Influencer Marketing Platform Second Edition PDF Download

Author: Gerardus Blokdyk
Publisher: 5starcooks
ISBN: 9780655344940
Category :
Languages : en
Pages : 288

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Book Description
Who is the main stakeholder, with ultimate responsibility for driving Influencer Marketing Platform forward? Will Influencer Marketing Platform deliverables need to be tested and, if so, by whom? What is Influencer Marketing Platform's impact on utilizing the best solution(s)? Is Influencer Marketing Platform dependent on the successful delivery of a current project? Are we Assessing Influencer Marketing Platform and Risk? This one-of-a-kind Influencer Marketing Platform self-assessment will make you the dependable Influencer Marketing Platform domain standout by revealing just what you need to know to be fluent and ready for any Influencer Marketing Platform challenge. How do I reduce the effort in the Influencer Marketing Platform work to be done to get problems solved? How can I ensure that plans of action include every Influencer Marketing Platform task and that every Influencer Marketing Platform outcome is in place? How will I save time investigating strategic and tactical options and ensuring Influencer Marketing Platform costs are low? How can I deliver tailored Influencer Marketing Platform advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Influencer Marketing Platform essentials are covered, from every angle: the Influencer Marketing Platform self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Influencer Marketing Platform outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Influencer Marketing Platform practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Influencer Marketing Platform are maximized with professional results. Your purchase includes access details to the Influencer Marketing Platform self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard, and... - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation ...plus an extra, special, resource that helps you with project managing. INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Author: Danny Brown
Publisher: Que Publishing
ISBN: 0133391647
Category : Business & Economics
Languages : en
Pages : 403

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Book Description
Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Author: Sevil Yesiloglu
Publisher: Routledge
ISBN: 1000228266
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.

Author: Jason Miles
Publisher: McGraw Hill Professional
ISBN: 0071827013
Category : Business & Economics
Languages : en
Pages : 257

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Book Description
CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of itsdaily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an accountto promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS DEVELOP A MARKETING PLAN TAILORED FOR THE SITE LAUNCH A NEW PRODUCT CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM TRACK AND MEASURE YOUR EFFORTS

Author: Kristy Sammis
Publisher: John Wiley & Sons
ISBN: 1119114098
Category : Business & Economics
Languages : en
Pages : 55

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Book Description
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.

Author: Joel Backaler
Publisher: Springer
ISBN: 3319783963
Category : Business & Economics
Languages : en
Pages : 214

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Book Description
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner. Digital Influence covers everything from how to identify the right influencers and determine “level of influence” to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like. Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.

Author: Divyam Agarwal
Publisher: PARK
ISBN:
Category : Business & Economics
Languages : en
Pages : 48

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Book Description
Influencer marketing involves brands uniting with online influencers to request products or services. Some influencer marketing collaborations are less palpable than that – brands simply work with influencers to ameliorate brand recognition. The important thing then's that the online collaborators are authentically influential. They've to impact the type of people with whom a brand wishes to establish a touchpoint. Influencer marketing is much further than chancing someone with an followership and offering them plutocrat or exposure to say good effects about you.

Author: Aron Levin
Publisher: Apress
ISBN: 1484255038
Category : Business & Economics
Languages : en
Pages : 170

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Book Description
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Author: Joseph Grenny
Publisher: McGraw Hill Professional
ISBN: 0071808876
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

Author: Katrina Julia
Publisher:
ISBN:
Category :
Languages : en
Pages : 136

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Book Description
Do you want to learn about influencer marketing, finding ideal influencers, phenomenal platforms, creating and growing campaigns, metric matters, and how to track return on investment all in one place?Influencer Marketing Like a Boss is jam-packed with over 100 pages to help you get:1 The 411 on Influencer Marketing 2 Five Step System Overview3 Influencer & Brand Highlights4 Phenomenal Platforms5 Creating & Growing Campaigns6 Metrics that Matter & Return on Investment7 Annual Influencer Marketing Study 8 Inspiring Travel Now and in the Future9 Like a Boss Bonuses with Content, PodcastsPLUS10 Templates for Media Kits 11 Pitch Letters & MORE!Not only that, but I include additional study and industry insights with the Global Pandemic and impacts to entrepreneurship and influencer marketing. More importantly, how you may overcome obstacles with Influencer Marketing LIKE a BOSS My Influencer Marketing Journey Includes: BACKGROUND INSIGHTS2003-2011: Experience in >7 industriesin strategy, finance & operations from start-ups to Fortune 500 companiesincluding results up to 6-8+ figures annually. At same time, personal chaosin life, finance & business.2011: Left Corporate (Strategy & Finance Executive role ) barely on Social Media2013: Start using Facebook for Story Telling and Wellness. Start my Instagram account.2014: My Wellness & Herbalife business grows 25X on Facebook alone. (not typical possible)2015: I begin to figure out my style e.g. lifestyle, wellness, travel for the website & social media2016: I start influencer marketing both as influencer and as a brand hosting retreats & press trips in Costa Rica and Cuba. I align strategy, structure and systems online and with social media.I set up strategy, structure & systems online& launch online courses. I launch our live events & retreats with influencer marketing. Start blogging regularly.2017: First round of online courses & social media automation across FB, IG and Pinterest set up.Research >50 influencer marketing platforms, expand to online, and set up our own.platform.2018: I set up 12 themes for our contentfor social media, blogs, courses & events.I launch our podcast.I launch influencer marketing with >7+platforms, researching 25+, and settingup our own lifestyle transformation &entrepreneurship.We work with >3,000 influencers generating >2500% ROI for the year.2019: Tying all above to IGTV, videos, lives for launches of courses & events with tips, tools & tech.Expand influencer marketing to >700 million in reach, >25,000 influencers, ROI > 3000% on earned media alone, and campaigns >7 testing on 3+ platforms.2020: Increase integration across social media including podcast, press, and communities.Aligning influencers to ongoing collabs and campaigns online to live including travel and brand placements. Have influencers engaging >a year with our programs and experiences online and live.Include highlights on platforms like Afluencer, Bloglovin, Perlu, The Plug and more.My Like a Boss series will help set you up like a boss. You may learn more including a free Influencer Marketing Series on the blog & podcast & webinar via www.fitlifecreation.com