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Author: Katrina Julia Publisher: ISBN: Category : Languages : en Pages : 136
Book Description
Do you want to learn about influencer marketing, finding ideal influencers, phenomenal platforms, creating and growing campaigns, metric matters, and how to track return on investment all in one place?Influencer Marketing Like a Boss is jam-packed with over 100 pages to help you get:1 The 411 on Influencer Marketing 2 Five Step System Overview3 Influencer & Brand Highlights4 Phenomenal Platforms5 Creating & Growing Campaigns6 Metrics that Matter & Return on Investment7 Annual Influencer Marketing Study 8 Inspiring Travel Now and in the Future9 Like a Boss Bonuses with Content, PodcastsPLUS10 Templates for Media Kits 11 Pitch Letters & MORE!Not only that, but I include additional study and industry insights with the Global Pandemic and impacts to entrepreneurship and influencer marketing. More importantly, how you may overcome obstacles with Influencer Marketing LIKE a BOSS My Influencer Marketing Journey Includes: BACKGROUND INSIGHTS2003-2011: Experience in >7 industriesin strategy, finance & operations from start-ups to Fortune 500 companiesincluding results up to 6-8+ figures annually. At same time, personal chaosin life, finance & business.2011: Left Corporate (Strategy & Finance Executive role ) barely on Social Media2013: Start using Facebook for Story Telling and Wellness. Start my Instagram account.2014: My Wellness & Herbalife business grows 25X on Facebook alone. (not typical possible)2015: I begin to figure out my style e.g. lifestyle, wellness, travel for the website & social media2016: I start influencer marketing both as influencer and as a brand hosting retreats & press trips in Costa Rica and Cuba. I align strategy, structure and systems online and with social media.I set up strategy, structure & systems online& launch online courses. I launch our live events & retreats with influencer marketing. Start blogging regularly.2017: First round of online courses & social media automation across FB, IG and Pinterest set up.Research >50 influencer marketing platforms, expand to online, and set up our own.platform.2018: I set up 12 themes for our contentfor social media, blogs, courses & events.I launch our podcast.I launch influencer marketing with >7+platforms, researching 25+, and settingup our own lifestyle transformation &entrepreneurship.We work with >3,000 influencers generating >2500% ROI for the year.2019: Tying all above to IGTV, videos, lives for launches of courses & events with tips, tools & tech.Expand influencer marketing to >700 million in reach, >25,000 influencers, ROI > 3000% on earned media alone, and campaigns >7 testing on 3+ platforms.2020: Increase integration across social media including podcast, press, and communities.Aligning influencers to ongoing collabs and campaigns online to live including travel and brand placements. Have influencers engaging >a year with our programs and experiences online and live.Include highlights on platforms like Afluencer, Bloglovin, Perlu, The Plug and more.My Like a Boss series will help set you up like a boss. You may learn more including a free Influencer Marketing Series on the blog & podcast & webinar via www.fitlifecreation.com
Author: Katrina Julia Publisher: ISBN: Category : Languages : en Pages : 136
Book Description
Do you want to learn about influencer marketing, finding ideal influencers, phenomenal platforms, creating and growing campaigns, metric matters, and how to track return on investment all in one place?Influencer Marketing Like a Boss is jam-packed with over 100 pages to help you get:1 The 411 on Influencer Marketing 2 Five Step System Overview3 Influencer & Brand Highlights4 Phenomenal Platforms5 Creating & Growing Campaigns6 Metrics that Matter & Return on Investment7 Annual Influencer Marketing Study 8 Inspiring Travel Now and in the Future9 Like a Boss Bonuses with Content, PodcastsPLUS10 Templates for Media Kits 11 Pitch Letters & MORE!Not only that, but I include additional study and industry insights with the Global Pandemic and impacts to entrepreneurship and influencer marketing. More importantly, how you may overcome obstacles with Influencer Marketing LIKE a BOSS My Influencer Marketing Journey Includes: BACKGROUND INSIGHTS2003-2011: Experience in >7 industriesin strategy, finance & operations from start-ups to Fortune 500 companiesincluding results up to 6-8+ figures annually. At same time, personal chaosin life, finance & business.2011: Left Corporate (Strategy & Finance Executive role ) barely on Social Media2013: Start using Facebook for Story Telling and Wellness. Start my Instagram account.2014: My Wellness & Herbalife business grows 25X on Facebook alone. (not typical possible)2015: I begin to figure out my style e.g. lifestyle, wellness, travel for the website & social media2016: I start influencer marketing both as influencer and as a brand hosting retreats & press trips in Costa Rica and Cuba. I align strategy, structure and systems online and with social media.I set up strategy, structure & systems online& launch online courses. I launch our live events & retreats with influencer marketing. Start blogging regularly.2017: First round of online courses & social media automation across FB, IG and Pinterest set up.Research >50 influencer marketing platforms, expand to online, and set up our own.platform.2018: I set up 12 themes for our contentfor social media, blogs, courses & events.I launch our podcast.I launch influencer marketing with >7+platforms, researching 25+, and settingup our own lifestyle transformation &entrepreneurship.We work with >3,000 influencers generating >2500% ROI for the year.2019: Tying all above to IGTV, videos, lives for launches of courses & events with tips, tools & tech.Expand influencer marketing to >700 million in reach, >25,000 influencers, ROI > 3000% on earned media alone, and campaigns >7 testing on 3+ platforms.2020: Increase integration across social media including podcast, press, and communities.Aligning influencers to ongoing collabs and campaigns online to live including travel and brand placements. Have influencers engaging >a year with our programs and experiences online and live.Include highlights on platforms like Afluencer, Bloglovin, Perlu, The Plug and more.My Like a Boss series will help set you up like a boss. You may learn more including a free Influencer Marketing Series on the blog & podcast & webinar via www.fitlifecreation.com
Author: Jason Falls Publisher: Entrepreneur Press ISBN: 1613084471 Category : Business & Economics Languages : en Pages : 163
Book Description
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Author: Teixeira, Sandrina Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 388
Book Description
Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.
