Author: Publisher:
ISBN:
Category : Automation
Languages : en
Pages : 926
Book Description
Infosystems
Author: Cybermarketing
Author: Pauline BickertonPublisher: Taylor & Francis
ISBN: 1136412212
Category : Business & Economics
Languages : en
Pages : 373
Book Description
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.
FCC Record
Author: United States. Federal Communications CommissionPublisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 920
Book Description
Spinning the Web
Author: Yuval FisherPublisher: Springer Science & Business Media
ISBN: 1461223466
Category : Computers
Languages : en
Pages : 543
Book Description
Most books on the Internet describe it from the user's end. This one, however, is unique in its focus on serving information on the World Wide Web. It presents everything from the basics to advanced techniques and will thus prove invaluable to site administrators and developers. The author - an expert developer and researcher at UCSD - covers such topics as HTML 3.0, serving documents, interfaces, WWW utilities and browsers such as Netscape. Fisher also includes an introduction to programming with JAVA and JAVA script, as well as the complete VRML 1.0 specification. With tie-ins to Springer's Web site, featuring a bulletin board for the latest information online.
Spinning the Web
Author: Andrew FordPublisher: Itp New Media
ISBN:
Category : Electronic publishing
Languages : en
Pages : 286
Book Description
Netscape, HotJava, VRML, and security, are the subjects of this manual which also includes coverage of HTML and HTML3. Case studies and a resource guide feature on the accompanying CD-ROM
CIO
Author: CIO
Author: Organization, Management, and Expert Systems
Author: Michael MasuchPublisher: Walter de Gruyter GmbH & Co KG
ISBN: 311086908X
Category : Business & Economics
Languages : en
Pages : 260
Book Description
World Wide Web
Author: Phil BradleyPublisher: Routledge
ISBN: 1135476926
Category : Language Arts & Disciplines
Languages : en
Pages : 131
Book Description
A practical introduction to the creation of Web pages, this title has been fully revised and expanded to include the most recent developments in HTML. As well as covering the design issues surrounding Web pages, it also includes sample HTML that can be incorporated into your pages, with worked examples. This second edition covers areas such as frames and tables, Java, and CGI scripts. Includes: 1. What is the Internet, and where does the Web fit into it? 2. Using the World Wide Web as a Web author 3. First steps in designing your Web page 4. Working with the search engines 5. Writing Web pages 6. Forms 7. Tables 8. Colour on your pages 9. Frames 10. JavaScript and CGI 11. Meta tags 12. Publishing your pages 13. Authoring tools 14. Adding multimedia to a page 15. Further Resources Glossary
Directory of Electronic Journals, Newsletters, and Academic Discussion Lists
Author: Publisher: Association of Research Libr
ISBN:
Category : BITNET (Computer network)
Languages : en
Pages : 592
Book Description