Influence of Social Media in a Changing Landscape of Crisis PDF Download

Author: Konstantin Aal
Publisher: Springer Nature
ISBN: 3658455179
Category :
Languages : en
Pages : 290

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Book Description

Author: Yan Jin
Publisher: Routledge
ISBN: 1000542963
Category : Business & Economics
Languages : en
Pages : 454

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Book Description
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.

Author: Yan Jin
Publisher: Taylor & Francis
ISBN: 131760797X
Category : Language Arts & Disciplines
Languages : en
Pages : 482

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Book Description
Social Media and Crisis Communication provides a unique and timely contribution to the field of crisis communication by addressing how social media are influencing the practice of crisis communication. The book, with a collection of chapters contributed by leading communication researchers, covers the current and emerging interplay of social media and crisis communication, recent theories and frameworks, overviews of dominant research streams, applications in specific crisis areas, and future directions. Both the theoretical and the practical are discussed, providing a volume that appeals to both academic-minded readers as well as professionals at the managerial, decision-making level. The audience includes public relations and corporate communication scholars, graduate students studying social media and crisis communication, researchers, crisis managers working in communication departments, and business leaders who make strategic business communication planning. No other volume has provided the overarching synthesis of information regarding the field of crisis communication and social media that this book contains. Incorporated in this volume is the recent Social-mediated Crisis Communication Model developed by the editors and their co-authors, which serves as a framework for crisis and issues management in a rapidly evolving media landscape.

Author: Regina Luttrell
Publisher: Rowman & Littlefield
ISBN: 1538129108
Category : Language Arts & Disciplines
Languages : en
Pages : 257

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Book Description
Regina Luttrell and Adrienne A. Wallace present an engaging introduction of social media’s integration with modern society. Recognizing categories of relational, societal, and self while analyzing the social media environment, this introductory mass communications textbook establishes a framework for understanding how technology, culture, democracy, economy, and audience fragmentation interact with each media industry differently and relate to media literacy. Armed with this knowledge, future professional communicators gain a better understanding of their audience and the level to which their strategies influence the public. Social Media and Society empowers students as consumers and creators of social media and illustrates that, while the tools of communication have changed, the goals of social connection and influence have not. Features of this unique text include the following: Relational/Societal/Self boxes provide a framework for analysis of media and society In Theory boxes attaching theory to practice Learning tools and enhanced pedagogy, such as Learning Objectives, Chapter Wrap-Up; Critical Thinking Questions, Media Sources, and End of Chapter Activities Comprehensive Glossary of key terms Full-color visuals capturing key trends and up-to-date data

Author: Louis Capozzi
Publisher: Business Expert Press
ISBN: 160649581X
Category : Business & Economics
Languages : en
Pages : 149

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Book Description
Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an “instant crisis”—an instant crisis example is when Verizon added a $2 charge for all their customers; one hour later 100,000 signatures appeared on a Twitter petition, and soon Verizon was in the middle of a huge public relations crisis. Inside this book, you’ll learn just how to manage this type of situation and meet the challenges of social media. Each chapter includes a description of a crisis, the timeliness of a good response, the effectiveness of this response, and an assessment of what works and what doesn’t. Some examples of social media crises include Apple Computer, Netflix, JetBlue, Bank of America, Fed Ex, and public figures such as Anthony Weiner, Ashton Kutcher, and Jon Bon Jovi.

Author: Swatantra Bahadur
Publisher: Bookwisehub
ISBN:
Category : Computers
Languages : en
Pages : 144

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Book Description
In the digital era, the influence of social media on the lives of today's youth is both transformative and intricate. "Digital Dynamics" is an insightful exploration into the multifaceted impact of social media on the younger generation. This book delves into the positive and negative dimensions of this influence, dissecting the evolving landscape and offering a comprehensive understanding of its implications. From the inception of social media to the emergence of cutting-edge platforms, the book traces the historical development that has shaped the way youth communicate, express themselves, and engage with the world. It unveils the rise of social media in youth culture, backed by key statistics and trends, providing a data-driven lens into the digital behaviors of the younger demographic. "Digital Dynamics" doesn't merely dwell on the surface; it delves deep into the positive impacts of social media on youth. It illuminates how these platforms become conduits for social connectivity, educational opportunities, creative expression, entrepreneurship, and avenues for activism and social change. Real-life examples and success stories showcase the tangible benefits and opportunities that social media has bestowed upon the youth. However, the narrative doesn't shy away from the shadows. The book meticulously addresses the negative impacts, confronting the mental health challenges, cyberbullying, privacy concerns, addiction, and the proliferation of misinformation that cast a shadow over the digital landscape. It delves into the complexities of digital footprints, emphasizing the need for responsible online citizenship. "Digital Dynamics" doesn't stop at analysis; it extends a guiding hand. The role of parents, educators, and policymakers is dissected, offering strategies for mitigating negative impacts and fostering a healthier digital environment. Through case studies and personal stories, the book provides a human touch, giving voice to the experiences of youth in the digital realm. As the book propels forward, it unfolds the future trends and challenges awaiting the intersection of social media and youth. From the integration of augmented reality to the ethical considerations and regulations shaping the digital landscape, "Digital Dynamics" offers a roadmap for navigating the evolving complexities of the digital age. This is not just a book; it's a compass for parents, educators, policymakers, and anyone concerned about the well-being of the digital-native generation. "Digital Dynamics" is an essential guide for understanding, navigating, and harnessing the transformative power of social media in the lives of the youth. It's a call to action to shape a digital landscape that empowers, informs, and safeguards the potential of the generations to come.

Author: Pernille Rydén
Publisher: Routledge
ISBN: 1000432769
Category : Business & Economics
Languages : en
Pages : 123

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Book Description
This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.

Author: Konstantin Aal
Publisher: Springer VS
ISBN: 9783658455163
Category : Social Science
Languages : en
Pages : 0

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Book Description
Social media and information and communication technologies (ICTs) have played a pivotal role in various conflicts around the world, including the Arab Spring in Tunisia, the war in Syria, Palestinian activism, and the recent protests in Iran. This book examines the use and impact of ICT and social media in these conflicts, focusing on countries in the MENA region. The research takes an on-the-ground approach, working closely with local people to understand their everyday use and appropriation of social media and ICT. The author presents four studies covering different aspects of social media use in conflict: the evolution of the media landscape in post-uprising Tunisia; Palestinian activists using social media to oppose the construction of the wall; the role of social media among Syrian Free Army fighters, activists and refugees; and young Iranians' strategies for circumventing internet restrictions. These studies reveal the ways in which social media and conflict intersect. The research assesses the impact of social media in these settings, considering the historical, socio-economic and socio-technical dynamics of the regions. Finally, the dissertation critically reflects on the methods used in this fieldwork, emphasizing the role of the researcher and personal biases.

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Author: Carlos Castillo
Publisher: Cambridge University Press
ISBN: 1107135761
Category : Computers
Languages : en
Pages : 225

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Book Description
Social media is invaluable during crises like natural disasters, but difficult to analyze. This book shows how computer science can help.