Author: Kristy Sammis Publisher: John Wiley & Sons ISBN: 1119114098 Category : Business & Economics Languages : en Pages : 55
Book Description
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Author: Ray Robbins Publisher: Independently Published ISBN: 9781650441061 Category : Languages : en Pages : 152
Book Description
What if you could drive customers to your website, almost at will, without spending a dime? What if you could create powerful advertising campaigns, that would have people spending money on your product or service in a matter of hours? Although it sounds like a fantasy, it turns out this kind of marketing power is accessible to anyone who is willing to put the work in, including you. The problem for most people is they aren't sure where to begin and how to start getting followers on social media, which will turn into visitors on their main website that will evolve into paying customers. But don't get discouraged - we're here to tell you the exact steps you need to take in order to start making regular money online using social media networks and influencer marketing to drive traffic to your offers. The social media landscape has completely changed communication, how people interact, and how they entertain themselves. While the pace of change can be dizzying, there are many fundamental principles that are as old as marketing itself, and you just have to know how to apply them to the new landscape. Let the social media experts Jason Miller and Ray Robins show you the exact step-by-step methods that they use to bring customers to their own websites and online offers to make money. The fact is anyone can do it, and you can do it too. Why wait? Every day you let pass without learning this information is a day of lost opportunities. The time for you to take action is now. Let's take a look at the things that you are going to learn in this groundbreaking book on social media marketing and social media influencers: Learn the most important social media networks and why they are important. Find out how to leverage social media influencers to get your own following, or to advertise your products. Learn how to advertise online using social media sites for pennies on the dollar, the types of advertising you should use, and what levels of income you should spend. Find out how to exploit videos on YouTube in order to get people to watch your videos, for just a few cents. Discover the latest ways to post effectively and generate a rabid following that can't wait to hear from you. The seven steps you must take to build an effective online sales funnel will help you bring paying customers to your business. Become an instant expert on Facebook, Instagram, and YouTube marketing, and learn how to use it to drive traffic to your online offers. Social media is rapidly evolving, and the pace of change can leave many people feeling lost. But you don't need to be one of those people. If you download Influencer Marketing today, we'll demystify social media marketing for you and get you started on the right foot.
Author: Irina Bristow Publisher: Zee Publishing ISBN: Category : Business & Economics Languages : en Pages : 48
Book Description
"Who Else Wants to Have a Successful and Thriving YouTube Channel?" YouTube is currently the largest video sharing site in the world, with over 2.6 billions users. It has become a global platform for sharing and viewing videos, an entertainment hub and a great way for content creators and even businesses to earn more money by creating and posting videos. This is the second volume of the best-selling book "Influencer's Youtube Secrets". This volume goes into more depth about the Youtube platform and how to maximize your channel for success. It is packed with information on how to make the most out of Youtube, including tips on creating successful videos, building a following, and making money from your channel. If you want to learn how to make the most out of Youtube, then this is the book for you. Whether you're a business or an individual, "Influencer's Youtube Secrets" will show you everything you need to know to succeed on this platform. In this book you'll learn about: What is the purpose of your channel? The tools and software you need Publishing Guidelines: FixingMobile Uploads How to choose your niche? How to optimize your YouTube channel for success Developing your content plan Strategies for building a target audience Strategies to increase interaction with your audience SEO principles and marketing techniques on YouTube How to monetize your YouTube channel Mistakes to avoid on your YouTube channel And so much more... Grab your copy today!
Author: Kristy Sammis Publisher: John Wiley & Sons ISBN: 111911392X Category : Business & Economics Languages : en Pages : 55
Book Description
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Author: Brittany Hennessy Publisher: Citadel Press ISBN: 0806538864 Category : Business & Economics Languages : en Pages : 232
Book Description
“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC
Author: Ashiish V Patil Publisher: Bigfoot Publications ISBN: 8197034753 Category : Business & Economics Languages : en Pages : 293
Book Description
In a world that's drowning in info and starved for attention, connecting with consumers has become tougher than surviving a saas-bahu soap. People are dropping serious cash to dodge or block ads, and the old interruption playbook is as outdated as a cassette player. That's where Branded Content swoops in like a boss. Borrowing the tricks of the entertainment world to turn marketing into a binge-worthy series. Forget just shoving ads in people's faces we're talking about creating content so epic, they'll be hunting it down like it's the last pizza on Earth. We're talking step-by-step insights... To decode Branded Content, covering every type, format and scale. With tools to evaluate, measure, plan and design Branded Content. Featuring case studies of the biggest Global and Indian brands. Exclusive interviews with industry top dogs - Heads of Media, Creative Agencies, Advertising, Clients from Group M, Leo Burnett, Capital Foods and Studios, Creators including TVF, Tanmay Bhat, Ashish Chanchlani. Plus, a ton of resources, templates. Whether you're a Marketer, Creator, Agency Guru, Client, Student or just curious about Marketing, building a brand - this is your shortcut to become a Branded Content Boss!
Author: Katrina Julia
Author: Katrina Julia
Author: Jason Falls
Author: Amy Schmittauer
Author: Teixeira, Sandrina
Author: Kristy Sammis
Author: Ray Robbins
Author: Irina Bristow
Author: Kristy Sammis
Author: Brittany Hennessy
Author: Ashiish V Patil