Information Management and Market Engineering PDF Download

Author: Thomas Dreier
Publisher: KIT Scientific Publishing
ISBN: 3866440596
Category : Business
Languages : en
Pages : 222

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Book Description
The research program Information Management and Market Engineering focuses on the analysis and the design of electronic markets. Taking a holistic view of the conceptualization and realization of solutions, the research integrates the disciplines business administration, economics, computer science, and law. Topics of interest range from the implementation, quality assurance, and further development of electronic markets to their integration into business processes, innovative business models, and legal frameworks.

Author: Gary L. Lilien
Publisher: DecisionPro
ISBN: 0985764805
Category : Business & Economics
Languages : en
Pages : 287

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Book Description
The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.

Author: Karl E. Kurbel
Publisher: Springer Science & Business Media
ISBN: 3540792619
Category : Business & Economics
Languages : en
Pages : 600

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Book Description
Information systems (IS) are the backbone of any organization today, supporting all major business processes. This book deals with the question: how do these systems come into existence? It gives a comprehensive coverage of managerial, methodological and technological aspects including: Management decisions before and during IS development, acquisition and implementation Project management Requirements engineering and design using UML Implementation, testing and customization Software architecture and platforms Tool support (CASE tools, IDEs, collaboration tools) The book takes into account that for most organizations today, inhouse development is only one of several options to obtain an IS. A good deal of IS development has moved to software vendors – be it domestic, offshore or multinational software firms. Since an increasing share of this work is done in Asia, Eastern Europe, Latin America and Africa, the making of information systems is discussed within a global context.

Author: Andrew P. Sage
Publisher: Wiley-Interscience
ISBN:
Category : Computers
Languages : en
Pages : 634

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Book Description
This new book on systems management discusses important concerns for the development of systems from the perspective of information technology, information systems, and software systems engineering. It focuses on the systems management process for information technology and software development organizations.

Author: John M. Nicholas
Publisher: Routledge
ISBN: 1000092461
Category : Technology & Engineering
Languages : en
Pages : 755

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Book Description
Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. Coverage includes project initiation and proposals, scope and task definition, scheduling, budgeting, risk analysis, control, project selection and portfolio management, program management, project organization, and all-important "people" aspects—project leadership, team building, conflict resolution, and stress management. The systems development cycle is used as a framework to discuss project management in a variety of situations, making this the go-to book for managing virtually any kind of project, program, or task force. The authors focus on the ultimate purpose of project management—to unify and integrate the interests, resources and work efforts of many stakeholders, as well as the planning, scheduling, and budgeting needed to accomplish overall project goals. This sixth edition features: updates throughout to cover the latest developments in project management methodologies; a new chapter on project procurement management and contracts; an expansion of case study coverage throughout, including those on the topic of sustainability and climate change, as well as cases and examples from across the globe, including India, Africa, Asia, and Australia; and extensive instructor support materials, including an instructor’s manual, PowerPoint slides, answers to chapter review questions and a test bank of questions. Taking a technical yet accessible approach, this book is an ideal resource and reference for all advanced undergraduate and graduate students in project management courses, as well as for practicing project managers across all industry sectors.

Author: Shukla, Anupam
Publisher: IGI Global
ISBN: 161692005X
Category : Medical
Languages : en
Pages : 383

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Book Description
"Bridging the disciplines of engineering and medicine, this book informs researchers, clinicians, and practitioners of the latest developments in diagnostic tools, decision support systems, and intelligent devices that impact and redefine research in and delivery of medical services"--Provided by publisher.

Author: James Bean
Publisher: Morgan Kaufmann
ISBN: 9781558608924
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
This book, written from a software engineering point of view, provides the practitioner's guide to developing global e-commerce sites.

