this study is to propose an approach of Knowledge Management (KM) for innovation in design and build a computer system on the approach in order to help the designers to innovate more efficiently. For obtaining our objective, we model the mechanism of KM for innovation with a systemic knowledge model of content and context, a meta-model and a macro process of KM. we build a networking process of innovation and a state transition model of design integrating the KM activities. In order to operationalize the approach of KM for innovation, a hierarchical model is constructed by integrating the metamodel and macro process of KM with the processes of innovation and design. For demonstrating the functionalities and applicability of the proposed approach, a software prototype based on the approach is developed and applied in an industrial case study.
Author: Al-Hakim, Latif Publisher: IGI Global ISBN: 1522501363 Category : Business & Economics Languages : en Pages : 772
Book Description
The global market is constantly evolving and it has become essential for organizations to employ new methods of appealing to customers in order to stay abreast on current trends within the world economy. The Handbook of Research on Driving Competitive Advantage through Sustainable, Lean, and Disruptive Innovation features theoretical development and empirical research in social media platforms, internet usage, big data analytics, and smart computing, as well as other areas of organizational innovation. Highlighting implementation challenges facing innovative processes, this publication is a critical reference source for researchers, students, professionals, managers, and decision makers interested in novel strategies being employed by organizations in an effort to improve their standings on the global market.
Author: Roberto Verganti
Author: Pierre-Jean Benghozi
Author: Roberto Verganti
Author: Christophe Midler
Author: Gilles Garel
Author: Ron Sanchez
Author: Pascal Le Masson
Author: Larisa V Shavinina
Author: Andrew Davies
Author: Jing Xu
Author: Al-Hakim, Latif