Author: Yong Yin
Publisher: Springer Science & Business Media
ISBN: 184996338X
Category : Computers
Languages : en
Pages : 320

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Book Description
Data Mining introduces in clear and simple ways how to use existing data mining methods to obtain effective solutions for a variety of management and engineering design problems. Data Mining is organised into two parts: the first provides a focused introduction to data mining and the second goes into greater depth on subjects such as customer analysis. It covers almost all managerial activities of a company, including: • supply chain design, • product development, • manufacturing system design, • product quality control, and • preservation of privacy. Incorporating recent developments of data mining that have made it possible to deal with management and engineering design problems with greater efficiency and efficacy, Data Mining presents a number of state-of-the-art topics. It will be an informative source of information for researchers, but will also be a useful reference work for industrial and managerial practitioners.

Author: Henner Gimpel
Publisher: Springer Nature
ISBN: 3030666611
Category : Computers
Languages : en
Pages : 244

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Book Description
This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and methodological approaches to conceptual modeling and taxonomy development. Overall, this book is a source of inspiration for everybody working on the vision of advancing the science of engineering markets and managing information for contributing to a bright, sustainable, digital world. Markets are powerful and extremely efficient mechanisms for coordinating individuals’ and organizations’ behavior in a complex, networked economy. Thus, designing, monitoring, and regulating markets is an essential task of today’s society. This task does not only derive from a purely economic point of view. Leveraging market forces can also help to tackle pressing social and environmental challenges. Moreover, markets process, generate, and reveal information. This information is a production factor and a valuable economic asset. In an increasingly digital world, it is more essential than ever to understand the life cycle of information from its creation and distribution to its use. Both markets and the flow of information should not arbitrarily emerge and develop based on individual, profit-driven actors. Instead, they should be engineered to serve best the whole society’s goals. This motivation drives the research fields of market engineering and information management. With this book, the editors and authors honor Professor Dr. Christof Weinhardt for his enormous and ongoing contribution to market engineering and information management research and practice. It was presented to him on the occasion of his sixtieth birthday in April 2021. Thank you very much, Christof, for so many years of cooperation, support, inspiration, and friendship.

Author: Michael J. Earl
Publisher: OUP Oxford
ISBN: 0191589489
Category : Computers
Languages : en
Pages : 538

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Book Description
This volume is a sequel to Information Management: The Strategic Dimension (OUP 1988), a book which was well received by managers and academics alike. In the last decade, the pervasiveness of information technology (IT) has brought about far-reaching changes in how many managers and specialists work and, indeed, in how we conceptualize the organization. The correspondence between new organizational terminology and the language of IT demonstrates this — networked, virtual and knowledge-based organizations, inter-organizational alliances, distributed organizations and groupware all being examples. For some, IT represents a solution to many organizational and operational problems (including the advocates of Business Process Re-engineering) and the most likely way to improve business performance and gain competitive advantage. At the same time, for many managers and organizations the reality is that the risks, costs, false trails and difficulties seem to outweigh any immediate tangible advantage. The purpose of this book is to take an informed, dispassionate and constructive look at the challenges of IT and to offer insight, analysis and guidance on the ever changing IT environment, focusing in particular on managerial and organizational issues. These include centralization versus decentralization, relations between users and specialists, managing the IS function, outsourcing versus internal capabilities, project management and systems implementation, and an assessment of Business Process Re-engineering at both the conceptual and empirical level. Section 1 looks at some of the organizational horizons made possible by information technology; the next section tackles some of the challenges that face organizations who want to exploit IT in innovative and strategic ways. Section 3 examines some of the eternal questions of how to organize the IS function. In Section Four the contributors look at various aspects of project management and systems implementation. The next section examines some contemporary management questions on the agendas of Chief Information officers and their IS departments. Michael Earl's postscript integrates the volume through the framework of 'organizational fit'. The book provides an authoritative overview and helpful diagnostics of current information management challenges by some of the leading information systems researchers in Europe and the USA. The volume will be essential reading for management students, consultants, and senior IT professionals. Hardback Sales Details Published: 28.03.96 First year sales: Total: 650, UK: 264, USA: 177, EUR: 76, JAP/Branch: 88, Other: 45 Life sales: 894